Transcript Slide 1

ageLOC® BODY TRIO
Nu Generation opportunity
supported by science and products
THE NU GENERATION
OPPORTUNITY
• The Nu Generation Opportunity is the exciting continuation of
the overall ageLOC® story worldwide.
• ageLOC® science continues to lead the way in anti-ageing and
recent breakthroughs are brought to you through new,
innovative ageLOC® products.
• ageLOC® Body Trio further enables Nu Skin® Distributors
worldwide to continue achieving their dreams by providing
powerful products for a youthful body image.
®
ageLOC
BODY TRIO
Insights, consumer trends and product
positioning
A GLOBAL NEED
• The overall loss of a slim, youthful physical appearance is an
ageing issue that concerns consumers across global markets.
• A significant segment of the population is unhappy with their
shape.
• Loss of appearance and figure acutely affects sense of self
and self-esteem, loss of confidence in appearance and the
desire to cover body and hide shape.
• Particularly in women, sagging skin and loss of shape for
breasts, buttocks, thighs and underarms, and accumulation of
fat around the abdomen and hips are ranked amongst the top
ageing concerns. In men, loss of shape/physique, muscle tone
and strength ranked amongst the top ageing issues.
Source: New Perceptions in Skin Care, 2010
Source: Greenfield Anti-aging Exploratory, 2008/2009
A significant proportion of consumers are unhappy with their
appearance particularly their body shape. This creates opportunities to
position beauty products as “antidotes to reality.”
QUESTION: Please state how satisfied you are currently with each of the following:
1. Your body weight and shape
2. Your physical attractiveness/appearance
% OF RESPONDENTS WHO STATED
“DISSATISFIED” OR “VERY DISSATISFIED”
60%
Dissatisfied with body weight and shape
Dissatisfied with physical attractiveness/appearance
50%
47%
46%
43%
41%
42%
38%
40%
29%
30%
30%
27%
24%
22%
18%
20%
10%
0%
Europe
Source: Datamonitor Consumer Survey, April/May 2009
US
Brazil
Asia Pacific
MENA
Global
THE CURRENT BODY SHAPING
ENVIRONMENT
• Currently, the size of the market for firming and anti-cellulite
products is US$14.7 billion.1
• Appearance consciousness is driven by social pressures and
dissatisfaction with one’s own appearance. Appearance
management is such an emotionally important issue for
consumers that they “eagerly await and adopt” the latest
technology and innovation.
• Slimming products are taking inspiration from professional
treatments and allowing consumers to embrace these
principles in the comfort of their homes.
1
Euromonitor, Global Firming and Anti-cellulite Sales, 2010
THE CURRENT BODY SHAPING
ENVIRONMENT cont’d
• Consumers are relying more on approaches beyond diet to
address their body concerns. To be truly effective, products
must be developed for efficacy. These clinically tested and
science-backed products provide the results time-starved,
appearance-conscious consumers seek.2
• Although the market is populated with body topicals targeting
physical appearance, the body topical category still represents
a key area of opportunity, especially with regard to products
that address the sources of ageing.3
2
3
Source: Datamonitor Consumer Survey, April/May 2009
Source: Greenfield Anti-aging Exploratory, 2008/2009
The wider implications of feeling beautiful means that appearance
consciousness has become a daily preoccupation for the majority of
consumers.
QUESTION: How important is the following health and beauty issue to you?:
• Looking your best in day-to-day life
Totally important
100%
14%
12%
3%
9%
26%
88%
90%
% OF RESPONDENTS
80%
27%
Neither important nor unimportant
14%
Totally unimportant
9%
13%
13%
25%
29%
78%
70%
60%
59%
61%
61%
57%
50%
40%
30%
20%
10%
0%
Europe
US
Source: Datamonitor Consumer Survey, April/May 2009
Brazil
Asia Pacific
MENA
Global
BODY AGEING FACTORS
•
Both external and internal factors play a role in the loss of body
shape.
•
External or behavioral factors, such as prolonged exposure to
sunlight/UV rays, smoking, lack of exercise, lifestyle choices and
sudden weight loss; and internal factors including genetics, diet,
impaired circulation, hormones, decreased muscle strength, loss
of skin resilience, dehydration, decreased cellular activity, fat
deposition - overall ageing in general - contribute to ageing
appearance of the skin on the body. These factors can lead to
sagging skin, uneven skin texture, loss of moisture, lack of
contour and cellulite.
•
As the body ages, what was once optimal gene expression shifts
to an ageing profile. With ageLOC® science, we have an
understanding of how the changes in Youth Gene Clusters
influence ageing.
WHAT IF…?
What if we could provide a successful
approach to anti-ageing on the body
by targeting the ultimate sources of
ageing and influencing the skin
topically?
AGEING FACTORS
• Biological ageing (intrinsic) - The result of changes, often
genetically determined or based on gene expression, that
occur naturally within the body.
• Environmental ageing (extrinsic) - Includes the result of
free radical damage generated by accumulated exposure
to sunlight (photo ageing), pollution, cigarette smoke, etc.
INTERACTION OF BIOLOGICAL
AND ENVIRONMENTAL AGEING
• Ultimately ageing is a
combination of both our
biology and our environment.
• Free radicals from internal
and external sources damage
skin structures and genes.
THE BREAKDOWN OF
PROTEINS
Damage or altering important
proteins present in young skin
• sagging skin
• increased appearance of
cellulite
• other signs of ageing
Skin Proteins
WHAT IS BIOLOGICAL
AGEING?
• Biological clock determined by our
genetic makeup and gene
expression. This applies to all cells
including our skin cells.
• Biological ageing: result of natural
changes within the body that are
manifested as outward signs of
ageing that we can see or feel.
ULTIMATE SOURCE OF AGEING:
arSuperMarkers
THE HUMAN GENOME
• The human genome is the sequence
of chemical base pairs that make up
DNA.
• The human genome consists of
more than 20,000 genes.
• Identifying these genes allows
scientists to better understand
biochemical processes, end
products and functions of the human
body.
ULTIMATE SOURCES OF
AGEING
A person’s genetic makeup
and gene expression profiles
determines how quickly he or
she will age - both internally at
the cell level and externally by
skin appearance.
arSuperMarkers
arSuperMarkers are components of
internal chemistry that influence
how we age. They are the ultimate
source of ageing.
arSuperMarkers - YOUTH GENE
CLUSTERS (YGCs)
YGCs are functional groups of
genes whose expression can be
regulated to provide a youthful
gene expression profile of a
specific attribute.
arSuperMarkers - BODY YGCs
Nu Skin® scientists identified another YGC for the skin.
Based on current scientific research and our clinical
findings, the mechanisms of action that contribute to
ageing appearance on the body include:
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•
•
•
Breakdown of structural proteins
Increase of lipogenesis while lipolysis decreases
Decrease in circulation
Decrease in moisturisation
YOUTH GENE CLUSTER &
YOUTHFUL BODY APPEARANCE
TARGETED RESULTS
Decreased Appearance of Cellulite
BODY YOUTH GENE CLUSTER
Targets Gene Responsible for:
ageLOC® SCIENCE
• Movement of Fluid
• Skin Structure
• Hydration
• Lipid Metabolism
Firming
Lifting
Smoothing
Slimming
Hydration
Appearance of cellulite = Depth extent, surface texture.
ageLOC® SCIENCE
By studying individual ingredients
and product formulations,
scientists are able to select
effective ingredients and create
synergistic formulations that
optimise skin gene expression,
proteins and other mechanisms for
the best skin care products.
EVIDENCE OF AGEING
ON THE BODY
Changes in Physiology
SIGNS OF AGEING SKIN ON
OUR BODIES
As we age, the skin on our bodies
becomes more susceptible to
• Increased appearance of cellulite
• Loss of firmness
• Dryness
• Uneven skin contour
LOSS OF
SMOOTHNESS
LOSS OF SMOOTHNESS
Epidermis
Dermis
The structural protein
collagen, found in the
dermis, provides a
mesh-like framework
of support and
strength for the skin.
LOSS OF SMOOTHNESS
Epidermis
As we age, collagen
production decreases and
collagen fibres degrade at
a faster rate than in earlier
years.
Dermis
This results in an overall
decrease in the amount of
collagen in the dermis.
Areas with less support
begin to cave in and
wrinkles begin to form.
LOSS OF
FIRMNESS
LOSS OF FIRMNESS
Another skin structural
protein found in the
dermis is elastin. This
coil-like protein has the
ability to snap back into
place after stretching,
giving the skin its elastic
quality.
Epidermis
Dermis
LOSS OF FIRMNESS
As we age, elastin fibres lose
much of their resilience and
elastin production within the
fibroblasts decreases. This
overall decline in healthy
elastin levels results in areas of
decreased firmness.
Epidermis
Dermis
DRY SKIN
DRY SKIN
Healthy, young skin
maintains appropriate
moisture levels through the
sealing, protective properties
of its moisture barrier, which
is composed of keratinocytes
(keratin-filled skin cells)
surrounded by and sealed
together with ceramides,
lipids and fatty acids.
Stratum
Corneum
(Moisture Barrier)
DRY SKIN
As we age, the skin produces
fewer ceramides, lipids and
fatty acids to seal the moisture
barrier, resulting in an increase
in transepidermal water loss
and dryness. Decreased
production of these lipid
materials corresponds to the
natural decline in hormone
levels.
PREVENT PREMATURE SKIN AGEING
WITH PROPER SKIN CARE
CARING FOR SKIN
Maintaining youthful
skin starts with good
skin care. Using
products to support
the skin’s moisture
barrier is the first
step to preventing
unnecessary skin
damage.
TURNING BACK YOUR SKIN’S
CLOCK
Even if you did not
properly care for your skin
in the past, there are
many technologically
advanced ingredients that
help reduce the visible
signs ageing.
UV PROTECTION
The majority of premature,
avoidable skin ageing is caused
by UV radiation, so it is absolutely
essential to limit sun exposure and
use sunscreen when exposed to
the sun.
PROMOTING HEALTHY
CIRCULATION
• Massage, physical vibration and/or
micronutrient/stimulants can all promote the movement
of fluids.
• Research has shown that direct pulsating currents, a
form of physical vibration, can be a key contributor to
increasing the movement of fluids.
• Physical vibrations can set in motion a chain of events.
PROMOTING HEALTHY
CIRCULATION
• Vibrations cause physical stimulus to
the endothelium which induces the
production of nitric oxide (NO).
• NO causes vasodilatation resulting in
improved blood flow and movement
of fluids.
• Enhancing movement of fluids more
efficiently removes waste and allows
for more nutrients to be delivered to
skin cells.
FLUID VIBRATION
BIOLOGICAL ACTION
FACILITATES
MOVEMENT OF FLUID
BENEFITS
DECREASING APPEARANCE OF
CELLULITE
Ingredients that can influence
cellular energy could help do the
following:
– Increase circulation
– Increase firmness of the skin
– Even out dimpled areas
ageLOC® - THE SOLUTION
ageLOC® science is Nu Skin®’s
exclusive solution to targeting the
signs and sources of biological
ageing. This patent-pending science
can reactivate the ultimate sources of
ageing to a more youthful profile.
SIGNS
ageLOC® - THE SOLUTION
Combining ageLOC® with cutting-edge
corrective ingredients can also help
reduce the VISIBLE SIGNS of ageing.
By addressing both the SOURCES
and SIGNS of ageing from the inside
and out, we believe Nu Skin®’s
ageLOC® science offers a very
complete ageing solution in the
industry
SIGNS
ageLOC® BODY TRIO
Nu generation opportunity
supported by science and products
ageLOC® BODY TRIO
ageLOC® Body Trio delivers a slimmer, smoother,
firmer, youthful looking you by restoring a contoured
look and targeting the look of fat, cellulite and
smoothing skin.
ageLOC® Body Trio contains the new ageLOC®
Galvanic Body Spa and two advanced anti-ageing
body products, ageLOC® Body Shaping Gel and
ageLOC® Dermatic Effects, for slimming, smoothing,
and firming looking benefits.
ageLOC® Body Trio - for a youthful looking body.
TARGET AUDIENCE
Primary Markets:
Secondary Markets:
• Women and men looking for
a firmed, toned, younger
looking body.
• Image conscious women,
aged 25-65, who may
occasionally visit day
spas.
• Current ageLOC® edition
Nu Skin Galvanic Spa
System™ II and Nu Skin
Galvanic Spa System™ II
Body Shaping Gel
customers.
• Women of any age with
cellulite and other signs of
ageing on the body.
BENEFITS
•
Minimise and smooth the appearance of
body fat and cellulite for a slimmer looking
body.
•
Provide the body with a smooth,
contoured appearance.
•
Improve the appearance of skin firmness.
•
Improve the overall condition of skin.
•
Target the ultimate sources of ageing.
•
Help energise and purify skin.
•
Hydrate the skin.
ageLOC® GALVANIC BODY SPA
THE HISTORY OF GALVANIC
CURRENT
In 1791, Luigi Galvani was the first
to use electric currents for health
benefits.
The “galvanic current”, used today
for cosmetic purposes to facilitate
delivery of beneficial ingredients to
the skin, is named after the Italian
scientist.
WHAT IS A GALVANIC
TREATMENT?
For more than 50 years, spa and salon
professionals have used gentle galvanic
currents in customised treatments to
refresh and energise the skin.
These treatments require a trained
esthetician who uses a large machine with
a roller that provides a gentle massaging
action. This helps focus cellular energy
and enhance circulation to improve skin
clarity and complexion.
HOW DOES A GALVANIC
TREATMENT WORK?
-
- - -
Galvanic treatments use the basic
principles that like charges repel each
other and opposites attract - similar to
magnetic poles.
+
+
+
+
Products are formulated to contain key
ingredients which carry a positive or
negative charge. The instrument is also
set to have the same charge as key
ingredients in the product.
HOW DOES A GALVANIC
TREATMENT WORK?
-
- - -
The repelling of like charges “pushes” or
facilitates the delivery of key ingredients
to the skin.
+
+
+
+
With the careful application of positive
and negative galvanic currents to the
skin, one is able to perform a variety of
beneficial skin treatments.
PULSATING CURRENTS FOR
THE BODY
Research has shown pulsating
currents can enhance fluid vibration,
which, in turn, enhances circulation.
Pulsating galvanic currents:
• are optimally designed for use on
the body where the skin can benefit
from enhanced fluid vibration.
• aid in stimulating skin to help purify
and refresh skin and help reduce
the visible signs of skin ageing.
PULSATING GALVANIC
CURRENTS
While a constant galvanic current is one that has a steady flow—
it does not waver or vary in amplitude*—a pulsating galvanic
current is one type of direct current (DC) that varies between two
different, pre-established levels.
PULSATING CURRENT
CURRENT
DIRECT
CURRENT
TIME
* A PULSATING GALVANIC CURRENT IS
NOT AN ALTERNATING CURRENT (AC).
WITHIN ALTERNATING CURRENTS,
THE POLARITY FLUCTUATES
BETWEEN POSITIVE AND NEGATIVE
POLES.
KEY BENEFITS
• Aids in delivering key ingredients to the skin.
• Optimised pulsating galvanic current aids in
stimulating skin, helps purify and refresh
skin and helps reduce the visible signs of
ageing.
• Laboratory research demonstrates that
treatments with a galvanic current can
enhance the delivery of anti-ageing
ingredients for up to 24 hours.
ENHANCED FEATURES
• Automatically adjusts to your skin delivers the correct amount of current for a
more effective treatment.
• Enhanced ergonomics - the new shape of
the ageLOC® Galvanic Body Spa is designed
to better follow the contours of the body.
• ageLOC® conductive surface - features a
larger proprietary ageLOC® conductive
surface, which is able to deliver up to 10
times more ageLOC® ingredients to your skin.
USAGE
For optimal results, use your ageLOC®
Galvanic Body Spa with ageLOC® Body
Shaping Gel three days per week on:
•
•
•
•
Arms
Thighs
Buttocks
Abdomen
Note: Not for use on the face or delicate skin areas.
COMPLEMENTARY PRODUCTS
ageLOC® BODY SHAPING GEL
Formulated to work exclusively with Nu
Skin® Galvanic instruments to bring
ageLOC® anti-ageing benefits to the
body.
Helps refresh and purify the skin while
reducing the visible signs of ageing
KEY BENEFITS
• Targets the ultimate sources of ageing to preserve
the look of youth and reduce the appearance of
ageing.
• Helps minimise and smooth the appearance of fat
and cellulite for a slimmer, contoured appearance.
• Improves appearance of skin’s firmness for a more
youthful look.
• Strengthens the extracellular matrix (ECM) of the
skin to help build and maintain healthy looking skin .
KEY INGREDIENTS
• ageLOC® - proprietary Nu Skin® technology which
contains specific ingredients that target
arSuperMarkers, the ultimate sources of ageing.
• Laminaria Digitata - helps increase fat breakdown;
has been shown to increase mitochondria respiration
in human keratinocytes resulting in energy production;
and has been shown to increase the synthesis of
structural proteins.
• Theobromine (Theobroma cacao extract) - shown to
inhibit a certain enzyme in dermatic fat cells. Inhibition
of this enzyme activates fat breakdown, leading to a
slimmer, smoother appearance.
USAGE
Apply once a day, three days
a week to:
• Arms
• Thighs
• Buttocks
• Abdomen
ageLOC® DERMATIC EFFECTS
COMPLEMENTARY PRODUCTS
Daily moisturising and contouring lotion
scientifically formulated to bring ageLOC®
anti-ageing benefits to the body.
ageLOC® Dermatic Effects helps smooth
the appearance of fat and cellulite and
improve the appearance of skin firmness.
KEY BENEFITS
• Targets the ultimate sources of ageing to
preserve the look of youth and reduce the
appearance of ageing.
• Helps smooth the appearance of fat and
cellulite for a slimmer looking body.
• Improves appearance of skin’s firmness for a
more youthful look.
• Hydrates and helps smooth the skin.
KEY INGREDIENTS
• ageLOC® - proprietary Nu Skin® technology which contains
specific ingredients that target arSuperMarkers, the ultimate
sources of ageing.
• Hibiscus abelmoschus extract - rich in plant lipid extract that
helps calm free radicals and inhibit the appearance of cellulite.
• Honey extract - a natural alpha-hydroxy acid to help smooth
and soften skin.
• Hyaluronic acid - helps maintain an optimal moisture level.
USAGE
Apply twice daily, morning and
night to:
• Arms
• Thighs
• Buttocks
• Abdomen
THANK YOU