Transcript Slide 1

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Data Visualisation in the Research Industry:
It’s Time To Embrace It
Nicola Moss
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Version 1
10/07/13
DATA
2
VISUALISATION
DESIGN DATA STORY
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Expectations
3
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Reality
4
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NRS App
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Tech Tracker
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Infographics
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COLLABORATE
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From this.....
9
Importance of
economy (%)
% citing economy as an important issue
80
Annual GDP
growth each
quarter (%)
3
70
2
60
1
50
40
0
30
-1
20
-2
10
0
-3
GDP quarterly data from ONS; Importance of the economy data from Ipsos MORI Issues Index
Year
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To this....
10
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From a plate of spaghetti....
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90
80
70
60
50
40
30
20
10
0
Year
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....to a geological cross-section.....
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90 Inflation/Prices
Trade
Unions
80
Unemployment
NHS
70
60
Local
Govt
50
40
Education
30
Pollution/
Envt.
20
10
0
Year
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Economy
Race/
immigration
Crime
Defence
Foot
and
EU Mouth
...to a usable infographic
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Why infographics are important for researchers
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• Great way of making often complex research
findings bite-size and digestible
• Vying for attention amongst other poll/survey
results etc.
• The ‘twitter generation’ has less patience – will
not trawl through long passages of text
• Visualisations are a good way of succinctly
encapsulating key findings
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10 rules for good design
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Good design is unobtrusive
Good design is consequent
to the last detail
Good design is honest
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Jazzy…
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Collaboration
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SUCCESS
STORIES
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Political Monitor
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A Tale Of Three Cities
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Google Multi-screen
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EMBRACE
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Ipsos MORI DataFizz
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[email protected]
@IMdatafizz
10/07/13
www.ipsos-mori.com/datafizz
0161 240 2401
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This
work
1 was carried out in accordance with the requirements of the international quality standard for market research, ISO 20252:2006 and with the Ipsos MORI Terms and Conditions which can be found here