Chapter 3 - cbc-cult-ant-05
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Chapter 3
Applied Anthropology
Chapter Outline
Applied Versus Pure Anthropology
Applied Anthropology in the
Twentieth Century
Special Features of Anthropology
Examples of Applied Anthropology
The Greater Use of Anthropological
Knowledge
Pure and Applied
Anthropology
Pure anthropology - aimed at refining
the discipline’s theory, methods, and
data.
Applied anthropology - focused on
using anthropological insights toward
the solution of practical social problems.
Special Features of
Anthropology
Participant-Observation
The Holistic Perspective
Regional Expertise
The Emic View
Cultural Relativism
Topical Expertise
Specialized Roles
of Applied Anthropologists
Policy researcher: provides cultural
data to policymakers to help them make
informed decisions.
Evaluator: Uses research skills to
determine if a program is successful.
Impact assessor: measures the effect
of a project, program, or policy on the
local community.
Specialized Roles
of Applied Anthropologists
Planner: helps design programs and policies.
Research analyst: interprets research
findings so policymakers, planners, and
administrators can make culturally sensitive
decisions.
Needs assessor: conducts research to
determine whether a proposed program or
project is necessary.
Specialized Roles
of Applied Anthropologists
Trainer: teaches professionals working in
cross-cultural situations about the culture of a
population.
Advocate: actively supports a particular
group of people.
Administrator/manager: assumes
administrative responsibility for a project.
Specialized Roles
of Applied Anthropologists
Expert witness: presents culturally
relevant research as part of judicial
proceedings.
Cultural broker: acts as a liaison
between program personnel and local
ethnic communities.
Examples of Applied
Anthropology
Penny Van Esterik’s advocacy
involvement in the Nestlé baby formula
controversy.
Elizabeth Grobsmith’s work with Native
American prison inmates.
Examples of Applied
Anthropology
Richard Dembo’s ethnographic
research on teenage cocaine dealing in
Florida.
Warren Hern’s work with the Shipibo of
the Peruvian Amazon, which had
important policy implications for
programs of population control.