Transcript The New Gamer Closing Gaps in Our Industry Michael D. Gallagher

The New Gamer
Closing Gaps in Our Industry
Michael D. Gallagher
President and CEO
Entertainment Software Association
2008 D.I.C.E Summit
Las Vegas, NV
February 7
The New Gamer
Closing Gaps in Our Industry
Industry Successes

Video game industry has become
mainstream
You’ve
Played
the
Video
InVideo
List
of Top-Selling
Games,
Athe
Producer
Games
ofHelp
Movies
Kids
Granny
Got
Game
Game
Industry
Growth
Quadriplegic
Takes
Video
Game,
Now
Buy
the
Clear
Evidence
of
a
Sea
Change
By
Mike Musgrove
to
Get
Try
Fit
Hand
and
Have
at Games
FunCar
By Jason
Gertzen Level
Games
to
Next
By Amy
Chozick
By Seth
Schiesel
By
ByAmy
Robert
L. Edwards
Levine
By Mark Houser
Industry Successes

Economic prosperity has followed:



In 2003-04 and 2005-06, exceeded
GDP share by more than 4:1
From 2003-06, more than doubled the
U.S. economy’s real growth rate
During 2007, recorded $9.5 billion in
game sales
Industry Successes
Opening Sales Revenue
Millions of Dollars
Gamer Transformation

Expanded beyond traditional base

“Typical” gamer no longer exists
Gamer Transformation

Gaming population now includes:





Senior citizens
Emergency responders
Business executives
Hospital patients
Military veterans
Gamer Transformation

Recent statistics convey the change:




Average gamer is 33 years old
People older than 50 represent 24% of
gamers
Women represent 38% of gamers
Half of American parents game with their
children
Build A New Tomorrow

Expand what we do

Tell our story

Support our interests
Expand What We Do

Remember our base
Expand What We Do

Welcome new gamers
Expand What We Do

Embrace active game play
Expand What We Do

Foster entertainment relationships
Expand What We Do

Broaden Uses of games
Tell Our Story

Expand marketing
Change What We Say

Engage parents
Support Our Interests

Advance our policies




Stop unfair taxes
Growth incentives
Defend IP rights
First Amendment protections
Support Our Interests

Join the Video Game Voters
Network
http://www.videogamevoters.org/
Support Our Interests

Encourage young game developers
The New Gamer
Closing Gaps in Our Industry
Thank You