Transcript LO#3
LO#3
Learning Objective # 3
Explain how you can evaluate
stock investments.
LO#3
Stock Valuation
Important to understand different approaches used
by experts to analyze stocks
Fundamental Analysis
Technical Analysis
A way to value stocks by looking at micro and macro
factors that might influence the economic value of stocks
The idea that changes in investor sentiment are responsible
for changes in trends, and that the value of a stock can be
predicted by extrapolating price from historical patterns
Efficient Market Hypothesis
States that future prices cannot be predicted from past
trends and patterns
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Classification of Stock Investments
Blue chip stock
Income stock
Safe investment in strong and respected companies
Attracts conservative investors
ex. Bell Canada, Royal Bank
Pays higher than average dividends, ex. utility stock
Growth stock
Earns above average profits of all firms in the economy.
Less than 30% of earnings are paid out as dividends, with
rest reinvested in research & development
ex. Southwest Airlines, Home Depot
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Classification of Stock Investments
Cyclical stock
Follows the business cycle of advances and
declines in the economy
ex. automobiles, timber, and steel
Defensive stock
Remains stable during declines in the
economy
ex. Kellogg, Procter & Gamble and utility
stocks
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Classification of Stock Investments
Large cap stocks
Issued by a large corporation that has a large
amount of stock outstanding & a large amount of
capitalization
Capitalization
The total amount of securities--stocks and bonds-issued by a corporation
Small cap stocks
Issued by a company that has a capitalization of
$150 million or less
Penny Stocks
Typically sell for less than $1 per share
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Sources of Information on Stocks
Newspapers
The Internet
Stock Advisory Services
Charge a fee
Hundreds to choose from
Corporate News
Disclose information about corporate earnings, assets
and liabilities, products or services
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Factors that Influence the Price of Stocks
Bull market
Investors are optimistic about nation’s economy
More investors are buying stock and the stock
market increases
Bear market
Investors are pessimistic about economy
More investors are selling stock so and the stock
market declines
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Measures of Corporate Risk, Performance and
Shareholder’s Return
Annual Shareholder’s Return
A stock’s annual dividend and increase in value divided
by its beginning-of-year stock price
Annual Shareholder = Annual Dividend + Appreciation in Value
Return
Initial Stock Investment
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Measures of Corporate Risk, Performance and
Shareholder’s Return
Dividend Yield
A stock’s annual dividend divided by its beginning-ofyear stock price
If the dividend is divided by the end-of-year stock
price, it is referred to as its trailing dividend yield
Annual Dividend Yield = Annual Dividend
Initial Stock Investment
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Measures of Corporate Risk, Performance and
Shareholder’s Returns
Capital Gains Yield
A stock’s increase in value divided by its beginning-ofyear stock price
Capital Gains Yield = Appreciation in Value
Initial Stock Investment
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Measures of Corporate Risk, Performance and
Shareholder’s Returns
Earnings Per Share
Are the corporation’s after tax-earnings divided by the
number of outstanding shares of common stock
Earnings Per Share =
After-Tax Earnings
Number of outstanding shares
of common stock
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Measures of Corporate Risk, Performance and
Shareholder’s Returns
Price-Earnings (PE) Ratio
Price of one share of stock divided by the earnings per
share of stock over the past 12 months
A low price-earnings ratio means a stock could be a
good investment
Price-Earnings Ratio =
Price Per Share
Earnings per share of stock
Outstanding over the last 12 months
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Measures of Corporate Risk, Performance and
Shareholder’s Returns
Beta
Is an index that compares the risk associated with a
specific stock issue with the risk of the stock market in
general