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MARKET ADJUSTMENTS
Changes To Demand And Supply
MARKET ADJUSTMENTS
The price of a product remains at the
equilibrium point until something changes
the demand and/or supply in a market.
Changes in market demand or market
supply are not unusual, in fact, most
markets have demands and supplies that
drift around a bit.
MARKET ADJUSTMENTS
Mostly, these change are ignored. However,
large changes in demand or supply cannot
be ignore.
It’s possible therefore, to examine the
impact on equilibrium price and quantity of
an increase or decrease in demand, and an
increase or decrease in supply.
AN INCREASE IN DEMAND
AS A TABLE
Price
Quantity
Demanded 1
Quantity
Demanded 2
Quantity
Supplied
$1.00
500 a day
700 a day
100 a day
$2.00
400 a day
600 a day
200 a day
$3.00
300 a day
500 a day
300 a day
$4.00
200 a day
400 a day
400 a day
$5.00
100 a day
300 a day
500 a day
AN INCREASE IN DEMAND
AS A GRAPH
Market Equilibrium
Increase in Demand
$5.00
D*
D**
P rice
$4.00
$3.00
$2.00
$1.00
0
100
200
300
400
Quantity
500
600
700
AN INCREASE IN DEMAND
IN EQUATION FORM
Qd = 800 - 100(Price) and Qs = 100(Price)
Set:
Qd = Qs
Substitute: 800 - 100(Price) = 100(Price)
Simplify:
800 = 200(Price)
Solve:
$4 = Price
Qd = 800 - 100(Price)
Qs = 100(Price)
Qd = 800 - 100(4)
Qs = 100(4)
Qd = 400
Qs = 400
MARKET ADJUSTMENT TO
AN INCREASE IN DEMAND
When demand increases a larger quantity is
demanded at every price.
The result is an increase in price to $4.00
and an increase in quantity to 400.
A DECREASE IN DEMAND
AS A TABLE
Price
Quantity
Quantity
Quantity
Demanded 1 Demanded 2 Supplied
$1.00
500 a day
300 a day
100 a day
$2.00
400 a day
200 a day
200 a day
$3.00
300 a day
100 a day
300 a day
$4.00
200 a day
0 a day
400 a day
$5.00
100 a day
0 a day
500 a day
A DECREASE IN DEMAND
AS A GRAPH
Market Equilibrium
Decrease in Demand
$5.00
D*
P ric e
$4.00
D**
$3.00
$2.00
$1.00
0
100
200
300
Quantity
400
500
A DECREASE IN DEMAND
IN EQUATION FORM
Qd = 400 - 100(Price) and Qs = 100(Price)
Set:
Qd = Qs
Substitute: 400 - 100(Price) = 100(Price)
Simplify:
400 = 200(Price)
Solve:
$2 = Price
Qd = 400 - 100(Price)
Qs = 100(Price)
Qd = 400 - 100(2)
Qs = 100(2)
Qd = 200
Qs = 200
MARKET ADJUSTMENT TO
A DECREASE IN DEMAND
When demand decreases a smaller quantity
is demanded at every price.
The result is an decrease in price to $2.00
and an decrease in quantity to 200.
AN INCREASE IN SUPPLY
AS A TABLE
Price
Quantity
Demanded
Quantity
Quantity
Supplied 1 Supplied 2
$1.00
500 a day
100 a day
300 a day
$2.00
400 a day
200 a day
400 a day
$3.00
300 a day
300 a day
500 a day
$4.00
200 a day
400 a day
600 a day
$5.00
100 a day
500 a day
700 a day
AN INCREASE IN SUPPLY
AS A GRAPH
Market Equilibrium
Increas e in Supply
$5.00
S*
P r ic e
$4.00
S**
$3.00
$2.00
$1.00
0
100
200
300
400
Quantity
500
600
700
AN INCREASE IN SUPPLY
IN EQUATION FORM
Qd = 600 - 100(Price) and
Qs = 100(Price) +200
Set:
Qd = Qs
Substitute: 600-100(Price) = 100(Price)+200
Simplify:
400 = 200(Price)
Solve:
$2 = Price
Qd = 600 - 100(Price) Qs = 100(Price)+200
Qd = 600 - 100(2)
Qs = 100(2) + 200
MARKET ADJUSTMENT TO
AN INCREASE IN SUPPLY
When supply increases a larger quantity is
supplied at every price.
The result is a decrease in price to $2.00
and an increase in quantity to 400.
A DECREASE IN SUPPLY AS
A TABLE
Quantity
Quantity
Quantity
Price Demanded Supplied 1 Supplied 2
$1.00 500 a day
100 a day
0 a day
$2.00 400 a day
200 a day
0 a day
$3.00 300 a day
300 a day
100 a day
$4.00 200 a day
400 a day
200 a day
$5.00 100 a day
500 a day
300 a day
A DECREASE IN SUPPLY AS
A GRAPH
Market Equilibrium
Decrease in Supply
$5.00
S**
P ric e
$4.00
S*
$3.00
$2.00
$1.00
0
100
200
300
Quantity
400
500
A DECREASE IN SUPPLY IN
EQUATION FORM
Qd = 600 - 100(Price) and
Qs = 100(Price) - 200
Set:
Qd = Qs
Substitute: 600-100(Price) = 100(Price)-200
Simplify:
800 = 200(Price)
Solve:
$4 = Price
Qd = 600 - 100(Price) Qs = 100(Price)-200
Qd = 600 - 100(4)
Qs = 100(4) - 200
MARKET ADJUSTMENT TO
A DECREASE IN SUPPLY
When supply decreases a smaller quantity is
supplied at every price.
The result is an increase in price to $4.00
and a decrease in quantity to 200.