Transcript Demand

Demand
Understanding Demand & The
Demand Curve Shifts
What is Demand?
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At your tables write a definition for
demand along with an example. Then
send one member from your group to
the board to write down your definition.
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What, if anything, do all of the definitions
have in common?
How are they different?
What is Demand?
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It is the willingness and ability of buyers to
purchase different quantities of a good at
different prices during a specific period of
time.
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Willingness to purchase - a person’s want or
desire for a good
Ability to purchase - a person who has the money
to pay for a good
Both willingness and ability need to present for a
good or no demand exists.
Law of Demand
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It is a law stating that as the price of a
good increases, the quantity demanded
of the good decreases, and that as the
price of a good decreases, the quantity
demanded of the good increases.
If P then Qd
If P then Qd
Law of Demand
Price
(P)
0
Quantity Demanded (Qd)
Demand Schedule &
Demand Curve
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Demand Schedule - a numerical
representation of the law of demand
Demand Curve - a graphical
representation of the law of demand
Change in Demand
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Demand for a good or service can rise
or fall.
This causes a shift in the demand
curve; it either moves to the right or left.
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If demand increases, then the demand
curve shifts rightward
If demand decreases, then the demand
curve shifts leftward
Change in Demand
Price
($/lb)
$2
$1
D2
D3
0
5
10
15
D1
20
Quantity demanded of chicken (lbs)
Change in Demand
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Changes in 5 main factors can cause a
change in demand
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Income - as income changes a person may buy
more or less of a good or service
Preferences - affect how much of a good or
service a person will buy
Prices of Related Goods - either substitutes or
complements
Number of Buyers - more, higher demand; less,
lower demand
Future Price
Change in Quantity Demanded
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Price causes the change in Quantity
Demanded.
It causes a shift along the curve; while
the curve stays in the same place on
the graph
Change in Quantity Demanded
Price
($/lb)
B
$2
A
$1
D1
0
5
10
15
20
Quantity demanded of chicken (lbs)