Transcript (N-02) GSO South Korea - Eg Park

KOREA MARKET OVERVIEW
PRESENTED BY
GSO - KOREA
JANUARY 2015
CONTENTS
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Team Introduction
Korea Market Overview.
On untapped potential from Korea
Requirement from Sales office/retails
• Travellers requirement from Hotels.
• Supports from Hotel
GSO – Korea: Discover The World KOREA
About Discover Korea & Our Strength
• 32 years of global travel sales & marketing expertise. – Discover Korea since 2010.
• An energy and passion to deliver inspiring work
• Strong retail and corporate trade network with key decision makers of the industry, including
travel agents, tour operators and airlines.
• Expertise in Activities : Regular sales blitzes, travel trade seminars, value added promotions,
participation in trade and consumer trade shows, telemarketing, trade press exposure including
articles, press releases and direct mail campaigns using e-newsletters, flyers and promotional
materials.
Team Introduction
SS Paik, Director
S.S. Paik is director of Discover’s
office in Seoul, Korea.
He is also a present of Sharp
Aviation K and having served
since 1982.
EG Park, General Manager
PR, Sales & Marketing Manager
at Discover since 2010.
Experience
 Caesars Entertainment(2010~)
 Steigenberger Hotel Group(2011~)
 Expedia TAAP
Hyatt Corporation(2010~2012)
Office Address:
# 1002 Seoul Center Bldg., 91-1,
Sogong-dong, Jung-gu Seoul,
100-070 Korea
Location within walking distance
of key agents and airline partners
5
KOREA Market Overview
KOREA Market Overview - Environment
Market Population(2014) : 50M
Seoul
Outbound Market size (2014) : 14.8M
Ranks 15th in the world by nominal GDP
2014 GDP growth rate : 3.7%
Busan
Private consumption growth : 3.7%
No of IATA Agency : over
700
Int’l Airport : 8
Domestic Airport : 7
KOREA Market Overview – SNS Trend
• Over 90% of households having internet access on a broadband basis.
• The rate of smart phone penetration for Koreans in 2014 is estimated to be 81%
• 66% of Korean leisure travelers generally booking trips online including smart phone.
• 80% of Korean leisure travelers use SNS during their travel.
• Kakao Talk (152M worldwide as of August 2014)
No. 1 mobile messenger service
• Kakao Story
Sub application of Kakao Talk, providing similar service to Facebook
8
KOREA Market Overview – Outbound
Korean Outbound travel to Singapore
59,745
40,994
Feb
2012
56,503
51,930
Jan
2013 Top 10 destinations for Korean
Mar
41,926
36,215
Apr
May
46,627
37,518
Jun
Jul
Aug
Sep
Oct
Country
35,262
31,364
29,449
24,739
25,881
YOY
1
China
3,969,000
26.7%
-2.5%
2014
2
Japan
2,456,165
16.5%
20.2%
3
Thailand
1,359,924
9.2%
8.7%
4
USA
1,308,957
8.8%
12.5%
5
Philippines
1,165,789
7.9%
13.1%
6
Hong Kong
1,083,543
7.3%
0.5%
7
Vietnam
748,727
5.0%
6.8%
8
Macau
474,269
3.2%
6.6%
9
Singapore
471,767
3.2%
6.0%
10
Cambodia
435,009
3.0%
5.7%
Nov
Dec
2012
35,443
Share
2013
Korean Outbound travel to Malaysia
42,207
Visitors
2013
Top 10
13,474,150
90.8%
6.4%
2014
All out bounds
14,846,485
100%
8.1%
(Excluding European countries)
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
KOREA Market Overview – Travel to Singapore
(Source : Singapore tourism board)
Visitor Arrivals to Singapore, January to June 2014
Korean visitor arrival growth
had risen on the back of the
additional travel route by Scoot
between Seoul and Singapore
10
KOREA Market Overview – Travelers to Singapore (2013)
(Source : Singapore tourism board)
Length of Stay(Days)
Gender
Age Group
KOREA Market Overview – Air Tickets to Singapore (2013)
Rank
Travel Agency
Remark
Rank
Travel Agency
Remark
1
HANA TOUR
Wholesaler
16
VERY GOOD TOUR
2
INTERPARK
OTA
17
GLOBAL PASSAGE
CWT
3
MODE TOUR
Wholesaler
18
NAEIL TOUR
FIT
4
ONLINE
OTA
19
WEB TOUR
OTA
5
TOP TRAVEL
20
LOTTE JTB
6
REDCAP
21
TONGSUNG SAMWOO
7
SUNLAND
22
TOUR BAKSA
8
TIDE SQUARE
23
LOTTE TOUR
9
YELLO BALLOON
24
LOTTE CARD
10
SM C&C
HRG
25
JAU TOUR
11
SEJOONG
Corporate ㅣSamsung
26
HYUNDAI DREAM
12
TOUR 2000
27
SMILE GLOBAL
BCD
13
CLUB ROTHEM
OTA
28
M& SERVICE
Corporate ㅣSK
14
HANJIN TRAVEL
Wholesaler
29
MYUNGSAN
15
V.I.P TRAVEL
30
KB KOOKMIN
IATA : approx. 700
Corporate ㅣLG
Non IATA : approx. 7,000
12
FIT
AMEX
On untapped potential from Korea
On untapped potential from Korea
 FIT is growing rapidly – JV promotion with OTAs
 Family Group – Offer special benefit (ex. child free)
Competitive with Thailand and Vietnam
( Nha Traing is being competitive as a new developed destination)
Approach MICE with Special Benefit offer
Offering special benefit for group organizer & travel agent to motivate /reward
Travellers requirement from Hotels.
Travelers requirement from hotels
 Korean expect/prefer various breakfast buffet items including Asian cuisine
 FIT : Guarantee connecting room(or next room) in case of multiple rooms booked
 MICE: Reply with Quotation & Availability within 24 hours.
 Corporate : Early-check/Late check-out with surcharge
 Airport Pick up/Drop off Service
 Information in Korean Language
Support from Hotels
 Guest Feedback(in Korean) to analyze
 Support 1 night complementary stay with site inspection for qualified travel agents
 Provide information for E-newsletter to trade