Transcript Demand

Starter
Which of the following provisions of the
Constitution most clearly reflects the
principle of “consent of the governed”
A. Congress may exercise powers that are
not specifically listed in the Constitution
B. The Constitution may be interpreted
through custom
C. Power is dividied between the federal
and state gov’t
D. Voters can reject and replace
representatives who serve them poorly
Demand
An Introduction to Demand
 In the United States, the force of supply and
demand works together to set prices
 Demand is the desire, willingness, and to buy a
good or service. For demand to, a consumer must
want a good or service, be willing to buy it, and
have the resources to buy it.
 A demand schedule is a table that lists the various
quantities of a product or service that someone is
willing to buy over a range of possible prices.
 The demand curve is the line that connects these
points. The demand curve slopes downward. This
shows that people are normally willing to buy less
of a product at a high price and move in opposite
directions.
Individual vs. Market Demand
 Market Demand is the total demand of all
consumer for a products or service. Market
demand can also be shown as a schedule and
demand curve.
 We buy products for their utility- the pleasure,
usefulness, or satisfaction they give us. They
utility of a good or service is different for
different people. A particular product may have
no utility for some people.
 The principle of diminishing marginal utility
says that our additional satisfaction tends to go
down as we consume more and more units
Change in Demand
 Market demand can change when more
consumers enter the market; when consumers
income changes, tastes or styles change, and
expectations change and when prices of related
goods change.
 A graph of a market demand curve can show
these changes. When demand goes down,
people are willing to buy fewer items at all
possible prices. In this case, the curve shifts to
the left. When demands goes up, the curve
shifts to the right. People are willing to buy
more of the item at any given price.
Change in Demand Continued
 Competing products are called substitutes
because consumers can use one in place of
the other. A change in the price of one good
causes the demand for its substitute to
move in the same direction.
 Complements are products that are used
together. The demand for one moves in the
opposite direction as the price of the other.
Elasticity of Demand
 When prices rise, we know that quantity
demanded will go down, but we don’t know by
how much. Demand elasticity is the extent to
which a change in price causes a change in the
quantity demanded for a product.
 For some goods and services, demand is
elastic. Each change in price causes a
relatively larger percentage change in quantity
demanded. This is, when the price of a product
changes a little, the quantity demanded change
a lot.
Elasticity Continued
 Demand for a good or service tends to
be elastic if it has an attractive
substitute. Demand also tends to be
elastic when the purchase can be
postponed.
 For other goods and service, demand is
inelastic. Price changes have little effect
on the quantity demanded.
 Demand for goods with few or no
substitutes trends to be inelastic.