Monaco Capitalism - Marketing1atRHS2011
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Transcript Monaco Capitalism - Marketing1atRHS2011
Brendan Sharp Varence Penn-Kast
MONACO
CAPITALISM- MIXED ECONOMY,
FRANCE, GERMANY, ENGLAND, USA
RESOURCES
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Not a lot of natural resources
No Agriculture
Lots of Casinos, one giant casino
High standard of living, tax haven for rich people- no income tax
Racing
Tourism
Manufacturing
ECONOMIC CYCLE
• Prosperity.
• Success can be measure by tourism and unemployment which are both
good.
• Since Monaco is part of the European Union it can be effected by what
happens in the rest of Europe.
ECONOMIC MEASUREMENT
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$976.3 million GDP
$30,000 Per Capita GDP
Labor Force 44,000
Unemployment 0%
$716.3 million Exports
$916.1 million Imports
INTERNATIONAL TRADE
• Not a lot of imports or exports, integrated with France.
• Part of European union, uses Euro
MARKETING STRATEGY
• We are a company that sells high performance cars.
• We would do well because of the racing industry in Monaco
• Also there are a lot of wealthy people who can afford our expensive
automobiles.
• Commercials, posters, racing endorsements.
MONACO
• Yes this is a target. We will invest in Monaco and try to sell our product.
WORKS
https://www.cia.gov/library/publications/the-world.../geos/mn.htmlCached - Similar