Transcript CLARITY/COMMIT Global Media Coverage

Major Coverage Across the Globe
CLARITY/COMMIT
Global Media Coverage
March 22, 2005
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CLARITY/COMMIT Media Coverage Summary
(Through 3/15/05)
# of impressions (hits)
U.S.
EUROPE
Print:
~33 M
Print:
~12 M
Online:
~10 M
Online:
~10 M
Television:
~ 16 M
Television:
~5M
Radio:
~22 M
Radio:
~15 M
Total:
~ 81 Million
Total:
~ 42 Million
Total : 123 Million impressions in 6 days vs. 57 Million Print/Broadcast
impressions with CURE
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“Adding Plavix to other anti-clotting drugs typically given to
heart attack patients saves lives and prevents second heart
attacks…”
“Patients whose clot-clogged arteries were treated with
standard drugs, including aspirin, following serious heart
attacks were more likely to maintain opened arteries and live
longer if they also took the anti-clotting drug Plavix.”
“…Plavix, when added to a treatment that includes aspirin,
helped keep arteries clear in patients who survived sever
heart attacks…”
“Patients with myocardial infarction and ST-segment
elevation, with a complete blockage of a coronary artery,
benefit from a loading dose of clopidogrel followed by
daily dosing in addition to antiplatelet therapy with
aspirin…”
“…researchers have found that adding the blood-thinner
Plavix to the usual emergency drug regimen can help save
lives and prevent second heart attacks…the addition of
Plavix proved safe.”
“…the first new treatment in a decade for heart
attacks…clopidogrel, when used in combination with
other standard treatments, could prevent repeat heart
attacks and reduce death rates by as much as 36%…”
“Adding a cheap, widely available clot-blocking pill to
the standard medical treatment for massive heart
attacks helps clear clogged arteries and save lives…”
“The low-cost and simple treatment of using Plavix will
have major effects in community hospitals, where most
Americans obtain care…”
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“Bristol-Myers Squibb and sanofi aventis report a study on
Plavix that says it can save lives after heart attacks…results
came out in the online version of the New England Journal
of Medicine and at the American College of Cardiology
Conference…”
“…new studies report significant progress in heart
attack…adding the drug Plavix can help prevent a second
heart attack…this approach is being called the first big
advance in heart attack care in more than a decade…”
“…anti-clotting drug Plavix prevents second heart attack
when combined with aspirin or other clot busters.”
“Adding the blood thinner Plavix to standard heart attack
treatments could cut deaths from severe heart attacks by
more than a third…patients who took Plavix as part of
their heart attack treatment were also 20% less likely to
need heart bypass surgery.”
“The two trials have several differences, but together
show convincing evidence of efficacy and safety of
using clopidogrel in acute-MI patients…”
"The Pink
Sheet"
“Studies looking at thousands of heart attack patients
around the world conclude that giving patients the cheap,
widely available clot-blocking drug Plavix can improve a
patient's chances of survival dramatically.”
“Administration of clopidogrel reduced by 20% the risk
of cardiovascular death, MI or need for urgent
revascularization through the 30-day period.”
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“Le clopidogrel sacre en
post-infarctus”
“£1 pill’s a heart saver.
DOCTORS have discovered
a new heart attack pill which
could save thousands of
lives a year - and it costs just
£1 a day.”
“Le Plavix bénéfique après un
infarctus, Selon sanofi-aventis, les
conclusions de deux essais
cliniques majeurs révèlent que
l'anti-agrégeant plaquettaire qu'est
le clopidogrel”
“ Le Plavix associé à
l'aspirine peut sauver des
victimes de crises
cardiaques”
“El clopidogrel, junto con
Aspirina, reduce un 10% el
riesgo de muerte y repetición
del infarto, según un estudio”
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“Emergency Clopidogrel could save 1000’s of lives. Results of
two major clinical trials showed that the antiplatelet agent
clopidogrel (Plavix), given on top of standard therapy,
provided significant benefits to patients with acute STsegment elevation myocardial infarction (STEMI)…”
“Addition of Clopidogrel to
Aspirin and fibrinolytic therapy
proves beneficial for myocardial
infarction”
“Un antiplaquetario da la sorpresa en el infarto
agudo ”
“Drug treatment could prevent
heart attacks”
“El clopidogrel benficia el prognostico del IAM
con ST alto”
“l'étude…concernant
un autre médicament
de la firme,
l'anticoagulant Plavix,
également porteuse de
bons résultats…”
“Coeur: la médecine
progresse”
“Deux etudes sur le clopidogrel presentées à
l’ACC”
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“Outros trabalhos, porem,
mostraram que o consumo de
Aspirina em conjunto com um
anticoagulante (Plavix) ajuda a
prevenir ataques nas pesseas que
ja passaram por problema no
coracao…”
“Plavix shown to be
effective in heart attack
cases”
“Anticoagulante ajudaria a impedir ataque
cardiaco”
“Studies show better medication for heart
attacks. Adding a widely available, blood thinning
drug to the standard anti-clotting medication for
heart attack patients can help keep arteries open
and reduce the number of deaths, researchers
“Studies show better medication for
heart attacks. Adding Plavix to the
standard anti-clotting medication for
heart attack patients can help keep
arteries open and reduce deaths,
researchers said Wednesday.”
have said. ”
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“Clopidogrel improved coronary
perfusion and reduced mortality in
acute heart attack”
“Estudo diz que anticoagulante ajuda a
impedir ataques cadiacos”
“Health: Doctors Hail New Drug
Treatment for Heart Attack
Victims”
“Dois dos maiores estudios
clientificos ja realizados sobre
doencas cardiacas, o CLARITY, e o
COMMIT, mostraram que o
antiplaquetario Plavix (clopidogrel)
quando associado a terapia padrao
oferece beneficios significativos aos
pacientes que sofreram infarto agudo
do miocardio. Ambos avaliaram
aproximadamente 50 mil pacientes.”
“Sanofi-aventis's Plavix Touted as Heart-Attack Deterrent”
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Appendix

Methodology

All U.S. print coverage is calculated by multiplying
circulation figures for each publication by 2.5.
All European and international coverage is calculated by
multiplying circulation figures for each publication by 3.
Worldwide broadcast and online coverage is measured
by the actual coverage figures ascertained from the
media outlet. No calculation is used.


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