Transcript Achieving a Circular Economy

Achieving a Circular Economy: How
the Private Sector is Reimagining
the Future of Business
Nov 17, 2015
Presented by GreenBiz.com
Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good
@JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz
Source:
Source:
Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good
@JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz
INSIGHT &
ANALYSIS
Providing robust
evidence about the
benefits of the
circular economy
transition
EDUCATION
& TRAINING
Inspiring learners to
re-think the future
through the circular
economy framework
FOUNDATION PROGRAMME AREAS
BUSINESS
& POLICY
Catalysing
circular
activities
across the
global economy
COMMUNICATIONS &
PUBLISHING
Developing the
conceptual
framework and
celebrating best
practice
GLOBAL PARTNERS
OTHER PARTNERS AND RELATIONSHIPS
CE100
CE100 - SATELLITES
CE100 AFFILIATES
WHO WE ARE WORKING WITH
ACADEMIC AND OTHER EDUCATION PARTNERS
CIRCULAR ECONOMY - MATERIAL COST SAVINGS VALUE
Growth Within: A Circular Economy Vision for a
Competitive Europe
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Structural waste
Contribution of emerging technologies
Implications of rebound effects
Potential for greater utility and decoupling
Impact on profitability
Impact on GDP and employment
Impact on environment and economic resilience
CIRCULAR ECONOMY – BROADER VALUE ASSESSMENT
CIRCULAR ECONOMY - VALUE & BENEFIT LEVERS
CIRCULAR ECONOMY – BROADER VALUE IMPACT
THE USA OPPORTUNITY AND CHALLENGE
Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good
@JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz
Scaling the circular economy at HP
• Product design – designing
out waste, materials use,
upgradeability
• New business models –
service-based solutions
• Reverse cycles – “closed
loop” recycling, reuse and
refurbishment
• Breakthrough innovation –
disrupting global supply
chains and manufacturing
HP PageWide technology
Product design eliminates waste
• Uses up to 94% less supplies
and packaging waste than
comparable laser printers
• Reduces carbon footprint of
printing up to 55% per printer
• Uses up to 84% less energy
while printing and up to 25%
less power overall1 than lasers
in its class
• Prints up to twice the speed
and half the cost per page of
other color lasers
• Meets ISO specifications for
use in cleanrooms
1 Using ENERGY STAR Total Energy Consumed (TEC) calculations.
HP Instant Ink
New business models, including Internet-connected printing
subscription services
• Printers generate up to 67% less waste per
printed page than conventional business
models
• Ink replacement cartridges automatically
delivered when printer is running low on ink
• Used cartridges returned to HP and fed
directly into “closed loop” recycling
program
• Customers can choose from different
monthly service plans based on pages
printed
• Enables customers to save up to 50% on
ink
HP “closed loop” recycling program
Reverse cycle solution featuring cross-industry collaboration and upcycling
• Manufacturing new ink cartridges
using returned cartridges and other
plastics contributes to circular
economy
• In five years, HP has helped divert
on average more than 1 million
water bottles per day
• More than 2.5 billion cartridges
produced using over 3 billion bottles
and 40 million hangers
• Recycled plastic has up to a 33%
smaller footprint than virgin plastic
• Enables HP to reduce fossil fuel
consumption by 54% and water
consumption by 75%
“Closed loop” recycled plastic progression
• Recycled PET (rPET)
– Five year development;
Wave 1: rPET
implemented in 2005
• Recycled polypropylene (rPP)
– Three year development;
Wave 2: rPP
implemented in 2013
• Recycled high impact
polypropylene (r2P2)
– Less than 12 months
Wave 3: r2P2
development; implementation
began in 2014
• More than 75% of HP inkjet
supplies contain “closed loop”
plastic
Keys to HP’s “closed loop” recycling success
Innovation in
recycling and
RCP solutions
Partnering with
innovative
suppliers
With no precedent or
roadmap, creativity
and invention
essential
Collaboration with
partners leveraged
core competencies
Patience and
persistence
through
development
process
Management provided
team time and resources
for success
3D printing and HP MultiJet Fusion™ Technology
Breakthrough innovation will transform supply chains and
industries
• Additive manufacturing enables
unique structural designs with no
manufacturing waste
• Enable new part/service supply
chains for other industries
• Exact supply and demand
matching delivers ability to
economically produce small
quantities
• Analogy to digital print
manufacturing with customized
product options that reduce waste
1
Speed
2
Quality
3
Economics
4
Reliability
Summary – why circular economy?
• It is part of our DNA
• Leadership in products and
services
• It makes good business
sense
• Challenges
• Collaboration
• Disruptive innovation to
transform other industries
Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good
@JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz
About Tetra Pak:
Protecting What’s Good
“A package should save more than it costs” – Dr. Ruben Rausing
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Developing and Deploying
Best Practices
• 43% of 2014 supply
was certified
• 100% of paperboard
met controlled wood
requirements
Recycling Alone Is Not Enough
Expanding carton recycling while
increasing share of renewable content
Renewability
Recycling
A Better
Packaging
Choice
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Average 74%
paper
Green PE for
caps
Green PE for
packaging
coating
•
Over 55% of
US HH have
access to
carton
recycling in 48
States
EC/06.10.14
Innovation On the Front End
Advantages
1. Long term business growth: Secured long term supply of resources,
retailer pressure, consumer demand
2. Better risk management: More reliable supply chain with less
business disruption around supply of resources, better ability to
manage costs and experience less price volatility.
3. Brand equity and reputation: Ability to make an emotional connection
with consumers as the awareness around resource scarcity grows;
ability to meet climate change goals
/ 33
The Way Forward
Consensus
• Collaborative Approaches
• Common Understanding
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Today’s Speakers
Jennifer Gerholdt
Director, Environment Program, U.S. Chamber of Commerce
Foundation, Corporate Citizenship Center
@USCCBiz4Good
@JGerholdt
Andrew Morlet
CEO, Ellen MacArthur Foundation
@circulareconomy
John Ortiz
Director- Product Stewardship, HP
@hp
Elisabeth Comere
Director- Environment & Government Affairs, Tetra Pak, Inc. USA
@TetraPak_NA_Eco
John Davies
Vice President & Senior Analyst, GreenBiz Group
@GreenBiz
Webcast Hashtag: #GrnBz
Thank you for joining us. For
more information, visit:
uschamberfoundation.org/corporate-citizenship-center
greenbiz.com