Transcript EPR – Brasil – BRIC

How is the PR business
in Brazil these days
Favourable climate
 Situation is encouraging
 The economy was healthy in 2011
 Major events such as the 2014 World Cup and
the 2016 Olympics
 Huge oil reserves in offshore sub-salt layers
 Recent entry of the public sector into the
corporate communication circuit
The PR agencies market in Brazil
 1 billion USD in 2011
 1.64 billion USD until 2014
 350 agencies associates to Abracom
 1.150 agencies in Brazil
Evolution of the GDP - Gross
Domestic Product
 In 2010 GDP growth greater than 7%
 In 2011 GDP growth slowed to 2.7
 In 2011 GDP of 2.26 USD trillions
 For 2012 the projection is a grouth around 3%
Opportunities for international
companies
 Brazil requires substantial investments in
infrastructure
 Modern stadiums, airports, bullet trains, ports,
urban infrastructure, telephone network, hotels,
general construction work
 A whole range of opportunities for companies
throughout the world
Opportunities for agencies
 Internationalisation of Brazilian companies is a fact
 They are extending their operations worldwide
 In parallel with the growth in the economy more
investments in communication are required
 A scenario that might create new opportunities
Opportunities for agencies
 Also, the agencies market are expanding via partnerships
and mergers
 These agencies are diversifing their portfolio of services
diminishing their dependency on relations with the media
 Internal communication and social media had strong
growth
Internet and social media
 80 million people with access to the web in Brazil
 69 million use the social networks
 Brazil was the country with the greatest increase in the
number of Facebook users in 2011 - more than 35 million
users
 Brazil is placed fourth in Facebook
 Brazil is placed second in Twiter = 33 million users
Issues to consider
 There is still a lot to be done
 There is a general lack of awareness - the importance of
communication is still not properly understood by the
companies
 Very competitive market
 The prices for communication services in Brazil continue
to be very low
Issues to consider
 The profits of the agencies were significantly reduced the
last two years
 Weak performance of the economy in the first quarter of
2012
 It’s possible that the European crisis had finally reached
our borders
 The industrial sector has experienced severe difficulties
Thank you !