Transcript Bachelor of Agribusiness and Food Marketing

The Future in Agri-Food
Nic Lees – Senior Lecturer in Agribusiness Management
Nic Lees
Lincoln University
Agribusiness and Food Marketing
David Lange - 1984
"Farming is a sunset industry and manufacturing and tourism will
take its place."
Nic Lees – Senior Lecturer in Agribusiness Management
The Rise of Asia
Nic Lees – Senior Lecturer in Agribusiness Management
A New Golden Era?
• Asian middle class expected to grow from currently less than a billion to
more than 3 billion by 2030
• Demand for protein
Nic Lees – Senior Lecturer in Agribusiness Management
New Zealand Primary Product Exports
7,000
Export Value $NZ million (FOB)
6,000
5,000
4,000
European Union
Australia
United States of America
3,000
China
United Kingdom
2,000
1,000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Year
Nic Lees – Senior Lecturer in Agribusiness Management
Synlait - Canterbury Pure
Infant Formula
• China: Cans of New Zealand Made Infant Formula Sells for NZ$92
in Shanghai
Nic Lees – Senior Lecturer in Agribusiness Management
Icebreaker – NZ Merino
Nic Lees – Senior Lecturer in Agribusiness Management
NZ Merino
Nic Lees – Senior Lecturer in Agribusiness Management
Zespri Kiwifruit
Nic Lees – Senior Lecturer in Agribusiness Management
Biology
Geography
Economics and
Business
Nic Lees – Senior Lecturer in Agribusiness Management
Agribusiness and Food Marketing
Bachelor of Agribusiness and Food
Marketing
Nic Lees – Senior Lecturer in Agribusiness Management
Agribusiness and Food Marketing
Agribusiness involves the whole process of food
and fibre production, processing, marketing and
distribution form the farm to the final consumer.
Nic Lees – Senior Lecturer in Agribusiness Management
Agribusiness and Food Marketing
• Agribusiness is New Zealand’s largest industry producing 66% of New
Zealand’s exports and 18% of New Zealand’s GDP.
• The largest part of this industry is the down stream processing and
value adding activities.
• These activities are responsible for more than 13% of New Zealand GDP
with on farm production responsible for only 5%.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
• Therefore, there are many career opportunities in agribusiness
and the food supply chain outside of on farm production.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
Degree in agribusiness management and food marketing
developed in conjunction with leading agri-food companies.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
• This is to prepare graduates for the many career opportunities
in the processing, marketing and distribution
businesses of New Zealand's agribusiness industry.
Nic Lees – Senior Lecturer in Agribusiness Management
Bachelor of Agribusiness and Food Marketing
• opportunities for graduates with specialised knowledge in
agribusiness management and food marketing.
Bachelor of Commerce (Agriculture)
Bachelor of Agribusiness and Food Marketing
Input
Supplies
On farm
production
Nic Lees – Senior Lecturer in Agribusiness Management
Processing
Distribution
Retailer
Consumer
Bachelor of Agribusiness and Food Marketing
Management of Plant and
Animal Production
Systems
Agribusiness
Management
International
Trade and Global
Business
Bachelor of
Agribusiness and
Food Marketing
Supply Chain
Management
Agri-Food
Marketing
Nic Lees – Senior Lecturer in Agribusiness Management
Economics,
Finance and Law
Food Proceesing,
Quality and
Innovation
Lincoln Graduates
Fonterra: Naomi O’Leary
Area Manager - Supplier Services
Fonterra: Ash Nicholson
Supply Chain Graduate
Fonterra: Peter West
Business graduate programme
Nic Lees – Senior Lecturer in Agribusiness Management