Transcript Claire Summers

More than Natural
Claire Summers
Creating value, growing together
Top 10 claims – Personal Care Category
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Trends and beyond
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Fresh Approach
Consumer Conscious
Consumer Interaction
Creating value, growing together
Fresh Approach
Sensorial
experiences
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Scent
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More than just…..
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Smell
Extract
Reinforces product attributes
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Global differences
Europe
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Asia
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High interest in sensory
attributes
Functionality
Very low use of scent
Very pure image
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Zea Botanicals
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Extensive range
From Aloe Vera
To Bee Pollen Granules
Zemea®
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Texture
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Sensorial story
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Novel is now more main stream
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Global differences
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Sensory enhancement
Innovative delivery
Metamorphoses
Interaction
Number of products used differs
Layering
Must be a synergy
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Carbopol Ultrez Range
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Ultrez 20
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Sensorial, rich and creamy skin feel during skin application
Rapid wetting, improved swelling time
Excellent clarity
Allows fo rthe inclusion of high levels of oils and botanical extracts
Ultrez 30
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Latest addition to the Ultrez range
Good electrolyte tolerance
Higher viscosities are achievable in a wider pH range
Distinctive sensory profile
Suitable for challenging systems
− Novacyl Salicylic Acid
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Squeaky Clean
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Sante Naturkosmetik Family Suihkugeeli
Jossa Luonnonmukaista Mint Tua ja Limeä
(Bio-Mint & Lime Shower Gel) contains
organic mint and lime. It is said to
invigorate the body and the senses with
its delicate Citrus scent, gently yet
thoroughly cleaning the skin with
selected surfactants of plant origin.
The high quality care formula contains
organic lime extract, organic
peppermint leaf extract and organic
aloe vera juice, claimed to refresh the
skin making it feel wonderfully soft.
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Energising Massage
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Pupa Home Spa Rivitalizzante Energizzante
Crema da Massaggio (Revitalising
Energising Massage Cream) is described as
a soft and rich product, formulated with:
shea butter, known for its nourishing and
soothing properties, to give comfort and
smoothness to the skin; coralline algae, rich
in amino acids, to awaken tired skin,
giving it a feeling of vitality and softness;
the precious essential oils of orange,
lemon, yellow mandarin and
cardamom, to give off a feeling of
energy; and essential oil of tea tree to
provide a immediate revitalising effect.
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Perfecting
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Based on pharmacognosy principles, utilising
the best from nature. Learning from
traditional healers, the products are said to
be created with techniques that mimic as
close as possible the way that natural
ingredients are harvested and extracted at
source. Described as ethical, Available as
part of the range is 06 Body Perfecting Gel,
which features a moisturising, tightening
and firming formula with 100% pure,
natural ingredients to reduce cellulite and
stimulate cell growth, leaving skin with a
lustrous feel and a fresh natural floral
scent from the orange flower oil that is
said to be a relaxing treat. The product is
infused with: anti-inflammatory bitter
orange flower oil. sea buckthorn.
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Glorious Mud
• GlamGlow PowerMud Soin Nettoyant Double Action
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(DualCleanse Treatment) is designed to provide a
multi-sensory mud-to-oil cleansing experience to
remove weekly buildup of dirt, oil and make-up,
nourish, detox, purify and renew the face, neck and
décolleté for a radiant, fresh, clean and velvety
smooth skin. Designed for men and women of all
ages and all skin types, the paraben-free formula
features: non-greasy and fast-absorbing Oilixer for
a nourishing enriching cleanse with emollient
prickly pear oil, cleansing and purifying pine oil,
restoring and toning frankincense oil, and
renewing myrrh oil; Claytox, a unique cleansing
detoxification system with Brazilian white clay to
texturise, cleansing quickly-absorbed bentonite
clay, pure kaolin clay to regulate excess shine, and
nourishing bio-mineral green clay; Pureifier for
professional skin conditioning with benoitine to
improve dermis renewal, hydrolysed yeast amino
acid to improve moisture flux, AA2G (ascorbic acid
2-glucoside) to improve colour tone, smoothing
rice, and calcium carbonate to improve clog
absorption; and Teaoxi with velvet mullein leaf,
rich in fatty acids, minerals and saponins to
nourish, renew and cleanse for a velvety finish.
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Water
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Water
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http://www.savewater.com.au/how-to-save-water/inbusiness/textiles
Comfort Fabric Softener
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Concentrated
Low water
Water free products
Efficient formulations
Less road transportation
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Genencare OSMS BA
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Betaine
Highly purified plant extract
Renewable source
Rapid and longer term moisturisation
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Hair and skin
Long lasting skin protection
Sensorial enhancement
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Emulium Mellifera
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Fully flexible skincare textures
Textures inspired by Asia
White and glossy appearance
“Transparency” on application
Excellent spreadability
Smooth and comfortable afterfeel
Soft and non-occlusive
Peg-free
Suitable pH level: 4-10
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D-I-Y
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New in South Korea from LAB & Company is the Chica y Chico
Topping Star Mask & Powder Kit, comprising two separate
components (a mask in a plastic tub and a powder in a sachet)
to be mixed together before use. The product is said to "spring
clean the skin in just 10 minutes".
The Mask element includes a kaolin cleansing agent, volcanic ash
to remove impurities, carbonated water to boost circulation,
glutathione and white flower complex. The Powder element
includes bromelain extracted from pineapple stem, and
carbonated water capsules to remove impurities/dead skin cells.
Users need to remove the seal from the tub storing the mask and
mix in the powder with the included brush. This will cause a
foaming/sparkling reaction between the carbonated water and
powder, and consumers should apply to skin as quickly as possible
before the sparkling reaction subsides.
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Multi-Purpose Powder
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Floressance par Nature Argile
Verte Poudre Surfine MultiUsages (Green Clay Superfine
Multi-Purpose Powder) has
been reformulated and now is
100% made of ingredients of
natural origin. It also features
green montmorillonite clay to
purify and regenerate.
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Concentrate
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Inhibitif is a range of skin-smoothing
products designed to quickly minimise
visible hair regrowth. According to the
manufacturer, the product visibly
minimises hair regrowth, targets
ingrown hairs and reduces density and
thickness, whilst giving visible results
from two weeks, reducing irritation
and redness, and offering a smoothing
skin and comfortable lasting hydration.
Suitable for all body areas, this
highly-concentrated serum
combines proven actives that help
reduce the apparent prominence and
density of body hair over time until it
becomes nearly invisible, and is
formulated with: plant-based active
molecules; hydrating hyaluronic acid;
and a neutral aroma. The company
tests on people, not on animals.
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Consumer Interaction
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3, 2, 1……..Launch
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TV adverts
Magazine adverts
Press Launches
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Education
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Bloggers
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Why ?
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Product opinions
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Brands realise importance
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Good and bad
“and pay some of them”
Reaches new consumers
Tutorials
Celebrity status
Educated ?…opinionated
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Virtually there
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Virtual shopping centre
Interaction with other people
Beacons to highlight products
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Digital Age
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In Japan, Rohto Pharmaceutical
is appealing to modern lifestyles
by targeting smartphone/PC
users with its launch of a limited
edition Digital-Eye Mask, said to
cool and refresh the eyes with a
soothing mint fragrance.
The limited-edition product is
enriched with menthol and
vitamin C, and retails in a pack
containing five sheets for onthe-go use for added
convenience.
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Thank you
Any questions ?
Creating value, growing together