Transcript International Business Seminar and Resource Expo

CALED Conference
April 21, 2015
Presentation: Jeff Williamson, Statewide
Director, Center for International Trade
Development,
Hosted by Riverside Community College District
President of the United States “E-Award”
Recipient
Outstanding Export Service Organization
2001, 2010, 2013
Global Mega Trends
Future
Globalization
Urbanization
Digitization
Wave 1 –
• Exports as share of GDP 33% (by
Global
2030)
companie
• FDI grows 4x faster than GDP (2015) s coming
to
• Largest World Economies in (2030)
Emerging
1. China, 2. USA, 3. India
markets
•
60% of world population in cities
•
142 cities responsible for 2/3 global
economic activity
Wave 2:
• 17% of world population >60 (2030) Emerging
Market
Champio
• Internet Users: 3.5 Billion (2017)
ns Going
• Mobile Broadband Subscriptions 5
Global
Billion (2017)
•
Average Broadband Speed: 100
Mbps.
Global Consumption –
Middle Class
Estimate Global Consumption Spending of Middle Class
(in Trillions US$)
-Source: Brookings Institution (Kaharas H and Gertz G. “New Global Middle Class: A Cross-Over from
West to East”)
16
14.8
14
12
10.3
10
8.1
8
6
5.6
5.8
4.9
4
1.6
2
2.3
1.3
1
0
2009
N. America
Europe
2020 (est)
Asia Pacific
Latin America
Africa & Middle East
Linear (Asia Pacific)
Changing Perspective
OLD PERSPECTIVE
• Segment world by countrymarkets
• Targets are individual
countries
• Products and services are
modified for each country
market
• MATURE MARKET provide
most opportunities
NEW PERSPECTIVE
• Global market segments
• Target is based more upon
segmentation other than
geography (depending on
product/service)
• Logistics , finance, customs
converging to make borders
less important
• EMERGING MARKETS will
account for most of the
global growth
Trade is driven by consumption –
Consumption abroad drives exports
• Emerging Markets
– Demand for finished (U.S. ) consumer goods
• Buyers are becoming less value driven and more
aspirational due to increase in living standards
• Country of origin has an impact, particularly for public
consumption (outward appearance of wealth or
progress)
– Demand for production and intermediate products
• As the location of industries change, it drives demand
for the intermediate goods that go into finished
products
Emerging cities will capture more of the global GDP
via similar product segments shaped by common
aspirationally-driven middle and lower classes
MCKinsey Global Institute, Urban World: Cities and the rise of the consuming class, 2012.
The NEED: Marketing Support
and Risk Reduction
• Utilize government resources (Such as U.S.
Department of Commerce, CITD, FAS and SBA,
CDFA and GoBIZ) to reduce your marketing costs:
• Assistance with regulatory
• Referrals to local service providers
• Connections to buyers, strategic partners
• Cover your risk
– Export Import Bank – export credit insurance
– U.S. Small Business Administration – export working
capital loans, and export express
www.citd.org
• INTEGRATED WITH STATE AND FEDERAL
GOVERNMENT AND EDCUATION, PROVIDING:
• Help Desk for international trade questions
• Linkages to colleges for on-demand training
• Specialized Training programs on Exporting
• Export Promotion – State Trade and Export
Promotion with GoBIZ
•
•
•
•
40 sector focused events
400 businesses abroad on Trade Missions
$137 Million in export successes
New Funding is anticipated in August 2015!
Thank you
Jeff Williamson, Statewide Director,
Center for International Trade Development
California Community Colleges – Workforce and Economic development
Doing What Matters for Jobs and the Economy
www.citd.org
[email protected]
(909) 556 6639