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UNIT 2 – BUSINESS IN THE
GLOBAL ECONOMY
Unit 2.02
The Global
Marketplace
INTERNATIONAL BUSINESS
ENVIRONMENT
Geography
Cultural influences
Economic development
Political and legal concerns
INTERNATIONAL BUSINESS
ENVIRONMENT
Geography
Location, climate, terrain, seaports, natural resources…
How does this influence international business?:
Very hot – limits the types of crops that can be grown
Many rivers/seaports – easily ship products for foreign trade
Limited natural resources – must depend on imports
INTERNATIONAL BUSINESS
ENVIRONMENT
Cultural influences
Culture – the accepted behaviors, customs, and values of
a society
How does this influence international business?:
Language – communication
Religion – what is sacred to one may not be to another
Values – is bribery considered wrong in different cultures?
Customs – is it offensive to give a gift?
Social Relationships – how men and women interact in
business
INTERNATIONAL BUSINESS
ENVIRONMENT
Cultural influences
Most Common world language?
1.
2.
3.
4.
5.
Mandarin Chinese
Spanish
English
Hindi
Arabic
Most Common world religion?
1.
2.
3.
4.
5.
Christianity
Islam
Secular/Nonreligious/Agnostic/Atheist
Hinduism
Chinese Traditional Religion
INTERNATIONAL BUSINESS
ENVIRONMENT
Cultural influences
Most Common US language?
1.
2.
3.
4.
English
80.0%
Spanish
12.4%
Indo-European 3.7%
Asian
3.0%
Most Common US religion?
1.
Christianity
2.
3.
4.
5.
6.
70.6%
Protestant 46.5%
Catholic
25.4%
Mormon
2%
Other
1%
None
Judaism
Islam
Hinduism
Other
22.8%
1.9%
0.9%
0.7%
2.7%
US education levels
High School
Some College
Bachelors
Masters
Doctorate
88%
58%
32%
11%
2%
INTERNATIONAL BUSINESS
ENVIRONMENT
Economic development
Progress in an economy
Going to work on a high-speed bullet train to manage a computer network in a
high-rise building versus riding an oxcart to a grass hut to operate a hand loom
to make cloth for people in their village
How does this influence international business ?:
Literacy Level – high levels literacy > better education > more and better
goods & services
Technology – high automation > create and deliver goods quickly
Agricultural Dependency – highly dependent > weaker manufacturing
base > fewer quantity/quality of products
Infrastructure – nations’ transportation, communication, and
utility systems
Stronger infrastructure > better prepared for international business
INTERNATIONAL BUSINESS
ENVIRONMENT
Economic development
Developed Countries
High Human Development Index (HDI)
Approx. 50 countries
Norway, Australia, Netherlands, USA, New Zealand, Canada, Japan, Hong Kong,
Chile, Croatia
Developing Countries
Newly industrialized countries
Approx. 100 countries
Afghanistan, Argentina, China, Mexico, Peru, Poland, Russia
Less Developed Countries
Low standard of living, low industrial base, low HDI
Approx. 50 countries
Africa – 34 countries
Asia – 9 countries
Oceania – 4 countries
Americas – 1 country (Haiti)
INTERNATIONAL BUSINESS
ENVIRONMENT
Political and legal concerns
Type of government, stability of government, and the
government’s policies toward business
How does this influence international business ?:
Regulations on fair trade
Require safety inspections
Enforce contracts
ELEMENTS OF INTERNATIONAL
BUSINESS ENVIRONMENT
INTERNATIONAL
TRADE BARRIERS
Trade Barriers – restriction to free trade
Quotas
Tariffs
Embargoes
QUOTAS
A limit on the quantity of a product that may be impor ted or
expor ted within a given period
Reasons for quotas
To keep supply low and prices the same
Protects domestic producers from international competition
To express displeasure at the policies of the importing country
To protect one of a country’s industries from too much competition from
abroad
Critics of import quotas
Corruption (bribes to get a quota allocation)
Smuggling (circumventing a quota)
TARIFFS
A tax that a government places on cer tain impor ted products
Reasons for tarif fs
To set amount per pound, gallon, or other unit
To set the value of a good
In 2010, the US collected over $25 Trillion in import tarif fs
Example of tariffed goods:
Chickens
Rice
$0.90 each
$0.018/kg
EMBARGOES
Government stops the expor t or impor t of a product completely
Reasons for embargoes
To protect a country’s industries from international competition more
than the quota or tariff will achieve
Sanctions related to
Terrorism
Diamond Trading
Narcotics
Nuclear proliferation
Human rights violations
EMBARGOES
Sanctions imposed by the US government
No arms-related exports
Controls over dual-use exports
Restrictions on economic assistance
Financial restrictions
Requiring the US to oppose loans by the World Bank
Tax credits denied for companies who earned income in listed countries
Authority to prohibit a US citizen from engaging in financial transactions
with the government on the list without a license from the US
Prohibition of Defense Department contracts above $100,000 with
companies controlled by countries on the list
EMBARGOES
The US currently has sanctions against
6 countries
Cuba
Iran
North Korea
Sudan
Syria
Burma
18 persons or groups within the country of
Belarus
Ivory Coast
DRC
Iraq
Lebanon
Russia
Somalia
Yugoslavia
Yemen
Zimbabwe
Ukraine/ Russia/ Crimea
Central African Republic
South Sudan
Libya
Venezuela
ENCOURAGING INTERNATIONAL TRADE
Free-trade zones
Free-trade agreements
Common markets
FREE-TRADE ZONES
A selected area where products can be impor ted duty -free and
then stored, assembled, and/or used in manufacturing
Usually located around a seaport or airport
Importer pays duty only when the product leaves the zone
FREE-TRADE AGREEMENTS
Member countries agree to remove duties (impor t taxes) and
trade barriers on products traded among them
US has 14 Free-Trade Agreements in place with 20 countries
Results in increased trade between members
NAFTA (North American Free Trade Agreement)
Began on January 1, 1994
Canada & Mexico are US #1 and #3 trading partners, respectively
COMMON MARKETS
Members do away with duties and other trade barriers
Allow companies to invest freely in each member’s country
Allow workers to move freely across borders
Examples
European Union (EU)
27 member states
Single market with common standardized laws
Common currency
Highest GDP in world
Latin American Integration Association (LAIA)
ASSIGNMENT
NAFTA Pros & Cons
Largest US Trading Partners (in billions for year 2011)
Country
Canada
Exports
Imports
Total
Trade Balance
286.9
316.5
597.4
-35.7
China
103.9
399.3
503.2
-295.4
Mexico
197.5
263.1
460.6
-65.6
Japan
66.2
128.8
195
-62.6