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Pharmacists Perceptions of the
Development of Herbal
Medicines in Iran
Asghari G.
Faculty of Pharmacy and Pharmaceutical Sciences
Isfahan University of Medical Sciences, Isfahan, I.R.Iran
Objectives
Identify pharmacists overall
assessments of the WHO-TRM
Strategy components influencing
the development of herbal medicine
market in Iran.
In Iran, although the sale of herbal
medicine is growing, at present its
share in the drug market is <5%.
Methods:elements assessed
Access: affordibility, supply, distrubution,
market expansion, health insurance coverage,
price
Rational use: provider training, consumer
information, public information, commercial
advertizing, student education
Safety, efficacy, quailty: pharmacovigilance,
packeging and lebelling, quality assurance,
clinical trial, new dosage form
Regulation: registration , integration to NHS,
legal consideration, licensing, auditing
Questionnaire used
The 20 questions consisted of 5 items
addressing safety, efficacy, and quality of
herbal medicines, 5 items about the rational
use, 5 items about the access to herbal
medicines, and 5 items about regulation.
A five – point Likert rating scale was used for
the final 20-item with choices strongly agree,
agree, somewhat agree, disagree, and strongly
disagree.
Subjects
72 community retail pharmacists
practicing in Isfahan city in private
pharmacy were participate to complete
the survey. Data were collected by selfadministered questionnaire.
After their continuing education course,
pharmacists were asked to complete a
written survey evaluating elements that
can influence the development of herbal
medicine in Iran .
Comparison of pharmacists perceptions of elements
influencing herbal medicine market in Iran
3.85
Mean of pharmacists
perceptions
3.8
3.75
3.7
3.65
This is where a large graphic or chart can go.
3.6
3.55
3.5
Access
Regulation
Rational use
Elements assessed
Safety, eficacy,
quaility
Results:
In the safety, efficacy and quality section, there
were significant differences between efficacy
and others. The results showed that
pharmacists believe poor efficacy in herbal
product negatively influence their market.
There was a significant difference in access
section between cost and availability.
The results demonstrated that the pharmacist
perceptions of development of herbal
medicines vary from access and regulation
items to safety, efficacy, quality and rational
use items.
Conclusion :
Since this data were collected to assess
the perception of specific city
pharmacist, they may not necessarily
show the reality and may not nationally
applicable or acceptable.
Iran health system needs to evaluate
their herbal medicine market by various
methods in order to promote their herbal
medicine market to meet health care
demands.
Challenging methodological
issues:
Reliability and validity in the collection
of data:
pretest group, clarity, wording,
representative
use of questionnaires in multi cultural
society, (questions of quality, rational
use, safety are strongly determined by
the cultural context.)
Complexity of the herbal medicines use:
Influence of social factors, cultural
factors, definition of health ( herbal
medicine is the best solution)
Limitation: what people think or what
they are willing to report is not
necessarily the same as what actually
happens.
Question should be included
in future research:
Public Demand
Marketing mechanisms
Level and distribution of wealth in the
country
Affordability of professional care
Affordability of traditional herbal
materials
Free access to formal medical care
Number of pharmacies
number of traditional healer
availability of professional care
Availability of drug
Availability of traditional market
Behavioral factors:
pharmacist dispensing behavior
patient compliance
illness behavior
attitude of health professionals
attitude to health
Cultural values: