Transcript PowerPoint Version

Finding and Organizing
Opportunities
With BML’s Strategic
Opportunity Cube
Finding Opportunities in Information
a Patinformatics1 tool
Copyright 2004 by Business Metamorphosis LLC
1- Anthony Trippe,
Idenfiying Haystacks from Space...
Storing your Patents in a File Box
is like keeping your
Money in a Mattress
Copyright 2004 by Business Metamorphosis LLC
Patents are assets of your business.
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They protect the value of the R&D that you invested to generate
them.
They establish your ownership rights to that Intellectual Property
They are the only proof you have that you OWN the ideas they
describe
You can sell them, license them, trade them
$$$They are like money in the bank $$$$
But only if you can FIND them
and more importantly
FIND WHERE THEY FIT strategically
Copyright 2004 by Business Metamorphosis LLC
How do YOU store your patents?
In file boxes
 In a Database?
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– How is the database Organized?
Alphabetically?
 By Patent Number
 By Patent Class
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Copyright 2004 by Business Metamorphosis LLC
Do these methods help you find what you
want to know ?
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None of these methods tell you what your
patent means or what its worth
– When you (or someone else) wants to sell or
license your patents
– When someone else may be infringing
– When your competitor is sneaking up on you.
– When you need to innovate around a
competitors patents
Copyright 2004 by Business Metamorphosis LLC
The Opportunity Cube
Choice of
Applications
Perspectives
Similar Content
Technology
Markets
Copyright 2004 by Business Metamorphosis LLC
The Cube Uncovers and
Reveals Relationships
Information
Source
Search Engine(s)
Information
Source
Application
Perspective
Technology
Perspective
Filtered
Attributes
Copyright 2004 by Business Metamorphosis LLC
Market
Perspective
History
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The cube was developed at a Fortune 500
company to solve a problem in mapping >400
patents
It was used three times successfully within that
company
The cube was modified and improved by BML
It has since been used to map patents at a different
Fortune 500 company
– They explored most of the conventional mapping methods first
before trying the cube
Copyright 2004 by Business Metamorphosis LLC
Perspective Sets
Examples
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Standard:
– Technology, Application, Market
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Content Licensing:
– Media, Artist, Market

Drug Development
– Structure, Drug, Market
Copyright 2004 by Business Metamorphosis LLC
Using The Cube:
Track Competitors
Technology
Perspective X
X1
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20
Y21
X2
X3
X4
X5
X6
X7
Company A
1
3
5
7
8
7
5
3
1
Company B
2
4
5
6
5
4
2
Parallel
Development
Copyright 2004 by Business Metamorphosis LLC
Product
Perspective Y
SWOT
: Weakness
Technology
Perspective X
X1
X2
X3
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20
Y21
X4
2
16
2
X5
X6
X7
1
2
4
4
4
2
Product
1
Perspective Y
Johnny
One-Note
Copyright 2004 by Business Metamorphosis LLC
SWOT:
Strength - Owning Rows
Technology
Perspective X
X1 X2 X3 X4 X5 X6 X7 X8 X9
Product
Perspective Y
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
1
2
2 16 2
4 4 4
Copyright 2004 by Business Metamorphosis LLC
2
1
SWOT:
Licensing Opportunity
Perspective X
X1
Y1
Y2
Y3
Y4
Y5
Y6
Y7
Y8
Y9
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Y20
Y21
X2
4
4
4
2
1
X3
1
2
X4
X5
2
16
2
17 Patent
Offering
Copyright 2004 by Business Metamorphosis LLC
X6
X7
New Concepts from the Cube
X1
X2
X3
Perspective X -- Labels
X4
X5
X6
Y1
Y2
Y3
Y4
Y5
Y4
Y7
Y8
Perspective YLabels
Y10
Y11
Y12
Y13
Y14
Y15
Y16
Y17
Y18
Y19
Seeded Labels
Pre-Loaded Ideas-- Company
Pre-Loaded Ideas-- Competitors
First Brainstorming- No Cube Guidance
Cube Guided Brainstorming
Copyright 2004 by Business Metamorphosis LLC
X7
X8