Transcript What We`ve Done So Far - The Medical University of South Carolina

Research Communications
FY 2016 Update
MUSC RESEARCH
POSITIONING STATEMENT
 As South Carolina's leading biomedical research institution,
MUSC is distinguished by the scientific achievements of our
faculty.
 Globally engaged MUSC scholars expedite translation of
biomedical discovery into clinical practice.
 Interdisciplinary mentors prepare the next generation of
scientists to continue changing what's possible in innovative
health care anywhere in the world.
RESEARCH COMMUNICATION COMMITTEE
GOALS
 Increase awareness and recognition of scope and nature of MUSC
research within MUSC community.
 Ensure that the valuable research and innovation mission of MUSC is
highly integrated into brand strategy and communications.
 Increase growth in MUSC research awareness initiatives that
resonate with diverse publics.
ACCOMPLISHMENTS
Created a central email system
to streamline notification of
research news to key
communication directors for
effective distribution to publics:
[email protected]
 Sponsored the Research
Highlight on Drug Discovery
event to showcase Endowed
Chair accomplishments.
ANNUAL RESEARCH FACULTY
RECOGNITION LUNCHEON SERIES
First Event: Junior Faculty Researchers honored at luncheon held at the
Wickliffe House.
Next Event: April 29, 2016
EurekAlert!
First EurekAlert! release
garnered 14,196 views.
EurekAlert! is an online science news
service featuring health, medicine,
science and technology news from
leading research institutions and
universities. More than 8,000 science
journalists access it for story ideas.
Award-Winning ProgressNotes
Increases Volume of Research
Print Reach: 9,881 SC MD’s
Digital Reach: SC NP’s / SE targeted specialists
Spring Issue: Four research-related articles
and five clinical trials
Summer Issue: Whole issue devoted to
Research : Cancer Immunotherapy, Mapping
Brain, Drug Discovery Collaborations, Three
Inshorts, and welcome interview with Steve
Duncan
Fall Issue: One Feature (Cancer
Immunotherapy, Part II), Four Inshorts
Year-in-Review: Seven articles on research, one profiling five different start-up
companies, plus two articles on ongoing clinical trials in Innovation in Clinic section
MUSC News Center
60+ research stories are
featured on the MUSC News
Center website.
academicdepartments.musc.edu/
pr/newscenter/
Earned media
 MUSC research-related articles
included 391 hits for 2015
 Spanning international and national
coverage in lay news stories (print,
online and broadcast), journal
inclusion and coverage, and
prominent trade journal/magazine
coverage
Research Highlight Series Expanded in
The Catalyst
Research Highlights appear
frequently in The Catalyst in
print and online.
Videos
Harnessing the Power of the
Immune System to Fight
Cancer
-- Zihai Li, Shikhar Mehrotra,
Chrystal Paulos
2,000 plus hits on SciVee, a
YouTube for Scientists!
MyChart Messaging to Patients to Increase
Community Engagement, Patient-Centered Research
Clinical Trial Recruitment
14 banners strategically
located throughout the
campus in high-traffic
areas encourage patients
to enroll in clinical trials.
Science Cafe
The MUSC Science
Café series features the
work of MUSC
scientists to a lay
audience in a fun, social
environment.
Media Awareness
Post and Courier picks up
Science Café presentation
and develops full article on
MUSC research.
Bus Wraps
Three 37-foot MUSC
employee buses are
constantly circling the
entire campus touting
the innovations of
MUSC scientists.
MUSC bus wraps
highlight research
(with web contact info
to “learn more”).
Media Training
TED talks and media
training modules on
MyQuest help faculty
present to lay audiences.
Patent “WALL” Showcasing MUSC Research
Innovation/Commercialization
Strategies in Progress/Development
Technology Application Center for Healthy Lifestyles (TACHL)
application development partnering with MUSC Health for patient
engagement and innovation
The focus of our current idea campaign is "App Development." We want your ideas for MUSC or
health-related Apps. Give us your best ideas and the winning ideas will be awarded and
implemented with the help of our team of the MUSC Technology Center (TACHL) experts. All
members of the MUSC community may submit ideas through February 1-14, 2016.
Who: You!
What: Idea Campaign #2 for 2015-16
When: February 1 – 14, 2016
How: Submit your idea online
Focus: App Development
MUHIC looks forward to implementing and awarding prizes for the top App Ideas
Research Website
Redesigned research
website encourages:
 diverse public audiences
to engage with our
research community
 builds awareness and
support of our innovation
and discovery.
Platform is viewable from a
variety of mobile devices.
MUSC Imagine 20/20
 Upcoming young researchers
recognition celebration
following the “Imagine MUSC
2020: Advancing New
Knowledge & Scientific
Discoveries” event
 Research is one of five
goals built into the
strategic plan
 Communication of
research rose to the top
of priorities at the kick-off
of the Imagine MUSC
2020 strategic planning
event attended by 400
leaders
Legislative Awareness
 MUSC Research Day with Statehouse Caucuses being
developed for August 2016






Goal is to raise awareness and demonstrate accountability for future visits
when there is an “ask”
Demonstrate the benefit that health research has for their constituents as
well as the economic impact of research
MUSC is an innovation hub for the state
Demonstrate what is happening in their backyard and how it benefits the
constituents
Seen as a single step in a series rather than one individual event
Mark Sweatman – this one large event should give all caucuses a taste of
what happens at MUSC then bring them back to something tailored for their
interests such as Alzheimer’s, ADHD, etc.
RESEARCH COMMUNICATIONS COMMITTEE
o
o
o
o
o
o
o
o
o
o
Tara Abbott, SCTR
Dr. Ron Acierno, College of Nursing
Dawn Brazell, Office of Communications and Marketing
Dr. Joe Helpern, College of Medicine
Dr. Teresa Kelechi, College of Nursing
Loretta Lynch-Reichert, Research Committee Chair, Office of the Provost
Chris Murray, Office of Communications and Marketing
Deborah Reynolds, College of Medicine
Dr. Lynn Schnapp, College of Medicine
Heather Woolwine, Office of Communications and Marketing
• Sheila Champlin, Chief Communications Officer
• David McNair, Executive Sponsor