Transcript stock
Rule of 72
Divide the number 72 by your
investment’s expected rate of return.
Since the crash of the stock market,
it has shown a return of 10%.
So if you divide 72 by the 10%
return, your investment should
double every 7 years.
Illustration Using Pizza
If you bought a slice of pizza @ $2.00
a slice every week for 50 years it
would cost you $5,200.
If you gave up that slice and invested
money instead, earning 8% interest,
you’ll have over $64,678.87.
ROI (Return on Investment)
ROI=
(Gain from Investment – Cost of Investment)/ Cost of Investment
If you invest $5,000 in Coca Cola shares and the value
after 10 years is now $12,500, what is your ROI?
(12,500 – 5000)/5000
=1.5x 100%
150% ROI
Savings account = 1% ROI
CD = 3%
Stock Market = 8 – 12%
What is the Stock Market
The stock market plays an enormous
role in the national and global
economy. It is a way for people to
invest in a company by purchasing
small shares that represent a small
piece of company ownership known
as stock. The success of each stock
is usually dependent upon the
success of the company.
What is a stock?
A stock is a unit of ownership in a
corporation
The owner of a stock is called a
stockholder or shareholder
Stockholders receive stock certificates
which is evidence of ownership
Stockholders share in a corporation’s profits
– paid out in dividends.
Capital Gain - If a company does well the
value of the stock you own will increase in
value
How are Stocks Traded?
Stocks are traded in Round Lots or
Odd Lots
Round Lots – 100 Shares or multiples of
a 100 shares of a particular stock
Odd Lots – fewer than 100 shares of a
particular stock
Common Stock
Common Stock – a type of stock that
pays a variable dividend and gives
the holder voting rights
The Board of Directors (elected by
stockholders) decides the amount of the
dividend each year.
Preferred Stock
Preferred Stock – a type of stock that pays
a fixed dividend and carries no voting
rights.
Preferred stockholders earn the stated
dividend, regardless of how the company is
doing, making preferred stock less risky
than common stock.
If the company fails, preferred stockholders
are paid ahead of common stockholders
What is a Penny Stock
Penny stocks are low-priced stocks of small
companies that have no track record
The stock usually sells for under a dollar
per share
These companies usually have low revenues and
few assets to assure future growth
Typical of dot-com (Internet) companies
Occasionally a penny stock will be successful
Considered high-risk
Income Stocks
Income stocks – Stocks that have a
consistent history of paying high
dividends.
Investors choose income stocks in order
to receive current income in the form of
dividends.
Preferred stocks pay the mast certain
and predictable dividends
Growth Stocks
Growth Stocks – Stocks in a
corporation that reinvest their profits
into the business so that it can grow.
These corporations pay little or no
dividends.
Investors buy growth stocks for future
capital gain.
Growth stocks are long-term
investments
Blue Chip Stocks
Blue Chips Stocks – stocks of large, well
established corporations with a solid record
of profitability.
Most people have heard of these companies
because their products and services have
been around for decades.
Example: IBM & Coca-Cola
Blue Chip stocks are a conservative
investment. Investors choose them for
relatively safe, stable, but moderate
returns
Defensive Stocks
Defensive Stocks – a stock that
remains stable and pays dividends
during an economic decline.
Companies in this category have a
history of stable earnings.
Not effected as much by the ups and
downs of business cycles.
Examples: utilities, drugs, food, and heath
care
Cyclical Stocks
Cyclical Stocks – do well when the
economy is stable or growing but
often do poorly during recessions
when the economy slows down.
Examples: travel-related companies
(airlines, resorts), manufacturing
companies, agriculture.
Determining a Stocks Worth
When you buy stock you expect to
hold it for a period of time and then
sell it, hopefully for a profit.
Whether or not you make a profit on
the sale of your stock depends on
how much someone else is willing to
pay for it when you are ready to sell
Stock Value
When you purchase s tock you may
receive a stock certificate or have it
help electronically
The certificate states the number of
shares you own, name of the
company, the type of stock (common
or preferred), and the par value
Par value – an assigned (and often
arbitrary dollar value)
Market Value of a Stock
Market value – the price for which the
stock is bought and sold in the
market place
Reflects the price investors are willing
to pay for the stock
How a company currently is doing, its
track record, and how well it is
expected to perform in the future
determine market value.
Stock Price
Several Factors affect the price you
will pay for a share of stock
The Company’s financial situation
Current interest rates
The Market for the Company’s Products
and Services
Earnings per Share
Stock Price – The Company
When a company performs well
(making a profit) the stock is
attractive.
Investor’s consider the company’s
earning power as well as its debt
obligations.
If the company seems to be in a good
financial position, the stock price will
continue rising
Stock Price – Interest Rate
When interest rates are low, people who
would normally put money into savings
accounts and certificates of deposit look
elsewhere.
As interest rates rise, people tend to move
their money to safer investments
When interest rates fall below the current
rate of inflation, people buy more stock and
stock prices rise.
Stock Price – The Market
The marketplace determines a
company’s ability to sell its product or
service now and in the future.
If a company is in a popular industry
and its products or services are
selling well, its stock price will rise
If the demand for a particular product
or service declines, the price of the
stock will decrease
Stock Price – Earnings per Share
Earnings per share – a corporation’s
after-tax earning divided by the
number of common stock shares
outstanding, that is, shares in the
hands of investors.
Stockholders use earnings per share
as a measure of a company’s
profitability.