Transcript Chapter 7
Chapter 7
Forecasting Share
Price Movements
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-1
Learning Objectives
• Evaluate and apply bottom-up and top-down
approaches to fundamental analysis
• Describe and apply technical analysis techniques
• Examine the role of program trading
• Explain the theoretical concepts and implications
of the random walk and efficient market
hypotheses when forecasting share price
movements
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-2
Chapter Organisation
7.1
7.2
7.3
7.4
7.5
7.6
Fundamental Analysis: Top-down Approach
Fundamental Analysis: Bottom-up Approach
Technical Analysis
Program Trading
Random Walk and Efficient Market Hypotheses
Summary
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-3
7.1 Fundamental Analysis: Top-down
Approach
• Share price is determined by supply and demand
of a company’s shares
• Expectation of bad company performance causes
investors to sell their shares, increasing supply
and reducing the price
• Expectation of good company performance
increases demand and leads to an increase in
share price
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-4
7.1 Fundamental Analysis: Top-down
Approach (cont.)
• What causes the shifts in demand and supply of a
company’s securities on the secondary market?
• Three approaches to answering this question
– Fundamental analysis: top-down
– Fundamental analysis: bottom-up
– Technical analysis
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-5
7.1 Fundamental Analysis: Top-down
Approach (cont.)
• Fundamental analysis
– Considers macro and micro factors that impact upon cash
flows and future share prices of various industry sectors
and firms
Macro factors include interest rates, economic growth,
business investment
Micro factors are firm-specific and relate to management’s
impact on company performance
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-6
7.1 Fundamental Analysis: Top-down
Approach (cont.)
• Top-down approach considers macro factors
–
–
–
–
Economic growth of international economies
Exchange rates
Interest rates
Domestic economy
Growth rate
Balance of payments
Inflation
Wage and productivity growth
Government responses to changes in the above factors
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-7
Top-down approach—international
economies
• The higher the growth rate in the rest of the world,
the greater the demand for Australian exports
• Sectors benefitting from international growth
determined by source of the growth
• Growth can be driven by
– Increased consumer demand
– Increased business investment in equipment
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-8
Top-down approach—rate of growth of an
economy
• Generally, greater domestic growth leads to
increased profitability of firms
• But high growth can lead to any of the following
factors, which can reduce firm profitability
–
–
–
–
–
Deterioration in balance of payments
Increase in inflationary pressures
Pressure on wages
Depreciation of the exchange rate
Rise in interest rates
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-9
Top-down approach—exchange rates
• Affect the domestic currency profit of exporters that
quote their products in foreign currency prices
– A strengthening Australian dollar (AUD) makes these
firms worse off because the AUD value of their exports is
less
• Exchange rates also affect firms indirectly
– e.g. devaluation of currency increases cost of imports,
thereby increasing inflation
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-10
Top-down approach—domestic economy
Interest rates
• Have both a direct and indirect impact on a firm’s
value
– Direct effect on profitability
Represents the cost of debt finance for borrowers and the
return for finance providers
– Indirect effect on profitability
Rise in interest rates may indicate a slowing of economic
activity
Future reduction in profitability
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-11
Top-down approach—domestic economy
(cont.)
Current account of balance of payments
• If current account is in deficit (i.e. total international
payments exceed total international receipts) then
– Some export income is diverted to service debt
– Need to borrow foreign currency to service debt
• Indirect effect on firms’ profitability
– Government may increase interest rates to slow
economic growth and control the debt
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-12
Top-down approach—domestic economy
(cont.)
Inflationary pressures
• Effect of inflation on firm’s real profit
• Tax treatment of inflation
– Makes historical-based depreciation allowances
inappropriate
– Combined with higher replacement costs leads to an
overstatement of after-tax profit
• Inventory
– ‘Inflated’ selling price of inventory creates an illusion of
inventory profits
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-13
Top-down approach—domestic economy
(cont.)
Wages growth
• Increase in wages growth raises the amount of
business profit used for salaries
• This will impact most heavily on those firms that
are highly labour intensive
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-14
Chapter Organisation
7.1
7.2
7.3
7.4
7.5
7.6
Fundamental Analysis: Top-down Approach
Fundamental Analysis: Bottom-up Approach
Technical Analysis
Program Trading
Random Walk and Efficient Market Hypotheses
Summary
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-15
7.2 Fundamental Analysis: Bottom-up
Approach
• Following identification of the best economies and
industry sectors for investment using the top-down
approach, the bottom-up approach can be used to
identify the best companies within these
• Bottom-up approach considers micro factors using
ratios and other measures of a firm’s financial
characteristics and performance
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-16
7.2 Fundamental Analysis: Bottom-up
Approach (cont.)
• Considers factors like the following
– Accounting ratios that assess a company’s capital
structure, liquidity, debt servicing, profitability, share price
and risk (see Chapter 6), observing the trend and making
comparisons with firms in the same industry
– Additional information on key management changes,
corporate governance and strategic direction
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-17
7.2 Fundamental Analysis: Bottom-up
Approach (cont.)
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-18
Chapter Organisation
7.1
7.2
7.3
7.4
7.5
7.6
Fundamental Analysis: Top-down Approach
Fundamental Analysis: Bottom-up Approach
Technical Analysis
Program Trading
Random Walk and Efficient Market
Hypotheses
Summary
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-19
7.3
Technical Analysis
• Explains and forecasts share price movements
based on past price behaviour
• Assumes markets are dominated at certain times
by a mass psychology, from which regular patterns
emerge
• Two main forecasting models
– Moving averages (MA)
– Charting
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-20
Moving Averages (MA) Models
• Smooth out a series facilitating the identification of
trends in the series
• Calculation of MA
– Assuming a five-day moving average, the MA is
calculated by taking the average of the price series for
the preceding five days
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-21
Moving Averages (MA) Models (cont.)
• Trading rules
– Buy when the price series cuts the MA from below
– Buy when the MA series is rising strongly and the price
series cuts or touches the MA from above for only a few
observations
– Sell when the MA flattens or declines and the price series
cuts MA from above
– Sell when the MA is in decline and the price series cuts or
touches the MA from below for only a few observations
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-22
Moving Averages (MA) Models (cont.)
• Typically for daily price series both 10-day (shortterm) and 30-day (medium-term) moving averages
are calculated
• Weighted MA
– The most recent information is given the greatest weight
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-23
Charting
• Investigating patterns in price charts
• Several techniques
–
–
–
–
Trend lines
Support and resistance lines
Continuation patterns
Reversal patterns
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-24
Charting (cont.)
Trend lines
• Trends are regular movements in share prices
• Two types of trends
– Uptrend line—connecting the lower points of rising price
series
– Downtrend line—connecting the higher points of falling
price series
Return line—line drawn parallel to a trend line to create a
trend channel
• Critical issue is to determine when the trend line is
going to change
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-25
Charting (cont.)
Support and resistance lines
• Support levels—where there is sufficient demand
to halt further price falls
• Resistance levels—where there is sufficient supply
to halt further price increases
• ‘Strong’ levels—historical support and resistance
• ‘Weak’ levels—support and resistance based on
more recent activity
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-26
Charting (cont.)
Continuation patterns
• Sideways share trading that does not normally
signal a change in a trend
• Two types
– Triangles—composed of a series of price fluctuations,
each smaller than its predecessor
Symmetrical triangle (no change in trend); ascending
triangle (uptrend); descending triangle (downtrend)
– Pennants and flags—formed during a sharp rise in prices
(‘the pole’); trading volume then reduces and then
increases suddenly to take prices sharply higher
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-27
Charting (cont.)
Reversal patterns
• Occur after a major market move
• Result in a ‘head and shoulders’ pattern
– Three successive rallies and reactions, the second rally
being stronger than the first and third rallies
Left shoulder—formed by volume-strong rally on uptrend,
followed by reduced-volume reaction
Head—second rally increases price before reaction moves
price back to previous low
Right shoulder—final rally marked by reduced volume
indicating price weakness
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-28
Charting (cont.)
Elliott wave theory
• The existence of distinctive wave patterns that
characterise share-market cycles
• Key proposition is that a bull market consists of
three major waves upwards, followed by two major
down-legs, resulting in a reversion of share prices
to about 60% of the peak
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-29
7.3
Technical Analysis (cont.)
• Validity of technical analysis
– Even where techniques have no apparent underlying
validity, if they are followed by enough participants they
may impact share price behaviour at times
– More likely to forecast successfully when share prices
move out of a range explained by economic and financial
fundamentals
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-30
Chapter Organisation
7.1
7.2
7.3
7.4
7.5
7.6
Fundamental Analysis: Top-down Approach
Fundamental Analysis: Bottom-up Approach
Technical Analysis
Program Trading
Random Walk and Efficient Market Hypotheses
Summary
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-31
7.4
Program Trading
• Refers to buy and sell strategies generated by
computer programs
• Programs range between
– Simple buy/sell orders based on moving averages
– Complex monitoring of both derivatives and share
markets for the purpose of hedging a share portfolio
• Program trading increases the speed at which
prices change
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-32
Chapter Organisation
7.1
7.2
7.3
7.4
7.5
7.6
Fundamental Analysis: Top-down Approach
Fundamental Analysis: Bottom-up Approach
Technical Analysis
Program Trading
Random Walk and Efficient Market Hypotheses
Summary
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-33
7.5
Random Walk and Efficient Market
Hypotheses
• Two theories on security values and changes in
price
• Random walk
– Share price is assumed to be formed by investor’s
expectations of future cash flows, i.e. intrinsic value
– Price will change in response to new information; since
information arrives in a random fashion, stock prices
adjust in an unpredictable fashion
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-34
7.5
Random Walk and Efficient Market
Hypotheses (cont.)
• Random walk (cont.)
– Each observation in the (price) series is assumed to be
independent of the previous price
– There is an equal probability that the next price will move
up, down or remain unchanged
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-35
7.5
Random Walk and Efficient Market
Hypotheses (cont.)
• Efficient market hypothesis (EMH)
– EMH proposes that markets are information-efficient if
prices adjust immediately to new information
– It is not possible for an investor to make abnormal profits
through superior information
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-36
7.5
Random Walk and Efficient Market
Hypotheses (cont.)
• Efficient market hypothesis (EMH) (cont.)
– Three forms
Weak form—historic price data reflected in share price
Semi-strong form—all publicly available information is
reflected in share price
Strong form—public and private information is fully reflected
in share price
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-37
Chapter Organisation
7.1
7.2
7.3
7.4
7.5
7.6
Fundamental Analysis: Top-down Approach
Fundamental Analysis: Bottom-up Approach
Technical Analysis
Program Trading
Random Walk and Efficient Market Hypotheses
Summary
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-38
7.7
Summary
• Demand and supply determines the price of
shares
• Demand and supply of shares is determined by
expectations about future
– Company performance
Fundamental analysis
• Top-down approach
• Bottom-up approach
– Share price movement
Technical analysis
• Moving averages models
• Charting
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-39
7.7
Summary (cont.)
• Program trading involves buy and sell orders
generated by computer programs
• Random walk hypothesis—the price of a share is
independent of its previous price
• Efficient market hypothesis—prices adjust
immediately to new information
Copyright 2007 McGraw-Hill Australia Pty Ltd
PPTs t/a McGrath’s Financial Institutions, Instruments and Markets 5e by Viney
Slides prepared by Anthony Stanger
7-40