Transcript Slide 1 - Kantar Worldpanel

Q4 2012 | SUMMARY LATAM
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#Timid2012 Moderate growth in the region, pronounced deceleration in Brazil and Argentina
#MoreAccess Lower classes are duplicating consumption using credit card
#GotMilk? Dairy is the fastest growing basket (in value) in 5 countries
#GoodPerspectives Estimated growth for the next five years in Latin America should be only 3.9%, according
to IDB. It can reach 6% if countries adopt structural reforms to their needs
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LATAM IN 10 CLICKS
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BOLIVIA
#ModernTrade Even with a low profile, modern is
the fastest growing trade in Bolivia (+30%)
MEXICO
#ChangeOfHabits after 4 years, shopping trips are stable, increasing the ticket
MEXICO
#UnemploymentDecreases but 60% of the jobs created were in the informal according
to INEGI
#GreaterRepertoireOfTrades Middle class and large families are the ones who visit the
most number of retailers
#2Regions Cochabamba & Santa Cruz, regions
that drive consumption in 2012
#mediumSEL, emerging segment expanded by
18% its expenditure levels in 2012
CENTRAL AMERICA
VENEZUELA
CAM
VENEZUELA
#LowerTheRate Although the low 2012 official
inflation, it is still the highest in Latam
ECUADOR
#Economy: CAM shows growth in all countries, El
Salvador is the country with the smallest growth
#GrowingBasket: Driven mainly by Guatemala, Costa
Rica and Panama
COLOMBIA
#MediumSEL: the one who contributes more to the
ECUADORgrowth of the basket
#Uncertainty President Chavez leaves
government due to his illness in late 2012
#LessRemittances Global crisis impact negatively on remittances.
Ecuadorians are returning to the country
PERU
#LessOptions Shortages in basic foods was
COLOMBIA
between 21% and 40%
#GoodOverview Colombia ends 2012 with very good
economic indexes with very positive expectations for 2013
#MoreExpenditure The new consumer dynamics: more
consumption less frequently, has led to increased
household spending
# BankarizationImpliesConsumption Consumption is duplicated with
credit card
BOLIVIA
#SmallerBasket The household tends to spend the same, but to
consume less. Mainly less food
BRAZIL
BRAZIL
#Supplying Households buying more volumes in modern
#PopularConsumption Consumption stability is in the
trade decreasing purchase frequency in the traditional retail
hands of the lower class.
#AccessToAll 1.3 million households using credit card as payment at
retailers
#IncreasedPocketCompetition new expenses competing for the
consumer's pocket. Priority is paying bills with more planning
PERU
#PositiveMacro GDP ended 2012 at a good pace (6.3%), inflation at
established ranges (2.65%)
#AtTheSamePace Lima (+6.5%) and Provinces (+6%)
#CanalModerno Increase in Households buyers (+ 4%)
CHILE
CHILE
ARGENTINA
#EconomySlowedDownIn2012 Consumption stopped growing (0% in
volume), decreasing also the mood of consumers
#TheInteriorGainedProminence in 2012 (+2%), while the impulse of the the
base of the pyramid was reduced
#PromotionsWereTheEngineOfModernTrade Thinking about brands, those
that triggered their proposals and innovated achieved good results
#MoreExpenditure basket is going towards a better mix, volumes
doesn’t grow but expenditure does
ARGENTINA
#Wholesalers continue to grow, in 2012 reached more than 2.5
million households
#MorePrivateLabels, increasingly present in most categories and
higher tiers
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ARG
BRA
BOL
CAM
CHI
COL
ECU
MEX
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ARG
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ARG
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ARG
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ARG
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ARG
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ARG
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ARG
BRA
BOL
CAM
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ARG
BRA
BOL
CAM
CHI
COL
ECU
MEX
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