Transcript Demand
Demand
Understanding Demand & The
Demand Curve Shifts
What is Demand?
At your tables write a definition for
demand along with an example. Then
send one member from your group to
the board to write down your definition.
What, if anything, do all of the definitions
have in common?
How are they different?
What is Demand?
It is the willingness and ability of buyers to
purchase different quantities of a good at
different prices during a specific period of
time.
Willingness to purchase - a person’s want or
desire for a good
Ability to purchase - a person who has the money
to pay for a good
Both willingness and ability need to present for a
good or no demand exists.
Law of Demand
It is a law stating that as the price of a
good increases, the quantity demanded
of the good decreases, and that as the
price of a good decreases, the quantity
demanded of the good increases.
If P then Qd
If P then Qd
Law of Demand
Price
(P)
0
Quantity Demanded (Qd)
Demand Schedule &
Demand Curve
Demand Schedule - a numerical
representation of the law of demand
Demand Curve - a graphical
representation of the law of demand
Change in Demand
Demand for a good or service can rise
or fall.
This causes a shift in the demand
curve; it either moves to the right or left.
If demand increases, then the demand
curve shifts rightward
If demand decreases, then the demand
curve shifts leftward
Change in Demand
Price
($/lb)
$2
$1
D2
D3
0
5
10
15
D1
20
Quantity demanded of chicken (lbs)
Change in Demand
Changes in 5 main factors can cause a
change in demand
Income - as income changes a person may buy
more or less of a good or service
Preferences - affect how much of a good or
service a person will buy
Prices of Related Goods - either substitutes or
complements
Number of Buyers - more, higher demand; less,
lower demand
Future Price
Change in Quantity Demanded
Price causes the change in Quantity
Demanded.
It causes a shift along the curve; while
the curve stays in the same place on
the graph
Change in Quantity Demanded
Price
($/lb)
B
$2
A
$1
D1
0
5
10
15
20
Quantity demanded of chicken (lbs)