ภาพนิ่ง 1

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Transcript ภาพนิ่ง 1

Introduction to social sciences
Section 1 : A. Jaruwan Chontanawat
Acknowledgement : A. Pom
Economic
forces in
daily life
Economics (3rd Edition); John Sloman
Economics (16nd Edition); Paul Samuelson &
William Nordhaus
Section I
I. Basic concepts
- Introduction
- The three problems economics
organization
- Society’s technological possibilities
II. Supply, Demand and Market
III.Macroeconomic problems
I. Basic concept
“Why study Economics?”
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Make more money?
Choosing your life’s occupation?
Understanding the role of the
government and challenges of global
market place?
Improving environment ?
Inequality in the distribution of income ?
What is Economics? (1)
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Studies how the prices of labor, capital and land are
set to allocate resources.
Explore the behaviour of the financial market.
Examine the distribution of income.
Look at the impact of government spending, taxes
on growth.
Studies the swing in unemployment and production
that make up the business cycle.
Examine the patterns of trade among nations.
Look at growth of LDCs and propose way to
encourage the efficiency use of resources.
What is Economics? (2)
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Economics is the study of how societies use
scarce resources to produce valuable
commodities and distribute them among different
people (Samuelson and Nordhaus,1998).
‘Scarcity & Efficiency’ : twin themes of
economics.
Goods are limited, while wants are unlimited.
So choices need to be made.
Choices : Three problems of
Economic Organisation
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What?
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How?
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What goods and services are going to be produced and in
what quantities?
How are things going to be produced, what technique will be applied?
For whom?
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For whom are things going to be produced, Who will be the final user?
The circle flow of goods and incomes
Goods and services
Expenditure
Household
Firms
Wages, rent, Dividends, etc.
Land ,labour, capital goods
Solutions: Market, Command,
Mixed Economies
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A market economy (A laissez-faire)
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Command economy
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Use ‘price mechanism’ (Invisible hand)
Use ‘central planning’
Mixed economy
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Use mixed element of market and command
What do economists study? (1)
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The production of goods and
services. (Supply side)
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How much the economy produces
in total.
What particular combination of
goods and services.
How much each firm produces.
What techniques of production
they use.
How many people they employ.
What do economists study? (2)
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The consumption of goods
and services. (Demand side)
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How much the whole population
spends.
What pattern of consumption is in
the economy.
How much people buy of particular
items.
What particular individuals buy.
How people’s consumption is
affected by prices, advertising,
fashion, and other factors.
Microeconomics VS
Macroeconomics
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Microeconomics is concerned with the behavior
of individual entities eg. markets, firms,
households. It is concerned with the demand
and supply of particular goods, services and
resources.
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Macroeconomics is concerned with the overall
performances of the economy. It is thus
concerned with aggregate demand and
aggregate supply.
Society’s Technological
Possibilities
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Input and Output
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The production-possibility frontier
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Opportunity cost
Factors of Production (Input)
Input = commodities and services that are use
produce goods and services.
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Labor (human resources)
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Land and raw materials (natural resources)
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Capital (manufacturing resources)
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Entrepreneurship
Output
Output are various useful goods or services
that results from the production process.
Production possibility Frontier
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Scared resource and technology
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A curve showing all the possible combination of two goods
within a specified time period with all resources fully an
efficiently employed.
Production possibility curve:
‘trade off ’
Gun
Butter
0
1
2
3
4
5
15
14
12
9
5
0
Guns (thou. Bt)
15
14
1
5
Butter (mil. Bt)
Example
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Assume that you have
500 baht
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T-Shirt 200 baht
CD 100 baht
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2 Shirts 1 CD
1 Shirt 3 CDs
0 Shirt 5 CDs
Opportunity cost
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Given scarcity, choosing one thing means give up
something else.
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Choice involves sacrifice. The more food you choose
to buy, the less money you will have to spend on
other goods.
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The production or consumption of one thing
involves the sacrifice of alternatives.
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The opportunity cost of a decision is the value of the
good and service forgone.
Example
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Assume that you only have capital to invest in 1 project
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Invest in Project A
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Possibility to gain 1 million baht
Invest in Project B
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Possibility to gain 1.5 million baht
II. Demand and Supply VS Market (1)
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Demand involves consumption : consumers want to
maximise ‘utility’
Supply involves production : producers want to
maximise ‘profit’
Demand and Supply VS Market (2)
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Demand
= Wants (Unlimited)
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Supply
= Resources (Limited)
Demand Side
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Morning Activities
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Afternoon
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Breakfast
Transportation costs
Buy newspaper
Lunch
Go shopping
Karaoke
Evening
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Dinner
Buy Stuffs
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Movie Tickets
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Demand :
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The relationship between price and demand
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Law of demand
Price of A  = Demand of A

Demand
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The demand curve
Demand Determinant
Price of goods
 Taste
 Income
 Price of related goods (substituted,
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complimentary)
Seasonal goods
 Price expectation
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Shifts in the Demand Curve
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Indirect factors
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Personal income  or 
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Taste
Related goods
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Normal goods
Inferior goods
Substitution goods
Complementary goods
Price expectation
Demand
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The demand curve
Personal income 
Supply
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Relationship
between price and
quantity Supply
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Price  Supply 
Price  Supply 
Producer wants to maximise
“Profit”
Supply
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The supply curve
Supply Determinant
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Its own price
Technology
Price of production factors
Number of producer in the market
Government policy
Other determinants (war, disaster, etc.)
Shifts in the Supply Curve
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Indirect factors
Taste
 Technology
 Price of production factors
 Number of producer in the market
 Government policy
 Other determinants (war, disaster, etc.)
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Price Determination-Market Equilibrium
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Market Equilibrium
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Demand = Supply
Price Equilibrium
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Price at Demand = Supply
Price Mechanism
P
A
P1
Pe
P2
0
C
E
S
B
Excess Supply
F
Excess Demand
D
Qc Qa Qe Qb Qf
Q
Terminology and Type of
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“Market” in economics refer to “Activities” of
transferring of products and services (including
production factor).
Type of Market (1)
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By Geographic
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By Product Category
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Local Market
Domestic Market
Foreign Market and World Market
Final Product Market (output)
Production Factor Market (input)
By Type of Transferring
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Central Market
Retail and Wholesale Market
Type of Market (2)
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Other Types of Market (Financial Market)
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Money Market (less than 12 months)
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Capital Market (more than 12 months)
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Foreign Exchange Market
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Future Market
Structure of Market
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Perfectly Competitive Market
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Pure Monopoly
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Oligopoly
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Monopolistic Competition
Perfectly Competitive Market
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Large number of consumers
and producers
Free entry
Homogeneous product
Price taker
Pure Monopoly
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One producer
Patent, operated by government
No substitution product
Price are depended on producer, sometime
controlled by government
Oligopoly
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Small number of producer, most of them
have high market share
Product contain high and unique expertise
Price depended on the industry
Monopolistic Competition
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In between monopoly and perfectly competitive level
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Heterogeneous product, differentiate quality, feature,
or services
Price depend upon the ability to create differentiation
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Macroeconomic Problems
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Inflation
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Deflation
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Balance of payments deficits
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Unemployment
Inflation
‘Inflation’ = Rise in the level of prices throughout the economy
Inflation
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Level 1 : Mild inflation
Market price increase less than 5% per year
(good for economy)
More investment -> rate of employment increases
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Level 2 : Moderate inflation
Market price increase 5-20% per year
(economy going down)
More consumer expenditure-same income
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Level 3 : Hyper inflation
Market price increase more than 20% per year
(economic crisis)
National currency lose its value; in period of war
Causes of Inflation
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Cost Push
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Employee strikes for higher wage
Producers reduce their production to increase market price
Costs of production factor raise (fuel price)
Demand Pull
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When Demand > Supply
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Product shortage
War
Natural disaster
Increasing of Global demand
Result to personal income (1)
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Income from fixed salary - Lose advantage
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Expense increase-Fixed income or increase less than
inflation rate
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Government officer
Pensioner
Company officer
Income from profit - Gain advantage
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Can mark up the increasing costs in price of goods
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Merchant
Business owner
Result to personal income (2)
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Advantage : Debtor
Disadvantage : Creditor
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Borrow today 100 baht, return 1 year later (inflation 5%)
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100 baht value have been reduced to 95 baht overtime (1 year)
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Disadvantage : Cash holder, bond holder, or bank account
holder (when interest rate < inflation rate)
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Advantage : Property owner, or other assets that have
uncertain value
Results of Inflation
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Employment
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Employee received higher income from overtime working.
Expenses
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Full resources usage capability leaded to shortage of
production factors.
Result in higher prices
If cannot control, it will create bubble economic
situation.
Results of Inflation
Deflation
Situation when the prices of goods or services are
reducing continuously caused by
Aggregate
demand
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<
Aggregate
supply
What happens ?
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Low spending -> production cut ->price cut -> income cut
-> (job cut) unemployment
Business goes in debt -> Bank has more uncollectable debt
(non-performing loan) -> more strict to release new loan ->
increase interest -> less investment - > recession
Causes of Deflation (1)
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People don’t save their money in economic system
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Invest in property
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Producer stock their product
Government policy-Eg. High taxes
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Money is taken out of the market
Causes of Deflation (2)
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Central bank policy
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Increase money reservation
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Inadequate release of bank note
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Restricted control on personal loan
Financial institutions retard releasing their loans
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Lack of money circulation in the economy
Balance of payments are continuously deficits
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Money have been moved out of the economic system
Balance of payments deficits
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Trade Balance
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The monetary value of exports minus (-) imports over a certain
period of time.
Current Account
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The trade balance + other financial activities from other
countries; net factor income (such as interest and dividends), and
net transfer payments (such as foreign aid).
Recession
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Created from Economic shocks; economic
system lose its balance
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Period of war
Revolution
Low level of money flow in economy
Unemployment
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Population in working age but out of job/
non income earning
Types of Unemployment
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Cyclical:
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Frictional:
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Demand for job exceed supply
A period of changing job
Structural:
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Qualification for job is changed due to the changing
of industry circumstances
Types of Unemployment
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Technological:
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Classical:
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When business can’t afford high wages
Marxian:
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Labor are replaced by new technology or machinery
Lay out to keep company running
Seasonal:
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Ended season of some job ex. agriculture or farming
Results of Unemployment
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Increase of ...
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Poverty
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Crime
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Politic instability
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Stress and health
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Economic problem