#### Transcript Steven F. Ashby Center for Applied Scientific Computing Month DD

Effect of Support Distribution Many real data sets have skewed support distribution Support distribution of a retail data set © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Effect of Support Distribution How to set the appropriate minsup threshold? – If minsup is set too high, we could miss itemsets involving interesting rare items (e.g., expensive products) – If minsup is set too low, it is computationally expensive and the number of itemsets is very large Using a single minimum support threshold may not be effective © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multiple Minimum Support How to apply multiple minimum supports? – MS(i): minimum support for item i – e.g.: MS(Milk)=5%, MS(Coke) = 3%, MS(Broccoli)=0.1%, MS(Salmon)=0.5% – MS({Milk, Broccoli}) = min (MS(Milk), MS(Broccoli)) = 0.1% – Challenge: Support is no longer anti-monotone Suppose: Support(Milk, Coke) = 1.5% and Support(Milk, Coke, Broccoli) = 0.5% {Milk,Coke} is infrequent but {Milk,Coke,Broccoli} is frequent © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multiple Minimum Support Item MS(I) Sup(I) A 0.10% 0.25% B 0.20% 0.26% C 0.30% 0.29% D 0.50% 0.05% E © Tan,Steinbach, Kumar 3% 4.20% AB ABC AC ABD AD ABE AE ACD BC ACE BD ADE BE BCD CD BCE CE BDE DE CDE A B C D E Introduction to Data Mining 4/18/2004 ‹#› Multiple Minimum Support Item MS(I) AB ABC AC ABD AD ABE AE ACD BC ACE BD ADE BE BCD CD BCE CE BDE DE CDE Sup(I) A A B 0.10% 0.25% 0.20% 0.26% B C C 0.30% 0.29% D D 0.50% 0.05% E E © Tan,Steinbach, Kumar 3% 4.20% Introduction to Data Mining 4/18/2004 ‹#› Multiple Minimum Support (Liu 1999) Order the items according to their minimum support (in ascending order) – e.g.: MS(Milk)=5%, MS(Coke) = 3%, MS(Broccoli)=0.1%, MS(Salmon)=0.5% – Ordering: Broccoli, Salmon, Coke, Milk Need to modify Apriori such that: – L1 : set of frequent items – F1 : set of items whose support is MS(1) where MS(1) is mini( MS(i) ) – C2 : candidate itemsets of size 2 is generated from F1 instead of L1 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multiple Minimum Support (Liu 1999) Modifications to Apriori: – In traditional Apriori, A candidate (k+1)-itemset is generated by merging two frequent itemsets of size k The candidate is pruned if it contains any infrequent subsets of size k – Pruning step has to be modified: Prune only if subset contains the first item e.g.: Candidate={Broccoli, Coke, Milk} (ordered according to minimum support) {Broccoli, Coke} and {Broccoli, Milk} are frequent but {Coke, Milk} is infrequent – Candidate is not pruned because {Coke,Milk} does not contain the first item, i.e., Broccoli. © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Pattern Evaluation Association rule algorithms tend to produce too many rules – many of them are uninteresting or redundant – Redundant if {A,B,C} {D} and {A,B} {D} have same support & confidence Interestingness measures can be used to prune/rank the derived patterns In the original formulation of association rules, support & confidence are the only measures used © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Application of Interestingness Measure Interestingness Measures © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Computing Interestingness Measure Given a rule X Y, information needed to compute rule interestingness can be obtained from a contingency table Contingency table for X Y Y Y X f11 f10 f1+ X f01 f00 fo+ f+1 f+0 |T| f11: support of X and Y f10: support of X and Y f01: support of X and Y f00: support of X and Y Used to define various measures © Tan,Steinbach, Kumar support, confidence, lift, Gini, J-measure, etc. Introduction to Data Mining 4/18/2004 ‹#› Drawback of Confidence Coffee Coffee Tea 15 5 20 Tea 75 5 80 90 10 100 Association Rule: Tea Coffee Confidence= P(Coffee|Tea) = 0.75 but P(Coffee) = 0.9 Although confidence is high, rule is misleading P(Coffee|Tea) = 0.9375 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Statistical Independence Population of 1000 students – 600 students know how to swim (S) – 700 students know how to bike (B) – 420 students know how to swim and bike (S,B) – P(SB) = 420/1000 = 0.42 – P(S) P(B) = 0.6 0.7 = 0.42 – P(SB) = P(S) P(B) => Statistical independence – P(SB) > P(S) P(B) => Positively correlated – P(SB) < P(S) P(B) => Negatively correlated © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Statistical-based Measures Measures that take into account statistical dependence P(Y | X ) Lift P(Y ) P( X , Y ) Interest P( X ) P(Y ) PS P( X , Y ) P( X ) P(Y ) P( X , Y ) P( X ) P(Y ) coefficient P( X )[1 P( X )] P(Y )[1 P(Y )] © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Example: Lift/Interest Coffee Coffee Tea 15 5 20 Tea 75 5 80 90 10 100 Association Rule: Tea Coffee Confidence= P(Coffee|Tea) = 0.75 but P(Coffee) = 0.9 Lift = 0.75/0.9= 0.8333 (< 1, therefore is negatively associated) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Drawback of Lift & Interest Y Y X 10 0 10 X 0 90 90 10 90 100 0.1 Lift 10 (0.1)(0.1) Y Y X 90 0 90 X 0 10 10 90 10 100 0.9 Lift 1.11 (0.9)(0.9) Statistical independence: If P(X,Y)=P(X)P(Y) => Lift = 1 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› There are lots of measures proposed in the literature Some measures are good for certain applications, but not for others What criteria should we use to determine whether a measure is good or bad? What about Aprioristyle support based pruning? How does it affect these measures? Properties of A Good Measure Piatetsky-Shapiro: 3 properties a good measure M must satisfy: – M(A,B) = 0 if A and B are statistically independent – M(A,B) increase monotonically with P(A,B) when P(A) and P(B) remain unchanged – M(A,B) decreases monotonically with P(A) [or P(B)] when P(A,B) and P(B) [or P(A)] remain unchanged © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Comparing Different Measures 10 examples of contingency tables: Example f11 E1 E2 E3 E4 E5 E6 E7 E8 E9 E10 8123 8330 9481 3954 2886 1500 4000 4000 1720 61 Rankings of contingency tables using various measures: © Tan,Steinbach, Kumar Introduction to Data Mining f10 f01 f00 83 424 1370 2 622 1046 94 127 298 3080 5 2961 1363 1320 4431 2000 500 6000 2000 1000 3000 2000 2000 2000 7121 5 1154 2483 4 7452 4/18/2004 ‹#› Property under Variable Permutation B p r A A B q s B B A p q A r s Does M(A,B) = M(B,A)? Symmetric measures: support, lift, collective strength, cosine, Jaccard, etc Asymmetric measures: confidence, conviction, Laplace, J-measure, etc © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Property under Row/Column Scaling Grade-Gender Example (Mosteller, 1968): Male Female High 2 3 5 Low 1 4 5 3 7 10 Male Female High 4 30 34 Low 2 40 42 6 70 76 2x 10x Mosteller: Underlying association should be independent of the relative number of male and female students in the samples © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Property under Inversion Operation Transaction 1 . . . . . Transaction N A B C D E F 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 0 1 1 1 1 1 1 1 1 0 1 1 1 1 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 0 0 0 0 0 1 0 0 0 0 0 (a) © Tan,Steinbach, Kumar (b) Introduction to Data Mining (c) 4/18/2004 ‹#› Example: -Coefficient -coefficient is analogous to correlation coefficient for continuous variables Y Y X 60 10 70 X 10 20 30 70 30 100 0 . 6 0 .7 0 .7 0 . 7 0 .3 0 .7 0 . 3 0.5238 Y Y X 20 10 30 X 10 60 70 30 70 100 0 . 2 0 . 3 0 .3 0 . 7 0 .3 0 .7 0 . 3 0.5238 Coefficient is the same for both tables © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Property under Null Addition A A B p r B q s A A B p r B q s+k Invariant measures: support, cosine, Jaccard, etc Non-invariant measures: correlation, Gini, mutual information, odds ratio, etc © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Different Measures have Different Properties Sym bol Measure Range P1 P2 P3 O1 O2 O3 O3' O4 Q Y M J G s c L V I IS PS F AV S Correlation Lambda Odds ratio Yule's Q Yule's Y Cohen's Mutual Information J-Measure Gini Index Support Confidence Laplace Conviction Interest IS (cosine) Piatetsky-Shapiro's Certainty factor Added value Collective strength Jaccard -1 … 0 … 1 0…1 0 … 1 … -1 … 0 … 1 -1 … 0 … 1 -1 … 0 … 1 0…1 0…1 0…1 0…1 0…1 0…1 0.5 … 1 … 0 … 1 … 0 .. 1 -0.25 … 0 … 0.25 -1 … 0 … 1 0.5 … 1 … 1 0 … 1 … 0 .. 1 Yes Yes Yes* Yes Yes Yes Yes Yes Yes No No No No Yes* No Yes Yes Yes No No Yes No Yes Yes Yes Yes Yes No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes No No No No No No Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No No Yes Yes Yes Yes** Yes Yes Yes No No Yes Yes No No Yes Yes Yes No No No No No No No No No No No No No No No Yes No* Yes* Yes Yes No No* No No* No No No No No No Yes No No Yes* No Yes Yes Yes Yes Yes Yes Yes No Yes No No No Yes No No Yes Yes No Yes No No No No No No No No No No No Yes No No No Yes No No No No Yes 2 1 2 1 2 3 0 Yes 3 Introduction 3 to Data 3 3 Mining Yes Yes No No No No Klosgen's K © Tan,Steinbach, Kumar 4/18/2004 ‹#› No Subjective Interestingness Measure Objective measure: – Rank patterns based on statistics computed from data – e.g., 21 measures of association (support, confidence, Laplace, Gini, mutual information, Jaccard, etc). Subjective measure: – Rank patterns according to user’s interpretation A pattern is subjectively interesting if it contradicts the expectation of a user (Silberschatz & Tuzhilin) A pattern is subjectively interesting if it is actionable (Silberschatz & Tuzhilin) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Interestingness via Unexpectedness Need to model expectation of users (domain knowledge) + - Pattern expected to be frequent Pattern expected to be infrequent Pattern found to be frequent Pattern found to be infrequent + - + Expected Patterns Unexpected Patterns Need to combine expectation of users with evidence from data (i.e., extracted patterns) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Interestingness via Unexpectedness Web Data (Cooley et al 2001) – Domain knowledge in the form of site structure – Given an itemset F = {X1, X2, …, Xk} (Xi : Web pages) L: number of links connecting the pages lfactor = L / (k k-1) cfactor = 1 (if graph is connected), 0 (disconnected graph) – Structure evidence = cfactor lfactor P( X X ... X ) – Usage evidence P( X X ... X ) 1 1 2 2 k k – Use Dempster-Shafer theory to combine domain knowledge and evidence from data © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Other issues Categorical Continuous Multi-level © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Continuous and Categorical Attributes How to apply association analysis formulation to nonasymmetric binary variables? Session Country Session Id Length (sec) Number of Web Pages viewed Gender Browser Type Buy Male IE No 1 USA 982 8 2 China 811 10 Female Netscape No 3 USA 2125 45 Female Mozilla Yes 4 Germany 596 4 Male IE Yes 5 Australia 123 9 Male Mozilla No … … … … … … … 10 Example of Association Rule: {Number of Pages [5,10) (Browser=Mozilla)} {Buy = No} © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Handling Categorical Attributes Transform categorical attribute into asymmetric binary variables Introduce a new “item” for each distinct attributevalue pair – Example: replace Browser Type attribute with Browser Type = Internet Explorer Browser Type = Mozilla Browser Type = Mozilla © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Handling Categorical Attributes Potential Issues – What if attribute has many possible values Example: attribute country has more than 200 possible values Many of the attribute values may have very low support – Potential solution: Aggregate the low-support attribute values – What if distribution of attribute values is highly skewed Example: 95% of the visitors have Buy = No Most of the items will be associated with (Buy=No) item – Potential solution: drop the highly frequent items © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Handling Continuous Attributes Different kinds of rules: – Age[21,35) Salary[70k,120k) Buy – Salary[70k,120k) Buy Age: =28, =4 Different methods: – Discretization-based – Statistics-based – Non-discretization based minApriori © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Handling Continuous Attributes Use discretization Unsupervised: – Equal-width binning – Equal-depth binning – Clustering Supervised: Attribute values, v Class v1 v2 v3 v4 v5 v6 v7 v8 v9 Anomalous 0 0 20 10 20 0 0 0 0 Normal 100 0 0 0 100 100 150 100 150 bin1 © Tan,Steinbach, Kumar bin2 Introduction to Data Mining bin3 4/18/2004 ‹#› Discretization Issues Size of the discretized intervals affect support & confidence {Refund = No, (Income = $51,250)} {Cheat = No} {Refund = No, (60K Income 80K)} {Cheat = No} {Refund = No, (0K Income 1B)} {Cheat = No} – If intervals too small may not have enough support – If intervals too large may not have enough confidence Potential solution: use all possible intervals © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Discretization Issues Execution time – If intervals contain n values, there are on average O(n2) possible ranges Too many rules {Refund = No, (Income = $51,250)} {Cheat = No} {Refund = No, (51K Income 52K)} {Cheat = No} {Refund = No, (50K Income 60K)} {Cheat = No} © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Approach by Srikant & Agrawal Preprocess the data – Discretize attribute using equi-depth partitioning Use partial completeness measure to determine number of partitions Merge adjacent intervals as long as support is less than max-support Apply existing association rule mining algorithms Determine © Tan,Steinbach, Kumar interesting rules in the output Introduction to Data Mining 4/18/2004 ‹#› Approach by Srikant & Agrawal Discretization will lose information Approximated X X – Use partial completeness measure to determine how much information is lost C: frequent itemsets obtained by considering all ranges of attribute values P: frequent itemsets obtained by considering all ranges over the partitions P is K-complete w.r.t C if P C,and X C, X’ P such that: 1. X’ is a generalization of X and support (X’) K support(X) 2. Y X, Y’ X’ such that support (Y’) K support(Y) (K 1) Given K (partial completeness level), can determine number of intervals (N) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Interestingness Measure {Refund = No, (Income = $51,250)} {Cheat = No} {Refund = No, (51K Income 52K)} {Cheat = No} {Refund = No, (50K Income 60K)} {Cheat = No} Given an itemset: Z = {z1, z2, …, zk} and its generalization Z’ = {z1’, z2’, …, zk’} P(Z): support of Z EZ’(Z): expected support of Z based on Z’ P( z ) P( z ) P( z ) E (Z ) P( Z ' ) P( z ' ) P( z ' ) P( z ' ) 1 2 k Z' 1 2 k – Z is R-interesting w.r.t. Z’ if P(Z) R EZ’(Z) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Interestingness Measure For S: X Y, and its generalization S’: X’ Y’ P(Y|X): confidence of X Y P(Y’|X’): confidence of X’ Y’ ES’(Y|X): expected support of Z based on Z’ P( y ) P( y ) P( y ) E (Y | X ) P(Y '| X ' ) P( y ' ) P( y ' ) P( y ' ) 1 1 2 2 k k Rule S is R-interesting w.r.t its ancestor rule S’ if – Support, P(S) R ES’(S) or – Confidence, P(Y|X) R ES’(Y|X) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Statistics-based Methods Example: Browser=Mozilla Buy=Yes Age: =23 Rule consequent consists of a continuous variable, characterized by their statistics – mean, median, standard deviation, etc. Approach: – Withhold the target variable from the rest of the data – Apply existing frequent itemset generation on the rest of the data – For each frequent itemset, compute the descriptive statistics for the corresponding target variable Frequent itemset becomes a rule by introducing the target variable as rule consequent – Apply statistical test to determine interestingness of the rule © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Statistics-based Methods How to determine whether an association rule interesting? – Compare the statistics for segment of population covered by the rule vs segment of population not covered by the rule: A B: versus A B: ’ – Statistical hypothesis testing: Z ' s12 s22 n1 n2 Null hypothesis: H0: ’ = + Alternative hypothesis: H1: ’ > + Z has zero mean and variance 1 under null hypothesis © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Statistics-based Methods Example: r: Browser=Mozilla Buy=Yes Age: =23 – Rule is interesting if difference between and ’ is greater than 5 years (i.e., = 5) – For r, suppose n1 = 50, s1 = 3.5 – For r’ (complement): n2 = 250, s2 = 6.5 Z ' 2 1 2 2 s s n1 n2 30 23 5 2 2 3.11 3.5 6.5 50 250 – For 1-sided test at 95% confidence level, critical Z-value for rejecting null hypothesis is 1.64. – Since Z is greater than 1.64, r is an interesting rule © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Min-Apriori (Han et al) Document-term matrix: TID W1 W2 W3 W4 W5 D1 2 2 0 0 1 D2 0 0 1 2 2 D3 2 3 0 0 0 D4 0 0 1 0 1 D5 1 1 1 0 2 Example: W1 and W2 tends to appear together in the same document © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Min-Apriori Data contains only continuous attributes of the same “type” – e.g., frequency of words in a document Potential solution: TID W1 W2 W3 W4 W5 D1 2 2 0 0 1 D2 0 0 1 2 2 D3 2 3 0 0 0 D4 0 0 1 0 1 D5 1 1 1 0 2 – Convert into 0/1 matrix and then apply existing algorithms lose word frequency information – Discretization does not apply as users want association among words not ranges of words © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Min-Apriori How to determine the support of a word? – If we simply sum up its frequency, support count will be greater than total number of documents! Normalize the word vectors – e.g., using L1 norm Each word has a support equals to 1.0 TID W1 W2 W3 W4 W5 D1 2 2 0 0 1 D2 0 0 1 2 2 D3 2 3 0 0 0 D4 0 0 1 0 1 D5 1 1 1 0 2 © Tan,Steinbach, Kumar Normalize TID D1 D2 D3 D4 D5 Introduction to Data Mining W1 0.40 0.00 0.40 0.00 0.20 W2 0.33 0.00 0.50 0.00 0.17 W3 0.00 0.33 0.00 0.33 0.33 W4 0.00 1.00 0.00 0.00 0.00 4/18/2004 W5 0.17 0.33 0.00 0.17 0.33 ‹#› Min-Apriori New definition of support: sup( C ) min D(i, j ) iT TID D1 D2 D3 D4 D5 W1 0.40 0.00 0.40 0.00 0.20 W2 0.33 0.00 0.50 0.00 0.17 © Tan,Steinbach, Kumar W3 0.00 0.33 0.00 0.33 0.33 W4 0.00 1.00 0.00 0.00 0.00 jC W5 0.17 0.33 0.00 0.17 0.33 Introduction to Data Mining Example: Sup(W1,W2,W3) = 0 + 0 + 0 + 0 + 0.17 = 0.17 4/18/2004 ‹#› Anti-monotone property of Support TID D1 D2 D3 D4 D5 W1 0.40 0.00 0.40 0.00 0.20 W2 0.33 0.00 0.50 0.00 0.17 W3 0.00 0.33 0.00 0.33 0.33 W4 0.00 1.00 0.00 0.00 0.00 W5 0.17 0.33 0.00 0.17 0.33 Example: Sup(W1) = 0.4 + 0 + 0.4 + 0 + 0.2 = 1 Sup(W1, W2) = 0.33 + 0 + 0.4 + 0 + 0.17 = 0.9 Sup(W1, W2, W3) = 0 + 0 + 0 + 0 + 0.17 = 0.17 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multi-level Association Rules Food Electronics Bread Computers Milk Wheat Skim White Foremost Home 2% Desktop Laptop Accessory DVD Kemps Printer © Tan,Steinbach, Kumar TV Introduction to Data Mining Scanner 4/18/2004 ‹#› Multi-level Association Rules Why should we incorporate concept hierarchy? – Rules at lower levels may not have enough support to appear in any frequent itemsets – Rules at lower levels of the hierarchy are overly specific e.g., skim milk white bread, 2% milk wheat bread, skim milk wheat bread, etc. are indicative of association between milk and bread © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multi-level Association Rules How do support and confidence vary as we traverse the concept hierarchy? – If X is the parent item for both X1 and X2, then (X) >= (X1) + (X2) – If and then (X1 Y1) ≥ minsup, X is parent of X1, Y is parent of Y1 (X Y1) ≥ minsup, (X1 Y) ≥ minsup (X Y) ≥ minsup – If then conf(X1 Y1) ≥ minconf, conf(X1 Y) ≥ minconf © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multi-level Association Rules Approach 1: – Extend current association rule formulation by augmenting each transaction with higher level items Original Transaction: {skim milk, wheat bread} Augmented Transaction: {skim milk, wheat bread, milk, bread, food} Issues: – Items that reside at higher levels have much higher support counts if support threshold is low, too many frequent patterns involving items from the higher levels – Increased dimensionality of the data © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Multi-level Association Rules Approach 2: – Generate frequent patterns at highest level first – Then, generate frequent patterns at the next highest level, and so on Issues: – I/O requirements will increase dramatically because we need to perform more passes over the data – May miss some potentially interesting cross-level association patterns © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Mining Sequential Patterns © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Sequence Data Timeline 10 Sequence Database: Object A A A B B B B C Timestamp 10 20 23 11 17 21 28 14 Events 2, 3, 5 6, 1 1 4, 5, 6 2 7, 8, 1, 2 1, 6 1, 8, 7 15 20 25 30 35 Object A: 2 3 5 6 1 1 Object B: 4 5 6 2 1 6 7 8 1 2 Object C: 1 7 8 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Examples of Sequence Data Sequence Database Sequence Element (Transaction) Event (Item) Customer Purchase history of a given customer A set of items bought by a customer at time t Books, diary products, CDs, etc Web Data Browsing activity of a particular Web visitor A collection of files viewed by a Web visitor after a single mouse click Home page, index page, contact info, etc Event data History of events generated by a given sensor Events triggered by a sensor at time t Types of alarms generated by sensors Genome sequences DNA sequence of a particular species An element of the DNA sequence Bases A,T,G,C Element (Transaction) Sequence © Tan,Steinbach, Kumar E1 E2 E1 E3 E2 Introduction to Data Mining E2 E3 E4 Event (Item) 4/18/2004 ‹#› Formal Definition of a Sequence A sequence is an ordered list of elements (transactions) s = < e1 e2 e3 … > – Each element contains a collection of events (items) ei = {i1, i2, …, ik} – Each element is attributed to a specific time or location Length of a sequence, |s|, is given by the number of elements of the sequence A k-sequence is a sequence that contains k events (items) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Examples of Sequence Web sequence < {Homepage} {Electronics} {Digital Cameras} {Canon Digital Camera} {Shopping Cart} {Order Confirmation} {Return to Shopping} > Sequence of initiating events causing the nuclear accident at 3-mile Island: < {clogged resin} {outlet valve closure} {loss of feedwater} {condenser polisher outlet valve shut} {booster pumps trip} {main waterpump trips} {main turbine trips} {reactor pressure increases}> Sequence of books checked out at a library: <{Fellowship of the Ring} {The Two Towers} {Return of the King}> © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Formal Definition of a Subsequence A sequence <a1 a2 … an> is contained in another sequence <b1 b2 … bm> (m ≥ n) if there exist integers i1 < i2 < … < in such that a1 bi1 , a2 bi1, …, an bin Data sequence Subsequence Contain? < {2,4} {3,5,6} {8} > < {2} {3,5} > Yes < {1,2} {3,4} > < {1} {2} > No < {2,4} {2,4} {2,5} > < {2} {4} > Yes The support of a subsequence w is defined as the fraction of data sequences that contain w A sequential pattern is a frequent subsequence (i.e., a subsequence whose support is ≥ minsup) © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Sequential Pattern Mining: Definition Given: – a database of sequences – a user-specified minimum support threshold, minsup Task: – Find all subsequences with support ≥ minsup © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› What Is Sequential Pattern Mining? Given a set of sequences, find the complete set of frequent subsequences A sequence database SID sequence 10 <a(abc)(ac)d(cf)> 20 <(ad)c(bc)(ae)> 30 <(ef)(ab)(df)cb> 40 <eg(af)cbc> A sequence : < (ef) (ab) (df) c b > An element may contain a set of items. Items within an element are unordered and we list them alphabetically. <a(bc)dc> is a subsequence of <a(abc)(ac)d(cf)> Given support threshold min_sup =2, <(ab)c> is a sequential pattern © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Challenges on Sequential Pattern Mining A huge number of possible sequential patterns are hidden in databases A mining algorithm should – find the complete set of patterns, when possible, satisfying the minimum support (frequency) threshold – be highly efficient, scalable, involving only a small number of database scans – be able to incorporate various kinds of user-specific constraints © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Sequential Pattern Mining: Challenge Given a sequence: <{a b} {c d e} {f} {g h i}> – Examples of subsequences: <{a} {c d} {f} {g} >, < {c d e} >, < {b} {g} >, etc. How many k-subsequences can be extracted from a given n-sequence? <{a b} {c d e} {f} {g h i}> n = 9 k=4: Y_ <{a} _Y Y _ _ _Y {d e} {i}> Answer : n 9 126 k 4 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Sequential Pattern Mining: Example Object A A A B B C C C D D D E E Timestamp 1 2 3 1 2 1 2 3 1 2 3 1 2 © Tan,Steinbach, Kumar Events 1,2,4 2,3 5 1,2 2,3,4 1, 2 2,3,4 2,4,5 2 3, 4 4, 5 1, 3 2, 4, 5 Introduction to Data Mining Minsup = 50% Examples of Frequent Subsequences: < {1,2} > < {2,3} > < {2,4}> < {3} {5}> < {1} {2} > < {2} {2} > < {1} {2,3} > < {2} {2,3} > < {1,2} {2,3} > s=60% s=60% s=80% s=80% s=80% s=60% s=60% s=60% s=60% 4/18/2004 ‹#› Studies on Sequential Pattern Mining Concept introduction and an initial Apriori-like algorithm – R. Agrawal & R. Srikant. “Mining sequential patterns,” ICDE’95 GSP—An Apriori-based, influential mining method (developed at IBM Almaden) – R. Srikant & R. Agrawal. “Mining sequential patterns: Generalizations and performance improvements,” EDBT’96 From sequential patterns to episodes (Apriori-like + constraints) – H. Mannila, H. Toivonen & A.I. Verkamo. “Discovery of frequent episodes in event sequences,” Data Mining and Knowledge Discovery, 1997 Mining sequential patterns with constraints – M.N. Garofalakis, R. Rastogi, K. Shim: SPIRIT: Sequential Pattern Mining with Regular Expression Constraints. VLDB 1999 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Extracting Sequential Patterns Given n events: i1, i2, i3, …, in Candidate 1-subsequences: <{i1}>, <{i2}>, <{i3}>, …, <{in}> Candidate 2-subsequences: <{i1, i2}>, <{i1, i3}>, …, <{i1} {i1}>, <{i1} {i2}>, …, <{in-1} {in}> Candidate 3-subsequences: <{i1, i2 , i3}>, <{i1, i2 , i4}>, …, <{i1, i2} {i1}>, <{i1, i2} {i2}>, …, <{i1} {i1 , i2}>, <{i1} {i1 , i3}>, …, <{i1} {i1} {i1}>, <{i1} {i1} {i2}>, … © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› A Basic Property of Sequential Patterns: Apriori A basic property: Apriori (Agrawal & Sirkant’94) – If a sequence S is not frequent – Then none of the super-sequences of S is frequent – E.g, <hb> is infrequent so do <hab> and <(ah)b> Seq. ID Sequence 10 <(bd)cb(ac)> 20 <(bf)(ce)b(fg)> 30 <(ah)(bf)abf> 40 <(be)(ce)d> 50 <a(bd)bcb(ade)> © Tan,Steinbach, Kumar Given support threshold min_sup =2 Introduction to Data Mining 4/18/2004 ‹#› Generalized Sequential Pattern (GSP) Step 1: – Make the first pass over the sequence database D to yield all the 1element frequent sequences Step 2: Repeat until no new frequent sequences are found – Candidate Generation: Merge pairs of frequent subsequences found in the (k-1)th pass to generate candidate sequences that contain k items – Candidate Pruning: Prune candidate k-sequences that contain infrequent (k-1)-subsequences – Support Counting: Make a new pass over the sequence database D to find the support for these candidate sequences – Candidate Elimination: Eliminate © Tan,Steinbach, Kumar candidate k-sequences whose actual support is less than minsup Introduction to Data Mining 4/18/2004 ‹#› Finding Length-1 Sequential Patterns Examine GSP using an example Initial candidates: all singleton sequences – <a>, <b>, <c>, <d>, <e>, <f>, <g>, <h> Scan database once, count support for candidates min_sup =2 © Tan,Steinbach, Kumar Seq. ID Sequence 10 <(bd)cb(ac)> 20 <(bf)(ce)b(fg)> 30 <(ah)(bf)abf> 40 <(be)(ce)d> 50 <a(bd)bcb(ade)> Introduction to Data Mining Cand Sup <a> 3 <b> 5 <c> 4 <d> 3 <e> 3 <f> 2 <g> 1 <h> 1 4/18/2004 ‹#› Candidate Generation Base case (k=2): – Merging two frequent 1-sequences <{i1}> and <{i2}> will produce two candidate 2-sequences: <{i1} {i2}> and <{i1 i2}> General case (k>2): – A frequent (k-1)-sequence w1 is merged with another frequent (k-1)-sequence w2 to produce a candidate k-sequence if the subsequence obtained by removing the first event in w1 is the same as the subsequence obtained by removing the last event in w2 The resulting candidate after merging is given by the sequence w1 extended with the last event of w2. – If the last two events in w2 belong to the same element, then the last event in w2 becomes part of the last element in w1 – Otherwise, the last event in w2 becomes a separate element appended to the end of w1 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› Candidate Generation Examples Merging the sequences w1=<{1} {2 3} {4}> and w2 =<{2 3} {4 5}> will produce the candidate sequence < {1} {2 3} {4 5}> because the last two events in w2 (4 and 5) belong to the same element Merging the sequences w1=<{1} {2 3} {4}> and w2 =<{2 3} {4} {5}> will produce the candidate sequence < {1} {2 3} {4} {5}> because the last two events in w2 (4 and 5) do not belong to the same element We do not have to merge the sequences w1 =<{1} {2 6} {4}> and w2 =<{1} {2} {4 5}> to produce the candidate < {1} {2 6} {4 5}> because if the latter is a viable candidate, then it can be obtained by merging w1 with < {2 6} {45}> © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› GSP Example Frequent 3-sequences < {1} {2} {3} > < {1} {2 5} > < {1} {5} {3} > < {2} {3} {4} > < {2 5} {3} > < {3} {4} {5} > < {5} {3 4} > © Tan,Steinbach, Kumar Candidate Generation < {1} {2} {3} {4} > < {1} {2 5} {3} > < {1} {5} {3 4} > < {2} {3} {4} {5} > < {2 5} {3 4} > Introduction to Data Mining Candidate Pruning < {1} {2 5} {3} > 4/18/2004 ‹#› Generating Length-2 Candidates 51 length-2 Candidates <a> <a> <a> <b> <c> <d> <e> <f> <a> <aa> <ab> <ac> <ad> <ae> <af> <b> <ba> <bb> <bc> <bd> <be> <bf> <c> <ca> <cb> <cc> <cd> <ce> <cf> <d> <da> <db> <dc> <dd> <de> <df> <e> <ea> <eb> <ec> <ed> <ee> <ef> <f> <fa> <fb> <fc> <fd> <fe> <ff> Without Apriori property, 8*8+8*7/2=92 candidates <b> <c> <d> <e> <f> <(ab)> <(ac)> <(ad)> <(ae)> <(af)> <(bc)> <(bd)> <(be)> <(bf)> <(cd)> <(ce)> <(cf)> <(de)> <(df)> <b> <c> <d> <e> <(ef)> <f> © Tan,Steinbach, Kumar Introduction to Data Mining Apriori prunes 44.57% candidates 4/18/2004 ‹#› Generating Length-3 Candidates and Finding Length-3 Patterns Generate Length-3 Candidates – Self-join length-2 sequential patterns Based on the Apriori property <aa> and <ba> are all length-2 sequential patterns <aba> is a length-3 candidate <ab>, <bb> and <db> are all length-2 sequential patterns <(bd)b> is a length-3 candidate <(bd)>, – 46 candidates are generated Find Length-3 Sequential Patterns – Scan database once more, collect support counts for candidates – 19 out of 46 candidates pass support threshold © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#› The GSP Mining Process 5th scan: 1 cand. 1 length-5 seq. pat. Cand. cannot pass sup. threshold <(bd)cba> Cand. not in DB at all 4th scan: 8 cand. 6 length-4 seq. <abba> <(bd)bc> … pat. 3rd scan: 46 cand. 19 length-3 seq. <abb> <aab> <aba> <baa> <bab> … pat. 20 cand. not in DB at all 2nd scan: 51 cand. 19 length-2 seq. <aa> <ab> … <af> <ba> <bb> … <ff> <(ab)> … <(ef)> pat. 10 cand. not in DB at all 1st scan: 8 cand. 6 length-1 seq. <a> <b> <c> <d> <e> <f> <g> <h> pat. min_sup =2 © Tan,Steinbach, Kumar Seq. ID Sequence 10 <(bd)cb(ac)> 20 <(bf)(ce)b(fg)> 30 <(ah)(bf)abf> 40 <(be)(ce)d> Introduction to Data Mining 50 <a(bd)bcb(ade)> 4/18/2004 ‹#› Bottlenecks of GSP A huge set of candidates could be generated – 1,000 frequent length-1 sequences generate length-2 candidates! 1000 999 1000 1000 1,499,500 2 Multiple scans of database in mining Real challenge: mining long sequential patterns – An exponential number of short candidates – A length-100 sequential pattern needs 1030 candidate sequences! 100 100 30 2 1 10 i 1 i 100 © Tan,Steinbach, Kumar Introduction to Data Mining 4/18/2004 ‹#›