Transcript Document
Chapter 4
Demand and Behavior
in Markets
•2
Impersonal Markets
Impersonal
Prices: fixed and predetermined
Identity & size of traders – doesn’t matter
Consumers
markets
represented by
Utility function/ preference map
income
•3
The Problem of Consumer
Choice
Maximize
Indifference curve tangent to budget line
MRS
= price ratio
On budget line
Quantity
utility
demanded of a good
People seek to purchase at a given price
•4
Good 2 (x 2)
Optimal
20
consumption bundle
B
e
I3
I2
F
0
I1
x1 + x2 = 20
B’
20
Good 1 (x 1)
•5
Income Expansion Paths
Income
expansion path
Changes in quantity demanded
Changes
in income
Constant prices
Connected optimal consumption bundles
MRS = slope of budget line
Good 2 (x 2)
•6
60
40
D
Income expansion path
C
s
20 B
r
e
0
B’
20
C’
40
D’
60 Good 1 (x 1)
•7
Inferior and Superior Goods
Superior
good
Income increase
Demand
increases
Constant relative prices
Inferior
good
Income increase
Demand
decreases
Constant relative prices
•8
0
(a)
Good 2 (x 2)
Good 2 (x 2)
Superior and inferior goods
Good 1 (x 1)
0
(b)
Good 1 (x 1)
•9
Homothetic Preferences
Homothetic preferences
Indifference curves
Along any ray from the origin
MRS – constant
Increase in income
Do not “rotate” as consumer’s income increases
Proportional increase in goods purchased
All goods are superior
No change in tastes
•10
Good 2 (x 2)
60
40
D
Income expansion path
C
s
20 B
r
e
0
B’
20
C’
40
D’
60 Good 1 (x 1)
•11
Price-Consumption Paths
Price-consumption
path / curve
Consumption changes
One price changes
All other prices – constant
Consumer’s income – constant
•12
Price-Consumption Paths
Changing
relative prices
Optimal bundle
Indifference
curve tangent to budget line
MRS = Price ratio
Good 1 – relatively less expensive
Rotation
of budget line – flatter
Good 1 – relatively more expensive
Rotation
of budget line – steeper
•13
Good 2 (x 2)
20 B
-1
1/2 1
2
e
B”
0
10
B’
20
B*
40 Good 1 (x 1)
As the price of good 1 decreases while the price of good 2 remains constant, the
budget line becomes flatter, rotating around its point of intersection with the
vertical axis (point B).
•14
Good 2 (x 2)
20 B
-1
1/2 1
2
e
B”
0
B’
10 15 20
B*
40 Good 1 (x 1)
As the price of good 1 decreases while the price of good 2 remains constant, the
budget line becomes flatter, rotating around its point of intersection with the
vertical axis (point B).
•15
Good 2 (x 2)
B
Price-consumption path
g
f
0
B”
a
e
B’
b c
B*
Good 1 (x 1)
As the price of good 1 varies, the price-consumption path traces the locus of
tangencies between budget lines and indifference curves.
•16
Demand Curves
Demand
curve
Relationship between
Quantity
demanded
Price
As
the price varies
Other things constant
Image of the price-consumption path
Generated: utility-maximizing behavior
•17
Demand
curve for good1
Price
p1=2
p1=1
p1=1/2
0
a
b c
Good 1 (x 1)
The demand curve for good 1 associates the optimal quantity of good 1 with its
price, while holding income and other prices constant.
•18
Demand and Utility Functions
Nonconvex
Optimal consumption bundle
At
the corner of the feasible set
Maximize utility
Spend
preferences
all income on only one good
Demand curve
If
price > p*, quantity = 0
If price = p*, quantity > 0
As price decreases, quantity increases
•19
Non
convex preferences and demand
Good 2 (x 2)
(b)
Price
(a)
B h
p1*
f
p*
e
B’ k
0
B*
Good 1 (x 1)
0
g*
Good 1 (x 1)
Indifference map.
Demand curve.
Nonconvex preferences imply optimal
Nonconvex preferences imply jumps in
consumption bundles at the corners of
the demand curve.
the feasible set—either point h or point k.
•20
Decomposing the Effects of a
Price Change
Substitution
Effect: change in
consumption caused by a change in
relative prices
Income Effect: change in consumption as
a result of a change in the budget set
•21
Substitution Effect
Change
in demand due to substitution
One
good (decreasing price)
For another good (constant price)
The substitution effect from the decline in
price always increases demand
•22
Income Effect
Income
effect
Decrease in price is equivalent to an
increase in real income
The income effect from the decline in price
will cause demand to
Increase
if the good is normal
Decrease if the good is inferior
•23
(a)
Good 2 (x 2)
Price
(b)
B
D
p’
e
p”
f
g
I1
p’
I2
p”
D’
B” Good 1 (x 1)
B’
0
f
Good 1 (x 1)
0
e
Substitution effect
Income effect
Downward-sloping demand curve
The income effect of the price change is
measured by the parallel shift of the budget
line from DD’ to BB”. The substitution effect
is measured by movement around the
indifference curve from e to g.
•24
Inferior Goods: Income and substitution effects work
on opposite directions
Good 2 (x 2)
How does the demand
curve for good 1 look
like?
B
f
D
I2
e
Substitution
effect
g
Income effect
I1
0
B’
D’
B”
Good 1 (x 1)
The substitution effect of a decline in the price of good 1 causes an increase in demand
for the good, the move from e to g. Because good 1 is an inferior good, this is partly
offset by the income effect, a decrease in demand for the good from g to f .
•25
Giffen Goods and Upward-Sloping
Demand Curves
Giffen
good
Upper sloping demand curve
Inferior good
A price decrease
Substitution
Increase demand
Income
effect
effect
Decrease demand
Dominant
effect: income effect
•26
Giffen
good
Good 2 (x 2)
B
f
Income effect
D
Substitution
effect
e
g
I1
0
B’
D’
B”
Good 1 (x 1)
The decline in the price of good 1 causes a decline in the demand for that
good because the substitution effect (the move from e to g) is more than offset
by the income effect (the move from g to f ).
•27
Identifying normal and
Giffen goods
Type of good Substitution effect
Income effect
Normal
downward
sloping D
Opposite to price
change
The good is either superior or
inferior
but with an income effect that is
less
powerful than the substitution
effect.
Giffen
Upward
sloping D
Opposite to price
change
The good is inferior.
The income effect is more
powerful
than the substitution effect.