Transcript Empowering the Business using SAP Business Objects

Empowering the Business using SAP Business Objects Solutions
[ JUERGEN LINDNER
SAP POINT OF CONTACT
MEMBER SINCE: 1998
[04/07/2011
Suman Sharma
[ LINDA WILSON
ASUG INSTALLATION MEMBER
MEMBER SINCE: 1999
[ ATUL PATANKAR
ASUG INSTALLATION MEMBER
MEMBER SINCE: 2000
]
[
GE Capital Rail Services
GE Owned / Leased Fleet – 150k Units
- Majority of Equipment on Fixed Rate “Full Service” Leases
- GE Absorbs Costs for Maintenance, Taxes, Insurance
Maintenance MAX® Service - 30k Units
- Customer Owned Equipment
- Customer Is Responsible for All Costs
- GE Manages Equipment On A Fee Based Service Agreement
 Doing Business In US, Mexico & Canada
 Customers Include Major Shippers & Railroads…
Real Experience. Real Advantage.
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GE Capital Rail Services
Industries Served:
Customers:
Small railroads
20%
Large Railroads
25%
General
Commodity
5%
Misc
6%
Chemical
Petroleum
25%
Mining
19%
Industrial Shippers
55%
Real Experience. Real Advantage.
Forest
Products
20%
Agriculture
25%
Centralized BI
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Business Intelligence
Data
Warehouse
Financial
Planning
Business
Analytics
• Enterprise Data
Repository
• Detailed Revenue &
Cost Planning
• Strategic decision
support
• Summarized & Granular,
Current & Historical data
• P&L Forecasting
• Analytical applications
• Business Operating
Metrics
Real Experience. Real Advantage.
• Modeling, statistical
analysis, simulation
Sponsorship
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BI Processes
Analytics Steering Committee Meetings
•
•
Ownership & Cross-functional prioritization
Capability demonstrations, status updates
Bi-Annual CEO Project Funding Meetings
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Funding based on alignment to strategy & impact
Drive leadership commitment and accountability
Education
User Training & Education
•
Tool & Data training. Partner w/ business in content
training
•
On-line training material for self help
Branding & Promotion
•
Comprehensive branding and exposure
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Strong executive support
Support/Enhancements
Service
•
•
Dedicated enhancement capacity
Cross-functional enhancement prioritization
Real Experience. Real Advantage.
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BI - Empowering the Business

Business Problem

Converting Data to Meaningful Information

Data Quality and Business Process Issues

Business Organization Took Action

Increasing Footprint

User Engagement and education

Keys to Success
Real Experience. Real Advantage.
The Business Problem
[Mountains of Data Flow into GE Rail Every Month
Revenue
Shop Repair Billing
Freight and Storage Billing
Customer
AAR Repair Billing
Equipment Health
Car Demographics
Shop Records
Real Experience. Real Advantage.
The Business Problem
[Difficult to Answer “Simple” Business Questions
Classic Data Rich Information Poor Environment
Develop & Run
Query
Export to Excel
Real Experience. Real Advantage.
Wait….
V-Lookups & Pivots
Results
Create Charts
Organization Had to Act
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
Dedicated Business Team to Develop a Solution

Group Brought Deep Knowledge – Business
Process & Data

Developed a Phased Approach to Tackle the
Problem

Created a Proof of Concept for Each Phase

Engaged Business Stakeholders– Convinced
Them


Engaged IT Resources from the beginning
Developed Fleet Analysis and Cost Tracking
System FACTS
Real Experience. Real Advantage.
Organizational Impact
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Just the FACTS!

Branding & Promotion:
Fleet Analysis and Cost Tracking System

Cross-Functional Teams Organized around Customer

Maintenance Managers & Account Reps
 Working Together Versus Silos
 Teams With a Customer Focus familiar with their customer base

Goals To Improve Key Customer & Operational Metrics

Improve Shop Cycle Time 10%
 Reduce Maintenance Cost Per Shopping Event 15%
 Reduce Rental Credits 20%
 Improve SR Responsiveness by 4 days
Real Experience. Real Advantage.
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Key Factors to Success

Executive sponsorship (withstood reorganization)

Dedicated & Knowledgeable Business Team

Early identification of data/Business process issues

IT Resources Grasped Business Process and Concepts

IT Project Management & Respect for Deadlines

Projected Branded and Marketed Throughout Organization

Comprehensive Training and education
Real Experience. Real Advantage.
Rail BI Evolution
Business Impact
FACTS
Analytics Inside
Transactional Apps
Current
Customer BI
Offerings
SAS
Enterprise
Excellence
Legacy Retirement
Efforts Ceased
Self Service
Reporting
Centralized and
Productized
Analytics
Business
Operating
Metrics
2009
Gartner BI
Excellence
2007
2004
2001
BI Foundation
TDWI
Operational
Analytics
TDWI
Enterprise
BI
SAS
Innovation
Award
Standardized Metrics
BI Maturity
Advanced
Analytics
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 Thank you.
Real Experience. Real Advantage.
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