Transcript Managerial Economics in a Global Economy

Managerial Economics in a
Global Economy, 5th Edition
by
Dominick Salvatore
Chapter 8
Market Structure: Perfect Competition,
Monopoly and Monopolistic Competition
Perfect Competition
Monopolistic Competition
Oligopoly
Monopoly
Less Competitive
More Competitive
Market Structure
Perfect Competition
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Many buyers and sellers
Buyers and sellers are price takers
Product is homogeneous
Perfect mobility of resources
Economic agents have perfect
knowledge
• Example: Stock Market
Monopolistic Competition
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Many sellers and buyers
Differentiated product
Perfect mobility of resources
Example: Fast-food outlets
Oligopoly
• Few sellers and many buyers
• Product may be homogeneous or
differentiated
• Barriers to resource mobility
• Example: Automobile manufacturers
Monopoly
• Single seller and many buyers
• No close substitutes for product
• Significant barriers to resource mobility
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Control of an essential input
Patents or copyrights
Economies of scale: Natural monopoly
Government franchise: Post office
Perfect Competition:
Price Determination
Perfect Competition:
Price Determination
QD  625  5P QD  QS QS  175  5P
625  5P  175  5P
450  10P
P  $45
QD  625  5P  625  5(45)  400
QS  175  5P  175  5(45)  400
Perfect Competition:
Short-Run Equilibrium
Firm’s Demand Curve = Market Price
= Marginal Revenue
Firm’s Supply Curve = Marginal Cost
where Marginal Cost > Average Variable Cost
Perfect Competition:
Short-Run Equilibrium
Perfect Competition:
Long-Run Equilibrium
Quantity is set by the firm so that short-run:
Price = Marginal Cost = Average Total Cost
At the same quantity, long-run:
Price = Marginal Cost = Average Cost
Economic Profit = 0
Perfect Competition:
Long-Run Equilibrium
Competition in the
Global Economy
Domestic Supply
World Supply
Domestic Demand
Competition in the
Global Economy
• Foreign Exchange Rate
▫ Price of a foreign currency in terms of the
domestic currency
• Depreciation of the Domestic Currency
▫ Increase in the price of a foreign currency
relative to the domestic currency
• Appreciation of the Domestic Currency
▫ Decrease in the price of a foreign currency
relative to the domestic currency
Competition in the
Global Economy
/€
R = Exchange Rate = Dollar Price of Euros
€
€
Supply of Euros
Demand for Euros
€
Monopoly
• Single seller that produces a product with no
close substitutes
• Sources of Monopoly
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Control of an essential input to a product
Patents or copyrights
Economies of scale: Natural monopoly
Government franchise: Post office
Monopoly
Short-Run Equilibrium
• Demand curve for the firm is the market
demand curve
• Firm produces a quantity (Q*) where marginal
revenue (MR) is equal to marginal cost (MR)
• Exception: Q* = 0 if average variable cost (AVC)
is above the demand curve at all levels of output
Monopoly
Short-Run Equilibrium
Q* = 500
P* = $11
Monopoly
Long-Run Equilibrium
Q* = 700
P* = $9
Social Cost of Monopoly
Monopolistic Competition
• Many sellers of differentiated (similar but
not identical) products
• Limited monopoly power
• Downward-sloping demand curve
• Increase in market share by competitors
causes decrease in demand for the firm’s
product
Monopolistic Competition
Short-Run Equilibrium
Monopolistic Competition
Long-Run Equilibrium
Profit = 0
Monopolistic Competition
Long-Run Equilibrium
Cost with selling expenses
Cost without selling expenses