Transcript 2:1 - Sonoma Valley Chamber of Commerce

City of Sonoma
Economic Indicators
Business Forecast Breakfast Forum
March 14, 2008
Revenue Trends: Sales Tax and TOT
City of Sonoma
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$1999
2000
2001
2002
TOT Revenue
2003
2004
2005
2006
2007
Sales Tax Revenue
Data Source: MuniServices LLC;
City of Sonoma
Taxable Sales 2007Q3 vs. 2006 Q3
North Bay cities
12.0%
10.0%
9.3%
8.0%
5.2%
-4.7%
-6.9%
-7.4%
Fairfax
Sonoma
-4.3%
-8.3%
Sebastopol
-6.0%
St. Helena
-4.0%
San Anselmo
-2.0%
Yountville
0.0%
-4.1%
Rohnert Park
-1.6%
Petaluma
-0.5%
Larkspur
2.0%
Santa Rosa
3.4%
Napa
3.9%
4.0%
Healdsburg
6.0%
-8.0%
-10.0%
Data Source: MuniServices LLC
Taxable Sales
Year Ending 2007Q3 vs. Year Ending 2006Q3
SF Bay Area,
2.4%
3.0%
City of
Sonoma, 1.7%
2.0%
1.0%
State of CA,
0.2%
0.0%
-1.0%
-2.0%
-3.0%
-4.0%
Sacramento
Valley, -2.8%
Data Source: MuniServices LLC
Per Capita Sales Tax
$300
$250
$200
$150
$100
$50
$rg
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Food Products
Data Source: MuniServices LLC
Taxable Sales by Business Type
General Retail
Restaurants
Food Markets/Products
Construction
Transportation
B2B and Misc.
Data Source: MuniServices LLC
City of Sonoma
Top 25 Sales Tax Generators
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8 Restaurants
4 Food Markets
4 Service Stations
4 Auto Sales
2 Drug Stores
1 Hardware Store
1 Department Store
1 Winery
Changes in spending patterns

Ratio in 1980 of U.S.
spending in grocery
stores to that in
restaurants: 2:1
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Ratio today: 1:1
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In Sonoma, it’s 1:2
Source: Harper’s Index
“Leakage”
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Department Stores, Restaurants, New Auto Sales,
Food Markets, Wholesale Building Materials, Drug
Stores, Furniture and Appliances, Retail Building
Materials, Apparel Stores, Service Stations, Auto
Parts, Miscellaneous Retail?
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Department Stores, Restaurants, New Auto Sales,
Food Markets, Wholesale Building Materials, Drug
Stores, Furniture and Appliances, Retail Building
Materials, Apparel Stores, Service Stations, Auto
Parts, Miscellaneous Retail.
Partnership Programs
to support Retailers
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“Shop Sonoma Valley: Think Local First”
Shopping environment
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Services for Retailers
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Signage, banners, holiday decorations
Workshop Series
1-on-1 Business Counseling
Rx for Business
Façade Improvement programs
“Tops in Sonoma” event
Revenue Trends: Sales Tax and TOT
City of Sonoma
$3,000,000
$2,500,000
$2,000,000
$1,500,000
$1,000,000
$500,000
$1999
2000
2001
2002
TOT Revenue
2003
2004
2005
Sales Tax Revenue
2006
2007
Room Nights
Available and Rented
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
1999
2000
2001
2002
2003
Room Nights Available
2004
2005
2006
Room Nights Rented
2007
Occupancy Rates
70%
65%
63%
60%
57%
57%
59%
2002
2003
2004
66%
66%
2006
2007
64%
52%
50%
40%
30%
20%
10%
0%
1999
2000
2001
2005
07
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07
M
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07
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M 7
ay
07
Ju
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07
Ju
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Au 7
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0
Se 7
pt
07
O
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0
N 7
ov
0
D 7
ec
07
Ja
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0
Fe 8
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08
Ja
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New Business Licenses
(with Sonoma address)
35
30
25
20
15
10
5
0
Goals:
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Support our existing retailers and industries
during period of tightened spending
Support start-ups
Attract new businesses to complement our
existing mix
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Retail niches, green sector, creative professionals
Work with SVVB and other partners to
continue to support our economic base.
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City of Sonoma
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Sonoma County
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Sonoma Valley Chamber
of Commerce