Transcript 2867_VAF_MARKETING_BASELINE_STUDY

AGROFORESTRY & SUSTAINABLE VEGETABLE
PRODUCTION IN SOUTH EAST ASIAN
WATERSHEDS – SANREM (1st Year)
CASE STUDY: NANGGUNG SUB DISTRICT,
BOGOR, INDONESIA
Objective 2: Markets
October 2006
By Iwan Kurniawan
Objectives:
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Identify the potential VAF species or
products for Nanggung Farmers
Identify market channels & marketing
problems
Enhances farmers’ understanding of
market mechanism
Identify opportunities to improve the
quantity & quality of VAF
Methodology
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Triangulation Rapid Market Appraisal
(FGD/PRA, market intelligent,
secondary data collection)
Focus groups discussion using open
question to farmers group & market
agent
Qualitative analysis
Location: Parakan Muncang, Hambaro
& Sukaluyu Villages
HAMBARO
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The current species that were grown are Long bean
& Cucumber. Plant in open area
The production is in small quantity, mix grade &
seasonal
Farmers sold their vegetables to neighbor and local
market directly and/or by local collectors
Basically, there is no sustainable link between
farmers & market
Need TA re seed selection, methodology of
fertilization & vegetables farming system
PARAKAN MUNCANG
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Vegetables: Ceisin, Long Bean, Tomato, Cucumber,
Chili and Kidney Bean
Plant in open area, water supply depend on rainfall,
& limited fertilizer
Average land ownership: 500-2000 m2
The vegetables market has already exist. Sold to
neighbor and local market by local collectors.
No information re volume of production, quality &
continuity of supply
SUKALUYU
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Because of long dry season, all vegetables such as
kucai, tomato, chili, long bean etc. can’t be grown
normally
Kucai is good to plant under Pine tree as well as Honje
Farmer is able to harvest 1000 bunch of kucai from 90
m2
Most of Honje plant on Perhutani Pine plantation as AF.
Most of farmers sell their vegetables to local collectors
The price was relative low than other village because of
high transportation cost.
MARKET CHANNELS
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Channel A (74.67%)
Farmers  Neighbors/local household
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Channel B (8%)
Farmers  directly sell to local market (Cibeber
and Nanggung)
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Channel C (15%)
Farmers  Local Collectors/traders  Local market
(Cibeber/ Nanggung)
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Channel D (2%)
Farmers  Local market  Regional Market
(Leuwiliang, Bogor Market, Warung Jambu Market)
MARKETING PROBLEMS
FARMERS LEVEL
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Small scale, low productivity, low
quality
Irregular yields
No market information (P, market
demand)
No credit access to extent their
business
No collective marketing institution
MARKETING PROBLEMS
LOCAL COLLECTORS
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Irregular supply of vegetables
No grading and sorting
Limited knowledge on storage
Limited capital
No long term contract with next
market agents
SPECIES
USAGE
Spice, fruit,
vegetable,
medicinal,
textile, tanning,
perfume
Honje
(Etlingera
spp.)/ Ginger
bud
(English)
CURRENT CONDITION*
POTENCY TO IMPROVE
* Planted under the tree and open
area
* Based on market agent info,
demand of honje at Jakarta &
Tangerang were good
* Irregular yields & small quantity
* The demand was higher than the
supply
* Can be consumed until 7-14 days
after harvest
* production & the quality as well
as the marketing issue.
* Most of farmers know, grow and
use the species
* There is chance to increase the
price.
* Kp Cijeruk's (Sukaluyu) farmers
grow it under Pine tree on
Perhutani land
* Suitable packaging/storage
method & material
* The market is already exist.
There are 3 local collectors
* The price was cheaper than honje
price at Parakan Muncang
Katuk
(Sauropus
androgynus)
Vegetable,
medicine,
dyeing,
ornamental
* Planted in small & open area as
hedge at Kebun
* High demand on local market
* Mostly for household need
(subsistence)
* Cultivation is relative easy
* There was no information re the
village production
* It can be grow under AF
* Perishable (1 day after harvest)
* Low capital
SPECIES
USAGE
Vegetable,
spice,
medicine
Kucai (Allium
odorum)
CURRENT CONDITION*
POTENCY TO IMPROVE
* Planted under AF
* Sustainability of
production
* The price was good & the market
was already exist
* Potential VAF and main
source of income
* It could be as atractive short term
income
* Long term market
linkages
* Irregular yields
* Suitable
packaging/storage method
& material
* Need to assistance on production
technology
Vegetable,
fodder,
hedge,
ornamenta
l
Tebu Telor
(Saccharum
officinarum)
* Planted by a few farmers
* Based on qualitative data,
Tebu telor has high market
demand for regional market
* Can be grown under AF
* There is success farmer at
Cengal village that can be
used as a training field &
motivator
* Can be consumed until 7-14 days
after harvest
* Enhance the production
(quantity) & the quality
(grading, packaging etc)
* Low price and small quantity
* Develop market linkages
* Mostly not for commercial use
* The leaf can be used as
feed cow (side product)
CONCLUSION
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Farmers plant the vegetables did not base on market
demand
Potential VAF are Kucai, Honje, Tebu Telor and Katuk
Farmers have limited knowledge on irrigation system, soil
fertility management, pest and disease control, integrated
crop management
Source of market information are came from local traders
and personal visit
Farmers could improve their income as long as they can
improve productivity of the land and the quality of VAF
Vegetable is perishable products, which need to sell
immediately after harvest. Storage will be important
activity in post harvest.
Bogor, Jakarta will be prospective market for Nanggung AF
products
RECOMENDATIONS
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Promote & develop indigenous vegetables
(Honje, Kucai, Tebu Telor, Katuk) as VAF
Conduct research on how to improve the
vegetables production & quality under AF
Follow up marketing research to identify the
high value vegetables and market demand,
find & solve the marketing problems, and
develop market linkages
THANK YOU
WORK PLAN
No.
Oct-06
Activity
1
SANREM-NANGGUNG
1.
Conduct marketing VAF baseline
study
2.
Conduct RMA & market monitoring
3.
Up date the current marketing
problems
4.
Develop marketing strategy
5.
Training on managing supply chain
6.
Build marketing institution at
village/sub-district level
7.
Writing in-progress report
2
3
Nov-06
4
1
2
3
Dec-06
4
1
2
3
4