Transcript Ulf_Pegrsson_EICTA

6th International Conference
Information Society 2004
Lithuanian Potential in the World of
Knowledge Economy
The European ICT Industry – an Engine
of Growth and Productivity in Europe
Ulf Pehrsson, Vice President Ericsson
Member of EICTA Executive Board
What is EICTA?
ICT in the European Union
Priority issues for EICTA
Ericsson, globally & in Lithuania
EICTA
The Voice of the European Digital
Technology Industry
Founded 1999
ICT + Consumer Electronics
Represents 48 multinational companies
and 32 national associations from
24 European countries
> 10,000 companies
>2 million employees
> EUR 200 billion revenues
EICTA
Policy Groups (4)
Trade Policy Group
Technical & Regulatory Policy Group
Digital Economy Policy Group
Environmental Policy Group
European ICT
(2003)
represents 3.1% of GDP
employs 7 % of business workforce
grows by 12 % in 2004
ICT critical to achieve the Lisbon
objective
“Europe should by 2010 be the world’s
most competitive knowledge-based
economy”
(Lisbon European Council 2000)
Important elements of the
Lisbon agenda
1. Increase R&D (3% of GDP)
2. Strengthen IPR protection
3. An effective internal market
4. Meet eEurope objectives
EICTA
Priority issues to strengthen growth and
productivity in Europe
Innovation Policy – the CII Directive
eEurope
Digital Rights Management
Digital Switchover
Environment Policy
Innovation Policy –
CII Directive Proposal
• Commission proposal for a CII Directive
February 2002
• Aims:
– Harmonise CII law in EU
– Maintain status quo in Europe, based on
existing EPO practice
– Stop drift towards US practice of allowing
business methods and non-technical
software
CII - Legislative Process
– “Co-Decision” Process
– Needs agreement of
• European Council, AND
• European Parliament
– Council (25 Member States) “Political Agreement” ,
May 2004
• Largely meets original aims of codifying status
quo
• Business methods & pure software are excluded
• Supported by EICTA
BUT…..
CII -European Parliament
Position
First reading: September 2003
• Dramatically changes aims and character of the
directive
Most damaging effects:
– Wipes out patent protection for all softwareenabled innovation
• Applies in all technology/product sectors
• Excludes information handling and data
processing, software and hardware, i.e. all
digital technology
– Renders existing patents unenforceable
– Undermines existing licences & cross-licences
EICTA Principles for CII
Directive
• Maintain strong EU innovation environment
for all industries, including SMEs
• Confirm status quo
• Should not hinder patent enforcement
• Meet WTO/TRIPS obligations
• Maintain current balance on interoperability
• Permit Open Source Software to continue to
grow
• New Website soon: Patents4innovation.org
eEurope 2010
(to be presented early 2005)
Possible elements:
National broadband strategies for new MS
Public services on-line
eGovernment
eHealth
eLearning
eSignatures
Mobile Payments
Best practices for SMEs
Digital Rights Management
Levies/DRMs current EU situation
• Not all 25 Member States have implemented the Copyright Directive
• Cyprus, Ireland, Luxembourg, Malta and the UK have chosen to
continues without a copyright levies system
• Different levies systems in other 20 Member States re. devices &
tariffs
• Member States that have implemented the Directive are not taking
into account DRM when assessing levies
• No criteria developed for assessment of the relation levies – DRM
In the meantime…
• DRM-based business models and product offerings are evolving in
response to consumer demand and willingness to use content legally
The extension of levies risks giving users an unintended feeling of
justification for piracy – levies are not a cover charge for unbridled
piracy!
A growing burden for Europe
Forecast Of Levies
(Including claimed but disputed levies), m€
2002
2004
309.39
774.93
542.04
1059.19
860.92
2006
1465.87
C urrent Levies
C urrent Plus C laimed But Disputed Levies
Total Collections on Media and Equipment including claimed but disputed levies, per country, in m€
•500% increase in 2006 on the total amount of levies collected in 2002 in France, Germany,
Italy, the Netherlands & Spain to €1.5 billion compared to €309.39m in 2002.
•See EICTA’s www.europe4DRM.com for a link to the Rightscom study
Defining DRM
“DRM is a system of IT components and services along with corresponding law,
policies and business models which strive to distribute and control intellectual
property and its rights. Product authenticity, user charges, terms-of-use and
expiration of rights are typical concerns of DRM.”
*Source: American National Institute of Standards and Technology
How DRM works:
Content is published in protected form whether packaged or online
• Consumers access and consume the content according to their preferences
• Examples: stream, download, rent, burn to keep, transfer to portable device
• Consumers pay different prices depending on their chosen
mode of consumption
• Right holders receive full remuneration at point-of-sale
Transition from
copyright
levies to DRM
• Copyright Levies
• DRM
•
A rough justice approach
•
A protected environment
•
The consumer pays, even if he
does not make private copies
•
The consumer only pays when
downloading or purchasing the
content
•
The levy is on the media or the
device, not the actual work
•
The payment is for the work
and its allowed use
New Business Opportunities in Broadcasting
• New Terminal Categories
or new features in existing
products
• Re-use of existing content
via new distribution
channels
• New service types
• Interactivity - Return
channels via telecom
solutions
Example: Mobile Phone TV
”mass distribution of media content to mobile users”
Content
Content
Infrastructure
Content
Aggregation
Service
Provider
Broadcast
Network
Operator
Telecom Network
Consumer
Drive European Innovation in Broadcast
Benefits:
• Consumers: new, attractive services
• Media & broadcasters: re-use of popular content via new
distribution platform
• Broadcast network operators: additional core business
opportunity
• Mobile operators: provision of interactive services and
potential new roles in digital broadcast business
• Equipment vendors: new products and features
ICT and the Environment
ICT industry contributes to
sustainable development
● Enabler in reducing the environmental
impact of manufacturing and service
sectors
● Improving the quality of life of
consumers
● Reducing the environmental footprint
of society as a whole
Hot issues in 2004/2005
• EuP = draft directive on establishing a framework
for the setting of Eco-design requirements for EnergyUsing Products
*REACH = Registration, Evaluation and
Authorisation of Chemical Substances
• WEEE and RoHS implementation
’
Ericsson -A truly global
company
• Presence in more than 140 countries
• International operations for more than
120 years
• 50,000 employees
• R&D centers worldwide
• Clear leader in mobile infrastructure
• Net sales 2003: BUSD 14.8
Expected commercial WCDMA launches
Bahrain
MTC
Vodafone
Hutchison
France
Telecom
Mapped with Ericsson published
agreements (black frame) – part
of core and/or UTRAN
Deutche
Telekom
MMO2
Manx
KPN
Base
UAE
Etisalat
CosmOTE
One
Mobilkom
As of
Oct 2004
Telefonica
Tele.ring
OTHER
TMN
Telestet
Mobitel
Slovenia
2001 2002
2003
AWS
TIM
Jan 2004
Malaysia
Czech
Polkomtel
Cellcom
Tele2
Telia
Elisa
Telstra
Taiwan
Optimus
H1 2004
Jun 2004
H2 2004
Sources: Press releases plus Ericsson internal (due to layout issues not all releases are included)
2005
China