Transcript Ch. 6 PP Notes - Mr. Lamb

CHAPTER 6
Consumer and Producer Surplus
Consumer Surplus and the Demand Curve
Let’s start with some basic concepts…
A consumer’s willingness to pay for a good is
really their maximum price.
Individual consumer surplus is the
difference between actual price, and what you
would have been willing to pay.
(You bought it for less= consumer surplus!!!)
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The Demand Curve for Used Textbooks
A consumer’s willingness to pay for a good is the maximum price at
which he or she would buy that good.
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Willingness to Pay and Consumer
Surplus
Total consumer surplus is the sum of the
individual consumer surpluses of all the buyers of
a good.
The term consumer surplus is often used to
refer to both individual and to total consumer
surplus.
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Consumer Surplus
The total consumer surplus
generated by purchases of a
good at a given price is
equal to the area below the
demand curve but above
that price.
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How Changing Prices Affect Consumer
Surplus
A fall in the price of a good increases consumer surplus
through two channels:
A gain to consumers who would have bought at the
original price and
A gain to consumers who are persuaded to buy by
the lower price.
Let’s see these two channels in the following graph…
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A Fall in the Price of Used Textbooks…
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A Fall in the Market Price Increases
Consumer Surplus
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Producer Surplus and the Supply Curve
A potential seller’s cost is the lowest price at which
he or she is willing to sell a good. Cost includes
profit for the producer.
Individual producer surplus is the net gain to a
seller from selling a good. It is equal to the
difference between the price received and the
seller’s cost. (If producers sell it for more than cost,
that generates producer surplus!!!)
Total producer surplus = the sum of the
individual producer surpluses.
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The Supply Curve for Used Textbooks
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Producer Surplus in the Used-Textbook
Market
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Producer Surplus
The total producer
surplus from sales of a
good at a given price is
the area above the
supply curve but below
that price.
Changes in Producer Surplus
When the price of a good rises, producer
surplus increases through two channels:
The gains of those who would have
supplied the good even at the original,
lower price and
The gains of those who are induced to
supply the good by the higher price.
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A Rise in the Price
Increases
Producer Surplus
Putting it together: Total Surplus
The total surplus = producer surplus +
consumer surplus.
There can be both consumer and producer
surplus in the same transaction.
(Example: Pretty Woman)
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Total Surplus
Consumer Surplus, Producer Surplus,
and the Gains from Trade
The previous graph shows that both consumers
and producers are better off because there is a
market in this good, i.e. there are gains from
trade.
These gains from trade are the reason everyone
is better off participating in a market economy
than they would be if each individual tried to be
self-sufficient.
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The Efficiency of Markets: A
Preliminary View
The maximum possible total surplus is achieved at
market equilibrium.
Consider three ways in which you might try to
increase the total surplus…
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Reallocating Consumption among Consumers
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Reallocating Sales among
sellers
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Changing the Quantity Lowers Total
Surplus
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Important!
Although the market equilibrium maximizes the
total surplus, this does not mean that it is the
best outcome for every individual consumer and
producer.
For instance, a price floor that kept the price up
would benefit some sellers.
But in the market equilibrium there is no way to
make some people better off without making
others worse off—and that’s the definition of
efficiency.
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Market Failures
Under certain conditions, market failure occurs and the
market produces an inefficient outcome.
The three principal sources are
 attempts to capture more resources that produce
inefficiencies (monopolies)
 side effects from certain transactions
(externalities) (fireworks) (cigarettes)
 problems in the nature of the goods themselves
(used cars) or (Lake Michigan fish)
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Applying Consumer and Producer Surplus:
The Efficiency Costs of a Tax

A tax causes a deadweight loss to society,
because less of the good is produced and
consumed than in the absence of the tax. As a
result, some mutually beneficial trades between
producers and consumers do not take place.
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A Tax Reduces Consumer and Producer
Surplus
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The Deadweight Loss of a Tax
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Deadweight Loss and Elasticities
Ceteris paribus, how can we predict the size
of the deadweight loss associated with a given
policy?
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In panel (a), the deadweight-loss triangle is large because
demand is relatively elastic—a large number of transactions fail to
occur because of the tax.
In panel (b), the same supply curve is drawn as in panel (a), but
demand is now relatively inelastic; as a result, the triangle is small
because only a small number of transactions are forgone.
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In panel (c), an elastic supply curve gives rise to a large deadweight-loss
triangle, but in panel (d) an inelastic supply curve gives rise to a small
deadweight-loss triangle.
If you want to lessen the efficiency costs of taxation, you should devise
taxes to fall on goods for which either demand or supply, or both, is relatively
inelastic.
Using a tax to purposely decrease the amount of a harmful activity, such as
underage drinking, will have the most impact when that activity is elastically
demanded or supplied.
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The End of Chapter 6
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