Transcript oneworld

Overview of the Global Alliance Trends
Cape Town, South Africa
April 2005
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Global Economy Saw
Growth in 2004
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Global economy saw robust expansion in the past year
 Estimate is that global economy grew 5% in 2004 and the forecast for 2005 is for
4.3%
Inflation appears to be a growing concern for some countries
 China takes measures to slow down growth for fear of inflation
 Despite multiple U.S. Fed lending rate increases, inflation still seen as a threat
 Energy cost increases are a continuing concern
 Impacting consumer confidence
Unemployment still remains a concern in many parts of the world
Geo-political environment still a threat to global growth
 Terrorist act or significant military action would negatively impact current positive
trend in growth
 Significant halt in oil production could ultimately increase fuel cost to $80/bl
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Economic Expansion Seen in All Regions
Real GDP Growth and Forecasts
2002
2003
2004F
2005F
World
1.9%
4.5%
5.0%
4.3%
United States
1.9%
3.0%
4.3%
3.5%
Japan
-0.3%
2.5%
4.4%
2.3%
Euro Area
0.8%
0.5%
2.2%
2.2%
Latin America
-0.1%
1.8%
4.6%
3.6%
Emerging Asia
6.4%
7.2%
7.3%
6.5%
Source: IMF (September 2004)
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Global Industry
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Global Airline Industry
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International traffic for 2004 surpassed 2000 levels
 Likely to record a 5% increase for the year
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2004 ended on a more positive note
 Traffic has surpassed levels seen in 2001 but pressure on yields have resulted in
challenging revenue environment
 Asia & Europe show positive results
 U.S. losses continue to absorb industry profitability
 Major swing element is price of fuel now hovering around $55/bl
 China’s increased demand for fuel calls for greater production capacity
 OPEC target price and production policy unclear
 Cold winter in America puts pressure on supplies and prices
 Other significant challenges remain – the unforeseen events
 Geopolitical concerns (instability of various nations and terrorism threats)
 Continuous warnings of an Asian flu at a pandemic level threat
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Global Aviation Outlook
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IATA I worldwide traffic in 2004 increased 15.3%
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Not optimistic on profits for 2005
 Any anticipated earnings to be wiped out by high fuel costs
International traffic forecast to grow 7.2% in 2005 and 6.0% in 2006
 Skies to become more congested
Recovery in Europe and the US will not be as robust as the rest of the world
 Near-breakeven results elevated by the strongly profitable low-cost
carrier segment
 European industry to continue consolidation
 LCCs are moving into Asia-Pacific but increased demand can withstand
the near term capacity growth
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Global Alliances
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Airlines Continue to Focus on
What Alliances can Provide
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Given state of the industry, airlines first priority is their own operations
Alliance can enhance operations through revenue and cost sharing
 Depressed revenue environment forces management to consider all available
sources of revenue
 LCC’s driving down yields with increased capacity and low fares
 Cost savings and enhanced revenues have become the main objective of
alliance members
 Alliances considered to provide cost-saving benefits of a merger without
the risks and regulatory hurdles
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Network expansion opportunities are explored
 The many partnership changes show how partners are thinking
 Alliances aim for growth regions in China, Russia and India
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Management s believe that passenger loyalty toward alliance will help
preserve market share
 Enhanced by alliance expansion
 Remains to be seen as passengers’ loyalty seems to gravitate to lowest fares
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Dependence on Global Alliances Continues As
Membership Seek New Revenue Opportunities
2003 World Share of Scheduled Traffic
Unaligned share
was 28.5% last year
SkyTeam
19.1%
Oneworld
15.4%
21.9%
Star Alliance
43.6%
Unaligned
Increased since last
year due to tremendous
traffic growth in AsiaPacific & Middle East
markets
Alliances battle to gain members in Asia-Pacific and Middle East as
traffic in those regions are growing faster than anyplace else and
almost all carriers are not formally attached to a specific alliance
Source: Airline Business, July 2004
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Today's Major Global Systems Members
… And then there were three
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Alliance Members
Star Alliance
Adria Airways
SAS
Air Canada
Singapore Airlines
Air New Zealand
Spanair
All Nippon
TAP Air Portugal
Asiana
Thai Airways
Austrian Air Group
United Airlines
Blue1
US Airways
bmi british midland
Varig
Croatia
South African
LOT Polish
Air China
Lufthansa
oneworld
SkyTeam
Aer Lingus
American Airlines
British Airways
Cathay Pacific
Finnair
Iberia
LAN Chile
Qantas
AeroMexico
Air France
Alitalia
Continental
CSA Czech
Delta Air Lines
Korean Air Lines
KLM
Northwest
Malev
Aeroflot
China Southern
Air Europa
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Star Alliance
Source: OAG data February 2005
Includes South African Airways
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oneworld Alliance
Source: OAG data February 2005
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SkyTeam Alliance
Source: OAG data, February 2005
Includes prospective members: Aeroflot, Malev, China Southern
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Alliance Update
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SkyTeam Experiences Strong Growth
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SkyTeam boosted to a close second vs. Star Alliance
 The smallest of the 3 alliances in 2002, now it’s competing for top spot
 KLM, Northwest and Continental became members in September
 Make up 43% of 2003 alliance RPKs
 Closest to enlisting a Chinese partner
 China Southern, China’s largest airline, has signed membership
agreement
 Breaking into Russia
 Aeroflot, country’s biggest international and domestic carrier signs MOU
 Malev and Air Europa seeking associate membership
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Members expecting delivery of more than 160 aircraft over next 5 years
 Airlines which have orders and will accept aircraft are AeroMexico, Air
France, Continental, CSA Czech, KLM, Korean Air and Northwest
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SkyTeam is Looking for Group Benefits
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Purchasing power of large group used to negotiate with suppliers at
SkyTeam airports in Latin America
 AeroMexico, Delta, Air France and Alitalia worked together to negotiate
ground handling contracts at five airports resulting in a 40% overall cost
reduction
 Secured more competitive rates for fuel
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SkyTeam has expressed interest in other joint initiatives and has not
ruled out coordinated purchasing
Interline ticketing across all carriers to be implemented by end of 2005
Alliance has developed transatlantic network revenue-sharing program
 Estimates a revenue increase of $100M for first year members
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Star Alliance Remains Largest Alliance
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Star Alliance edges out SkyTeam as largest alliance in 2003
Portugal’s leading airline, TAP Air Portugal, joins alliance
Network grows as Star begins adding regional airlines
 Blue1, Croatia Airlines and Adria Airways
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Future members
 Swiss to join as a result of merger with Lufthansa
 South African Airways to become member in 2005
 Air China membership is also expected in 2005
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Regions targeted for additional alliance growth include China, Middle
East and Eastern Europe
 High growth areas to provide benefits to alliance
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Star Members Capitalize
on Alliance for Cost Savings
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Star Alliance to establish mini-hub at Paris CDG
 Will allow all Star Alliance members to be located in Terminal 1
 Effort designed to offer an alternative to SkyTeam hub at CDG
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Technology cost structure is focus
 Aman Khan appointed VP of Information Technology
 Launched global interline e-ticket product in December
 Roll-out to be completed by August 2005
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Star Alliance increases initiative to create joint commercial ventures
 Decided to move ahead with a complete analysis and comparison of the B787
and the A350 for alliance members
 Several airlines may delay potential orders while waiting for study results
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Formally established a joint company in 2004 to buy jet fuel more cheaply
 Signed 5 year corporate agreement with Chevron USA to improve travel
management and substantially reduce its annual travel bill
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Expanding on current ad-hoc practices of joint purchases at various airports
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Oneworld Expected to Expand as well
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Oneworld looking for partners offering expansion opportunities
 Finds prospective Mexican partner, Mexicana
 Continues to woo Japan Air Lines
 Launches website for its Japanese customers
 Looks for a potential China airline partner
 Will not rule out the addition of a low cost carrier
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Route network grew 5% in 2004
Aggressively targeting French business travel market for growth
 Offering Alliance fares with greater flexibility and schedule options
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Alliance revenues rise by a third in 2004 to $600M
 Amost two-thirds considered incremental revenue-money that would not have
been earned had it not been for oneworld
 The only alliance whose members earned a combined profit in 2004
 Oneworld: $1.5B profit
 Star: $2.2B loss
 SkyTeam: $7B loss
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Oneworld Also Seeking Joint Purchasing
and IT Efficiencies
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Iberia President and Executive Chairman Fernando Conte appointed
to serve as Chairman of oneworld Governing Board
First alliance to complete roll-out of interline electronic ticketing
across entire network
 Could potentially cut costs $60m annually
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Carriers are aligning their “policies and processes” to promote
cooperation and the ability to share best practices
 Develop common specifications for engineering and maintenance
activities
 Reduced costs to be recognized through plans for centralized purchasing
 Joint aircraft purchasing
 Cooperation with spare parts storage
 Partners have saved $300M through joint purchasing during the first
three years of cooperation
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Even Smaller Carriers and LCC’s are Forming
Alliances
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“Starlet Alliance” includes LCC’s owned by Star Alliance Partners
 Centralwings – LOT Polish
 bmibaby - bmi
 Germanwings – Eurowings, 49% owned by Lufthansa
 Agreements include sales and marketing cooperation
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Germania Express (Gexx) and Deutche BA plan to merge
 Will create the 3rd largest airline carrier in Germany
 Specifics of the deal are not available
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Air Wales marketing agreement allows it to operate flights under
bmibaby’s code
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There are Two Significant Cargo Alliances
Sky Team Cargo Alliance
AeroMexico
Air France
Alitalia
CSA
Delta Air Logistics
Korean Air
WOW
Lufthansa
Japan Airlines
Singapore Airlines
SAS
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Cargo Carriers Look for Benefits in
Alliances
SkyTeam Cargo offers the largest global cargo network
 Carried 21.1B freight ton kilometers throughout the world in 2003
 Efficiencies offered by the alliance include
• Efficient regional trucking network in U.S., Europe, and Asia
• 72% of freight through common SkyTeam cities are processed through
integrated warehouse operations or by common ground handlers
 Enhances the convenience, reliability and benefits for customers
 WOW provides service by the largest airfreight carriers
 Carried 19.3B freight ton kilometers in 2003
 Alliances would benefit from a “storefront” concept vs. current situation
 Right now customers must deal with individual carriers for service
 SkyTeam Cargo currently working toward this strategy
 Debate on need to join into an alliance relationships
 Currently the alliances have not impacted market share positively
• No real perceived benefits
 American Airlines places no value on them as it can form side relationships
with alliance members as well as other airlines
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Alliances’ Key Focus
Will Be Cost Management
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Airlines will continue to rely on alliances
 Airlines will continue to seek alignment with strong partners while
concentrating on regional coverage – emphasis on Asia and the Middle East
 Focus on cost containment and revenue enhancement
 Alliance activity picking up strength as carriers strive to provide regional
diversity and seek cost efficiencies
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Continued effort to encourage unaligned carriers to join, particularly in Asia
 SkyTeam opting for a second tier membership to maintain the current
information management structure
 Star incorporating regional airline partners
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Financial instability may continue to result in realignments/defections/mergers
Alliance oversight structures becoming somewhat becoming formalized but
no real effort being seen in that direction
 Structure is needed to oversee revenue enhancement and cost containment
efficiencies
 Managements still unwilling to concede decision-making
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Global Alliance Concerns
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Airline managements beginning to focus more on what alliances can
provide:
 Revenue enhancement
 Cost efficiencies
 Network expansion
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More aggressive pursuit of non-aligned members, particularly in Asia and
Middle East
Organizational structures mostly in place
 Will facilitate implementation of various programs
 First step towards centralization – another word for consolidation?
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Industry stabilization will require:
 Stabilized fuel costs
 Decreased capacity to counter continuing yield decline
 Consolidation
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Alliances going forward will be focusing on achieving some form of consolidation
 Regulatory limits
 Financial constraints
 Labor laws
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We need to focus on how these changes will affect all our pilot groups
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Questions
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