Transcript Document

• Text Analytics
https://store.theartofservice.com/the-text-analytics-toolkit.html
Medallia Capabilities
1
In addition to Social Media feedback
and analysis, as well as mobile
feedback and engagement,
capabilities of the Medallia product
include survey creation and
management, text analytics and
dashboarding, and direct goals and
action management.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Predictive analytics Technology and big data influences
1
Thanks to technological advances in
computer hardware—faster CPUs,
cheaper memory, and MPP
architectures-–and new technologies
such as Hadoop, MapReduce, and indatabase and text analytics for
processing big data, it is now feasible
to collect, analyze, and mine massive
amounts of structured and
unstructured data for new insights
https://store.theartofservice.com/the-text-analytics-toolkit.html
Customer intelligence Example sources of data for CI
Customer satisfaction and market
research surveys, often mined via text
analytics, which can additionally be
applied, for customer intelligence
purposes, to Contact Center notes, email, and other textual sources.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Data mining Commercial data-mining software and applications
1
Clarabridge: enterprise class
text analytics solution.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Data analysis
Predictive analytics focuses on
application of statistical or structural
models for predictive forecasting or
classification, while text analytics
applies statistical, linguistic, and
structural techniques to extract and
classify information from textual
sources, a species of unstructured
data
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Teradata - Introduction
1
In 2010, Teradata added text analytics
to track unstructured data, such as
word processor documents, and semistructured data, such as spreadsheets.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Data extraction
1
Using text analytics to attempt to understand the
text and link it to other information
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining
1
'Text mining', also referred to as text data
mining, roughly equivalent to '#Text mining
and text analytics|text analytics', refers to
the process of deriving high-quality
information from Plain text|text
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Text mining and text analytics
1
The term is roughly synonymous with text
mining; indeed, Ronen Feldman modified
a 2000 description of text mining in 2004
to describe text analytics
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Text mining and text analytics
1
The term text analytics also describes that
application of text analytics to respond to
business problems, whether
independently or in conjunction with
query and analysis of fielded, numerical
data. It is a truism that 80 percent of
business-relevant information originates
in unstructured form, primarily text. These
techniques and processes discover and
present knowledge – facts, business
rules, and relationships – that is
otherwise locked in textual form,
impenetrable to automated processing.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - History
The emergence of text analytics in its
current form stems from a refocusing of
research in the late 1990s from algorithm
development to application, as described
by Prof
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Text analysis processes
1
* Although some text analytics systems
apply exclusively advanced statistical
methods, many others apply more
extensive natural language processing,
such as part of speech tagging, syntactic
parsing, and other types of linguistic
analysis.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Text analysis processes
* Sentiment analysis involves discerning
subjective (as opposed to factual) material
and extracting various forms of attitudinal
information: sentiment, opinion, mood, and
emotion. Text analytics techniques are helpful
in analyzing sentiment at the entity, concept,
or topic level and in distinguishing opinion
holder and opinion
object.http://www.clarabridge.com/default.asp
x?tabid=137ModuleID=635ArticleID=722
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
1
* Angoss – Angoss Text Analytics provides
entity and theme extraction, topic
categorization, sentiment analysis and
document summarization capabilities via the
embedded Lexalytics Salience Engine. The
software provides the unique capability of
merging the output of unstructured, textbased analysis with structured data to
provide additional predictive variables for
improved predictive models and association
analysis.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
* Clarabridge – text analytics (text
mining) software, including natural
language (NLP), machine learning,
clustering and categorization. Provides
SaaS, hosted and on-premise text and
sentiment analytics that enables
companies to collect, listen to, analyze,
and act on the Voice of the Customer
(VOC) from both external (Twitter,
Facebook, Yelp!, product forums, etc.)
and internal sources (Call Center notes,
CRM, Enterprise Data Warehouse, BI,
surveys, emails, etc.).
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
1
* Fair Isaac – leading provider of decision
management solutions powered by
advanced analytics (includes text
analytics).
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
* General Sentiment - Social
Intelligence platform that uses
natural language processing to
discover affinities between the fans of
brands with the fans of traditional
television shows in Social Media.
Stand alone text analytics to capture
social knowledge base on billions of
topics stored to 2004.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
1
* IBM LanguageWare - the IBM
suite for text analytics (tools and
Runtime).
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
* IBM SPSS - provider of Modeler
Premium (previously called IBM SPSS
Modeler and IBM SPSS Text Analytics),
which contains advanced NLP-based
text analysis capabilities (multi-lingual
sentiment, event and fact extraction),
that can be used in conjunction with
Predictive Modeling. Text Analytics for
Surveys provides the ability to
categorize survey responses using
NLP-based capabilities for further
analysis or reporting.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
1
* Inxight – provider of text analytics,
search, and unstructured visualization
technologies. (Inxight was bought by
Business Objects (company)|Business
Objects that was bought by SAP AG in
2008).
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
1
* Lexalytics - provider of a text analytics
engine used in Social Media Monitoring,
Voice of Customer, Survey Analysis, and
other applications.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
1
* SAS System|SAS – SAS Text Miner and
Teragram; commercial text analytics,
natural language processing, and
taxonomy software used for Information
Management.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
* Smartlogic – Semaphore; Content
Intelligence platform containing
commercial text analytics, natural
language processing, rule-based
classification, ontology/taxonomy
modelling and information vizualization
software used for Information
Management.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Text mining - Commercial
* Sysomos - provider Social Media
analytics software platform, including text
analytics and sentiment analysis on online
consumer conversations.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Unstructured information - Dealing with unstructured data
1
Techniques such as data mining and text
analytics and noisy text analytics | noisytext analytics provide different methods to
find patterns in, or otherwise interpret, this
information
https://store.theartofservice.com/the-text-analytics-toolkit.html
Analytics - Analytics vs. analysis
1
text analytics vs
https://store.theartofservice.com/the-text-analytics-toolkit.html
Intelligent text analysis - Text mining and text analytics
The term 'text analytics' describes a set of
Linguistics|linguistic, statistical, and machine learning
techniques that model and structure the information
content of textual sources for business intelligence,
exploratory data analysis, research, or investigation.[
http://intelligententerprise.informationweek.com/blog/archives/2007/02/de
fining_text_a.html Defining Text Analytics] The term is
roughly synonymous with text mining; indeed, Ronen
Feldman modified a 2000 description of text mining[
http://www.cs.cmu.edu/~dunja/CFPWshKDD2000.html
KDD-2000 Workshop on Text Mining] in 2004 to describe
text analytics.[
http://www.ir.iit.edu/cikm2004/tutorials.html#T2 Text
Analytics: Theory and Practice] The latter term is now
used more frequently in business settings while text
mining is used in some of the earliest application areas,
dating to the 1980s, notably life-sciences research and
https://store.theartofservice.com/the-text-analytics-toolkit.html
government
intelligence.
1
Semantic analytics
'Semantic analytics' is the use of
Ontology (computer
science)|ontologies to analyze
content in web resources. This field of
research combines text analytics and
Semantic Web technologies like
Resource Description
Framework|RDF.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Sentiment analysis
1
'Sentiment analysis' (also known as
'opinion mining') refers to the use of
natural language processing, Text
analytics|text analysis and
computational linguistics to identify
and extract subjective information in
source materials.
https://store.theartofservice.com/the-text-analytics-toolkit.html
SPSS Modeler
'IBM SPSS Modeler' is a data mining
software application from IBM. It is a data
mining and text analytics workbench used
to build Predictive Models|predictive
models. It has a visual interface which
allows users to leverage statistical and
data mining algorithms without
programming. SPSS Modeler has been
used in these and other industries:
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Angoss - Services
1
* Cloud on demand Software is offered
for KnowledgeSEEKER,
KnowledgeSTUDIO and its text
analytics module.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Attensity
'Attensity' provides social analytics
and engagement applications for
social customer relationship
management (social CRM). Attensity's
text analytics software applications
extract facts, relationships and
sentiment analysis|sentiment from
unstructured data, which comprise
approximately 85% of the information
companies store electronically.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Medallia - Capabilities
1
In addition to Social Media feedback and
analysis, as well as Mobile_phone|mobile
feedback and engagement, capabilities of
the Medallia product include survey
creation and management, text analytics
and dashboarding, and direct goals and
action management.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Reuters Group - Acquisitions and investments
1
* ClearForest – In June 2007, Reuters
acquired ClearForest, a provider of
Text Analytics solutions, whose
tagging platform and analytical
products allow clients to derive
business information from textual
content.
https://store.theartofservice.com/the-text-analytics-toolkit.html
SAS Institute Inc. - Software
1
SAS draws from statistics, predictive
analytics, data mining, data
visualization, operations research,
quality improvement, graph theory
and text analytics to help
organizations predict, measure,
analyze and decide based on data
https://store.theartofservice.com/the-text-analytics-toolkit.html
SPSS
'SPSS Statistics' is a computer
program|software package used for
statistical analysis. Long produced by
SPSS Inc., it was acquired by IBM in
2009. The current versions (2014) are
officially named 'IBM SPSS Statistics'.
Companion products in the same family
are used for survey authoring and
deployment (IBM SPSS Data Collection),
data mining (SPSS Modeler|IBM SPSS
Modeler), text mining|text analytics,
and collaboration and deployment (batch
and automated scoring services).
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Data analytics
1
Predictive analytics focuses on application
of statistical or structural models for
predictive forecasting or classification,
while text analytics applies statistical,
linguistic, and structural techniques to
extract and classify information from
textual sources, a species of unstructured
data
https://store.theartofservice.com/the-text-analytics-toolkit.html
Voice of customer
They are generally conducted at the
start of any new product, process, or
service design initiative in order to
better understand the customer's wants
and needs, and as the key input for new
product definition, Quality Function
Deployment (QFD), and the setting of
detailed design
specifications.[http://provalisresearch.c
om/solutions/applications/voice-of-thecustomer Application of Text Analytics
tools to analyze Voice of the Customer
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Clarabridge
Clarabridge offers its Clarabridge
Enterprise and Clarabridge Professional
products as SaaS and on premise
software solutions that utilize sentiment
analysis|sentiment and text analytics to
automatically collect, categorize and report
on Structured data|structured and
unstructured data
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Northern Light Group
1
'Northern Light Group, LLC' is a company
specializing in strategic research portals,
enterprise search technology, and text
analytics solutions
https://store.theartofservice.com/the-text-analytics-toolkit.html
Sematext
1
'Sematext' runs Performance Monitoring,
Log Analytics, and Site Search Analytics
services to derive real-time insight from
metrics, logs, search, and clickstream
data; Sematext also provides commercial
support, consulting, development and
products around ElasticSearch, Solr,
Search, Big Data, Natural Language
Processing, Recommendation Engines,
and Text Analytics
https://store.theartofservice.com/the-text-analytics-toolkit.html
General Architecture for Text Engineering
GATE has been compared to NLTK, R
(programming_language)|R and
RapidMiner.[http://www.b-eyenetwork.com/view/9516 Open Source Text
Analytics web article by Seth Grimes] As
well as being widely used in its own right,
it forms the basis of the KIM semantic
platform.[http://journals.cambridge.org/acti
on/displayAbstract?fromPage=onlineaid=2
52243 KIM – a semantic platform for
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
General Architecture for Text Engineering
and Introduction to Linguistic
Annotation and Text Analytics, by
Graham
Wilcock.[http://books.google.co.uk/boo
ks?id=TDQJb1UgVywCdq=Introduction+
to+Linguistic+Annotation+and+Text+An
alyticsprintsec=frontcoversource=blots=
bAF26ZQSTxsig=TbxZ_3tRy3IeDBKFofeVN6bAIchl=enei=vc0gS
7PlLo64QaSgqnfCQsa=Xoi=book_resultct=res
ultresnum=2ved=0CBcQ6AEwAQ#v=one
pageq=f=false Introduction to Linguistic
Annotation and Text Analytics, by
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
Predictive classification - Technology and big data influences
Thanks to technological advances in
computer hardware — faster CPUs,
cheaper memory, and Massive parallel
processing|MPP architectures — and new
technologies such as Hadoop,
MapReduce, and In-database
processing|in-database and text analytics
for processing big data, it is now feasible
to collect, analyze, and mine massive
amounts of structured and unstructured
data for new insights
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
List of text mining software - Commercial
* Averbis – provides text analytics,
clustering and categorization software,
as well as terminology management
and enterprise search
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
List of text mining software - Commercial
* Daedalus, S.A. – provides a text
analytics software engine to automaticlly
extract meaning from all types of
multimedia content.
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
List of text mining software - Commercial
1
* FICO – leading provider of decision
management solutions powered by
advanced analytics (includes text
analytics).
https://store.theartofservice.com/the-text-analytics-toolkit.html
List of text mining software - Commercial
* intelligentCAPTURE - from AGIInformation Management Consultants
integrates data capturing of paper and
digital text, translation, linguistic text
analytics, search for libraries and
documentation centers.dandelon.com
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
List of text mining software - Commercial
1
* Textalytics - Meaning as a Service: a set
of text analytics APIs that offer vertical,
high-level functionality targeted at specific
usage scenarios: Semantic Publishing,
Media Analysis, Voice of the Customer.
https://store.theartofservice.com/the-text-analytics-toolkit.html
Noisy text analytics
While Text analytics is a growing and
mature field that has great value because
of the huge amounts of data being
produced, processing of noisy text is
gaining in importance because a lot of
common applications produce noisy text
data
1
https://store.theartofservice.com/the-text-analytics-toolkit.html
For More Information, Visit:
• https://store.theartofservice.co
m/the-text-analyticstoolkit.html
The Art of Service
https://store.theartofservice.com