Transcript Zyprexa documents ppt 8.

Zyprexa documents ppt 9.
This powerpoint has a selection of pages
from documents mainly to do with “Global
Values Committee” Aug 2002 including
generating data to support “values
messages”.
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Strategic intent
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Using segmentation of physicians/customers for indications/widening market
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Realise Zyprexa brand promise
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Protect brand re ADE’s
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Protect brand re other pharmacos’ brands
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Pursue unrestricted access
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Opportunities for brand expansion
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Research strategy aligned with brand strategy
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
review research including data mining opportunities
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Value message elements
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Literature to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Studies to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Studies to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Literature to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Studies to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Literature to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Studies to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Values message elements
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Literature to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Studies to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Dealing with lack of literature for a values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Values message elements
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Literature to support a values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Studies to support values message
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Initiatives to build evidence to fill gaps
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
The VA study was independent and gave problematic results for Olz
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Data mining
ZY200227498 Global value committee rv of Zyprexa
Aug 2002
Data Mining