Transcript Define overall market

Define overall market
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Approximately 100k people.
Diversity: Grenada not very diverse. Predominantly of African descent.
Very small Anglo and Indian population.
Age structure of population: Large youth and middle age demographic.
Economic: Generally middle and low income households.
Geographic Shift: Largest segment of population works in the Capital St. George’s. Rural
(agriculture) to urban (tourism/ business) shift for potential employment.
Politically: Mainly two party political system with population polarized and voting along party
lines as opposed to interest fof country as a whole.
Economic: Mainly a subsistence economy (third world) with over 30% unemployment rate.
Technological: Blackberry’s bringing internet to Grenadians who cannot afford computers.
Facebook, BB Messanger and music downloads main usage areas.
Culturally: String sense of Grenadian pride. Not as nationalistic as some of our Caribbean
island counterparts with respect to supporting “local” (eg. barbados or Trinidad).
Describe project customers
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Project customers can be divided as follows:
Goats milk
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Goat Cheese
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Grenadian Consumers
Supermarkets
Hotels
Canned sweet potatoes
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Supermarkets
Hotels
Foreign Tourists
Lamb products
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Grenadian Consumers
Supermarkets
Grenadian Consumers
Supermarkets
Regional Wholesalers
Processing facility as Tourist Attraction
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Foreign Tourists
Consider segmentation types and best
fit for project’s customers
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Geographic Segmentation
– Canned Sweet Potatoes - Regional
Demographic Segmentation
– Lamb products – Urban and Rural population
– Goats Milk – Rural population
– Goats Cheese Psychographic Segmentation
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Behavioral Segmentation
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