Transcript ภาพนิ่ง 1
Introduction to social sciences
Section 1 : A. Jaruwan Chontanawat
Acknowledgement : A. Pom
Economic
forces in
daily life
Economics (3rd Edition); John Sloman
Economics (16nd Edition); Paul Samuelson &
William Nordhaus
Section I
I. Basic concepts
- Introduction
- The three problems economics
organization
- Society’s technological possibilities
II. Supply, Demand and Market
III.Macroeconomic problems
I. Basic concept
“Why study Economics?”
Make more money?
Choosing your life’s occupation?
Understanding the role of the
government and challenges of global
market place?
Improving environment ?
Inequality in the distribution of income ?
What is Economics? (1)
Studies how the prices of labor, capital and land are
set to allocate resources.
Explore the behaviour of the financial market.
Examine the distribution of income.
Look at the impact of government spending, taxes
on growth.
Studies the swing in unemployment and production
that make up the business cycle.
Examine the patterns of trade among nations.
Look at growth of LDCs and propose way to
encourage the efficiency use of resources.
What is Economics? (2)
Economics is the study of how societies use
scarce resources to produce valuable
commodities and distribute them among different
people (Samuelson and Nordhaus,1998).
‘Scarcity & Efficiency’ : twin themes of
economics.
Goods are limited, while wants are unlimited.
So choices need to be made.
Choices : Three problems of
Economic Organisation
What?
How?
What goods and services are going to be produced and in
what quantities?
How are things going to be produced, what technique will be applied?
For whom?
For whom are things going to be produced, Who will be the final user?
The circle flow of goods and incomes
Goods and services
Expenditure
Household
Firms
Wages, rent, Dividends, etc.
Land ,labour, capital goods
Solutions: Market, Command,
Mixed Economies
A market economy (A laissez-faire)
Command economy
Use ‘price mechanism’ (Invisible hand)
Use ‘central planning’
Mixed economy
Use mixed element of market and command
What do economists study? (1)
The production of goods and
services. (Supply side)
How much the economy produces
in total.
What particular combination of
goods and services.
How much each firm produces.
What techniques of production
they use.
How many people they employ.
What do economists study? (2)
The consumption of goods
and services. (Demand side)
How much the whole population
spends.
What pattern of consumption is in
the economy.
How much people buy of particular
items.
What particular individuals buy.
How people’s consumption is
affected by prices, advertising,
fashion, and other factors.
Microeconomics VS
Macroeconomics
Microeconomics is concerned with the behavior
of individual entities eg. markets, firms,
households. It is concerned with the demand
and supply of particular goods, services and
resources.
Macroeconomics is concerned with the overall
performances of the economy. It is thus
concerned with aggregate demand and
aggregate supply.
Society’s Technological
Possibilities
Input and Output
The production-possibility frontier
Opportunity cost
Factors of Production (Input)
Input = commodities and services that are use
produce goods and services.
Labor (human resources)
Land and raw materials (natural resources)
Capital (manufacturing resources)
Entrepreneurship
Output
Output are various useful goods or services
that results from the production process.
Production possibility Frontier
Scared resource and technology
A curve showing all the possible combination of two goods
within a specified time period with all resources fully an
efficiently employed.
Production possibility curve:
‘trade off ’
Gun
Butter
0
1
2
3
4
5
15
14
12
9
5
0
Guns (thou. Bt)
15
14
1
5
Butter (mil. Bt)
Example
Assume that you have
500 baht
T-Shirt 200 baht
CD 100 baht
2 Shirts 1 CD
1 Shirt 3 CDs
0 Shirt 5 CDs
Opportunity cost
Given scarcity, choosing one thing means give up
something else.
Choice involves sacrifice. The more food you choose
to buy, the less money you will have to spend on
other goods.
The production or consumption of one thing
involves the sacrifice of alternatives.
The opportunity cost of a decision is the value of the
good and service forgone.
Example
Assume that you only have capital to invest in 1 project
Invest in Project A
Possibility to gain 1 million baht
Invest in Project B
Possibility to gain 1.5 million baht
II. Demand and Supply VS Market (1)
Demand involves consumption : consumers want to
maximise ‘utility’
Supply involves production : producers want to
maximise ‘profit’
Demand and Supply VS Market (2)
Demand
= Wants (Unlimited)
Supply
= Resources (Limited)
Demand Side
Morning Activities
Afternoon
Breakfast
Transportation costs
Buy newspaper
Lunch
Go shopping
Karaoke
Evening
Dinner
Buy Stuffs
Movie Tickets
Demand :
The relationship between price and demand
Law of demand
Price of A = Demand of A
Demand
The demand curve
Demand Determinant
Price of goods
Taste
Income
Price of related goods (substituted,
complimentary)
Seasonal goods
Price expectation
Shifts in the Demand Curve
Indirect factors
Personal income or
Taste
Related goods
Normal goods
Inferior goods
Substitution goods
Complementary goods
Price expectation
Demand
The demand curve
Personal income
Supply
Relationship
between price and
quantity Supply
Price Supply
Price Supply
Producer wants to maximise
“Profit”
Supply
The supply curve
Supply Determinant
Its own price
Technology
Price of production factors
Number of producer in the market
Government policy
Other determinants (war, disaster, etc.)
Shifts in the Supply Curve
Indirect factors
Taste
Technology
Price of production factors
Number of producer in the market
Government policy
Other determinants (war, disaster, etc.)
Price Determination-Market Equilibrium
Market Equilibrium
Demand = Supply
Price Equilibrium
Price at Demand = Supply
Price Mechanism
P
A
P1
Pe
P2
0
C
E
S
B
Excess Supply
F
Excess Demand
D
Qc Qa Qe Qb Qf
Q
Terminology and Type of
“Market” in economics refer to “Activities” of
transferring of products and services (including
production factor).
Type of Market (1)
By Geographic
By Product Category
Local Market
Domestic Market
Foreign Market and World Market
Final Product Market (output)
Production Factor Market (input)
By Type of Transferring
Central Market
Retail and Wholesale Market
Type of Market (2)
Other Types of Market (Financial Market)
Money Market (less than 12 months)
Capital Market (more than 12 months)
Foreign Exchange Market
Future Market
Structure of Market
Perfectly Competitive Market
Pure Monopoly
Oligopoly
Monopolistic Competition
Perfectly Competitive Market
Large number of consumers
and producers
Free entry
Homogeneous product
Price taker
Pure Monopoly
One producer
Patent, operated by government
No substitution product
Price are depended on producer, sometime
controlled by government
Oligopoly
Small number of producer, most of them
have high market share
Product contain high and unique expertise
Price depended on the industry
Monopolistic Competition
In between monopoly and perfectly competitive level
Heterogeneous product, differentiate quality, feature,
or services
Price depend upon the ability to create differentiation
Macroeconomic Problems
Inflation
Deflation
Balance of payments deficits
Unemployment
Inflation
‘Inflation’ = Rise in the level of prices throughout the economy
Inflation
Level 1 : Mild inflation
Market price increase less than 5% per year
(good for economy)
More investment -> rate of employment increases
Level 2 : Moderate inflation
Market price increase 5-20% per year
(economy going down)
More consumer expenditure-same income
Level 3 : Hyper inflation
Market price increase more than 20% per year
(economic crisis)
National currency lose its value; in period of war
Causes of Inflation
Cost Push
Employee strikes for higher wage
Producers reduce their production to increase market price
Costs of production factor raise (fuel price)
Demand Pull
When Demand > Supply
Product shortage
War
Natural disaster
Increasing of Global demand
Result to personal income (1)
Income from fixed salary - Lose advantage
Expense increase-Fixed income or increase less than
inflation rate
Government officer
Pensioner
Company officer
Income from profit - Gain advantage
Can mark up the increasing costs in price of goods
Merchant
Business owner
Result to personal income (2)
Advantage : Debtor
Disadvantage : Creditor
Borrow today 100 baht, return 1 year later (inflation 5%)
100 baht value have been reduced to 95 baht overtime (1 year)
Disadvantage : Cash holder, bond holder, or bank account
holder (when interest rate < inflation rate)
Advantage : Property owner, or other assets that have
uncertain value
Results of Inflation
Employment
Employee received higher income from overtime working.
Expenses
Full resources usage capability leaded to shortage of
production factors.
Result in higher prices
If cannot control, it will create bubble economic
situation.
Results of Inflation
Deflation
Situation when the prices of goods or services are
reducing continuously caused by
Aggregate
demand
<
Aggregate
supply
What happens ?
Low spending -> production cut ->price cut -> income cut
-> (job cut) unemployment
Business goes in debt -> Bank has more uncollectable debt
(non-performing loan) -> more strict to release new loan ->
increase interest -> less investment - > recession
Causes of Deflation (1)
People don’t save their money in economic system
Invest in property
Producer stock their product
Government policy-Eg. High taxes
Money is taken out of the market
Causes of Deflation (2)
Central bank policy
Increase money reservation
Inadequate release of bank note
Restricted control on personal loan
Financial institutions retard releasing their loans
Lack of money circulation in the economy
Balance of payments are continuously deficits
Money have been moved out of the economic system
Balance of payments deficits
Trade Balance
The monetary value of exports minus (-) imports over a certain
period of time.
Current Account
The trade balance + other financial activities from other
countries; net factor income (such as interest and dividends), and
net transfer payments (such as foreign aid).
Recession
Created from Economic shocks; economic
system lose its balance
Period of war
Revolution
Low level of money flow in economy
Unemployment
Population in working age but out of job/
non income earning
Types of Unemployment
Cyclical:
Frictional:
Demand for job exceed supply
A period of changing job
Structural:
Qualification for job is changed due to the changing
of industry circumstances
Types of Unemployment
Technological:
Classical:
When business can’t afford high wages
Marxian:
Labor are replaced by new technology or machinery
Lay out to keep company running
Seasonal:
Ended season of some job ex. agriculture or farming
Results of Unemployment
Increase of ...
Poverty
Crime
Politic instability
Stress and health
Economic problem