Transcript Syrenfarvet med tre elementer

Communety support for change
Minsk 10th May 2013
Hjalmar Hansen
[email protected]
1. co-operation between authorities, public bodies and NGO
2. community support for changes in alcohol and drug
policies
About my self
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Hjalmar Hansen, MSc
Current possition: Headmaster of a Business
College
Working experience: Teacher, Oil company and
Ministry of Fisheries
NGO´ experience: 13 years works experience –
5 of these as Secretary General of Blue Cross
Faroe Islands
Vice President of Internationa Blue Cross (IFBC)
Faroe Islands
NGO – Blue Cross Faroe Islands
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Volentary member based
organization
Some figurs:
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1400 members (!)
260 volunteers
20 paid staff
1900 followers on
Facebook
Half of the work funded
by the government
Treatment, Shelters
Prevention work
Situation assessment
Influent
Who can
make the
change?
Maintan
Process
New
situation
Problem
resources
Exemple: Treatment
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Devlopt from ”Caretaking” to professional
alcohol and drug treatment centre.
Someone saw the need and had a solution.
Working on the accept from autories – the
NGO was the driving force.
Some politicians saw the benifit from the
solution.
Show the results – also the bad ones!
Use the media to get support from the public
in general – constantly tell the story why your
work is important
Authority, public body and NGO
NGO - BC
Ministry of Health
Hospital
Exepmle: Shelter
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The media focus on people sleeping on the
street
The Ministry formed a public committee –
two NGO´s represented in the committee.
But – the NGO´s had to ”push” for the
solution.
– Legislative Decree
– Funding
The support of your rank and file
Again – constantly tell your story
Exemple: Prevention work
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Difficult with acceptens from public
organs working on the same area.
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How to sell an intangible product?
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Loseing power and influence
Skeptical for our intention
Get someone to tell there story!
Public meetings
Experts opinion
The media
Personal relations
Dialog
Co-operation and trust
Visiting municipality
Community support
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To make the community to see your picture.
Will people listen to you or someone else?
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Awareness comes before change!
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Get someone wellknown to support you
Mobilize the public opinion
Information – facts and evidence in the field
of alcohol and drugs
You have to know the stuff – be professional
Find ways for your message (media)
How change happens - evolution or
revolution?
”Win the small battles to win the war”
Learnings
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There is a need
Someone are willing to do something
Do not stand alone – have ”supporters”
Find someone with ”power” who will support
your idea
Be reliable – do what you say you will do
Do not take ”No” for an answer
Have the organization and the funding in
mind
Be tactical
It takes time – endurance
Fundraising
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Stable sources of
revenue
Public funding
Own funding
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Fees
Sponsership
2nd hand shoops
Churches,
organizations
* Transparency
* Relations
Fundraising
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Development
projects
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Partner abroad
EU/Int.
organizations
Corporate Funding
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Donations
Win-win
situations
Mutual benefit
Speak the
language of
finance
Lobbying and PR
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Politicians have power
The politicians like to take the honer
Find a problem – have more than one
solution!
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Provide the right arguments (Evidens)
Use the opportunity !
Use ”alliances” - co-oporate with others
Establish and mantain your network
By true – do not manipulate
Lobbying and PR
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Establish relations to politicians and
governement representativs
Establish relations to companies – funding
Establish relations to media persons
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How to do it?
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Meet them
Ask for meetings where you present your work
Participate in conferences and workshop – also
in the perefery of your work
Invite them to your arrangments
Someone know someone ..........
Lobbying, PR and media
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Tell the good story
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Briefing notic
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Who is the hero
Who is the offer
What is the reason
What do the experts say
Who can do something about it
The most important information
Max 1 A4 page
Use media – Facebook, Youtube, press
releses, events, banners etc
Be aware of how you tell your story
Thank you