Transcript Environmental Analysis - Volterra-Elia

ENVIRONMENTAL
ANALYSIS
Economic Factor:
-Overall performance of the economy: gross
domestic product, available income
ITALY: GDP $ 2.245 trillion and $ 21.374 of
available income
GERMANY: GDP $ 3.628 trillion and $ 29.570 of
available income
PORTUGAL: GDP $ 247.310 billion and $ 19.150 of
available income
DENMARK: GDP $ 201.739 billion and $ 24.531 of
available income
CZECH REPUBLIC: GDP $ 273.070 billion and $
14.540 of available income
- Monetary value: consumer prices, wholesale
prices, commodity and producer prices
In Europe there is a period of crisis and
companies tend to shift production to foreign
countries where the cost for the delivery of raw
materials and production are lower than in the
design country .
The raw materials must be imported because of a
lack of presence in the territories.
-Public finances: government spending, debt,
subsidies
ITALY: government spending of 865 billion of
euros , debts of 1.988 billion of euros and for
the subsidies a rate of 23%
GERMANY: debts of 2.082 billion of euro and
for the subsidies a rate of 66%
PORTUGAL: debts of 172.000 billion of euro
and for the subsidies a rate of 76%
DENMARK: debts data not available, for the
subsidies a rate of 84%
CZECH REPUBLIC: debts data not available, for
the subsidies a rate of 19%
Global Factors:
Foreign markets that may be intessati to buy this
product are the regions of the world, that are
experiencing rapid industrialization
informationalization under conditions of limited or
partial.
On the other hand, has developed international
markets are well developed countries to present
less of a risk.
New-developed countries:
In Europe we find the turkey.
The factors that led these nations to rapid
industrialization are of both social and economic.
Other factors of development are:
-Increase the civil rights of the citizen.
-Political leaders competent
-Transformation of agriculture with the thrust of
the Secondary Sector
-An economic system based on market economy,
fostering international trade.
-Companies operating in all continents.
Strong capital investment from foreign countries
-Political leadership in their area of influence.
-Decrease in the poverty rate.
Political and juridical factors:
In Europe there is an alternation, according to the
length of mandates, of democratic governments in
which there are no particular conflicts.
All European democracies are characterized by the
welfare state, which provides for the socio-political
stability.
All countries of the EU are democratic forms of
government.
In the economic policy, in consideration of the
present recession, there is a tendency to increase
taxation, resulting in an increase in prices.
The patent is a legal title that gives the holder an
exclusive right of temporary use of the invention
in an area and for a specified period, and allows
you to prevent others from producing, selling or
using the patent without permission.
There are three types of patent: National,
European Community and international level.
Furthermore, all products sold in Europe must
comply with the safety and quality standards (for
example: CE, ISO,TUV,… )
In the case of our company it is advisable to
protect our product from other competitors, at
European level, by patenting it.
Socio-Cultural Factors:
The realization of our Robot Window Cleaner would bring
several benefits in the lives of all days:
- Accommodation: more hospitable
- Consumption habits: decreased use of detergent
and water, thanks to a smart dosage
- Leisure: increased time dedicated to recreation
and relaxation
- Harmonization of family life
- Security: the rate of accidents at work would be
to shorten considerably.
Technological factors:
The elements needed for economic evaluation of an
investment are:
• The return required by the project or the
opportunity cost of capital.
• The economic life of the project, ie the number
of years that are expected to spend between the
initial outlay and the time at which the investment
will make the last of its benefitsavailable.
• The amount of the cash flows generated by the
project in each year of its life economy.
• The amount of the investment.
• The final value.
Robotics provides a good example of modern
production technology. Some are programmed by
typing instructions, but this is susceptible to errors.
In other cases, the robot may learn to copy the
movements carried out by a human operator.
The advantages of using robots are that:
• people can be replaced in jobs where worldly
intelligence is not required
• The robot can be used where the working conditions
are difficult or dangerous (materials can be heavy,
hot or radioactive, or deep underground or under
water)
• while robots are expensive to install
programmes,they are very cheap to run once they
have been installed.
Demographic factors:
The product has been designed for the cleaning
of large buildings with large windows, the search
for these places has identified the most
important capitals of Europe .
The product should be marketed both in the most
industrialized countries and in the developing
ones, mostly in Europe but also in the rest of the
world,
a factor to take into consideration is what could
improve and speed up the cleaning operation
in the most adverse climatic conditions and where
the rate of pollution is higher than in other parts
of Europe .