Transcript Document
Equity Fundamentals
Econ 173A
Summer 2013
1
Financial Instruments
Money Market
Certificates of Deposit
U.S. Treasury Bills
Money Market Funds
Bond Market
Treasury Notes and Bonds
Municipal Bonds
Corporate Bonds
Equity Market
Common Stock
Preferred Stock
Derivative Market
Options
Futures
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Risk and
Prices
andexpected
Coupon Return
Rates
Return
Risk
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Equity Basics
Equity Securities: Evidence of an ownership share in a
corporation.
Fixed Income Securities vs. Equity Securities
Fixed Claim
High Priority on cash flows
Tax Deductible
Fixed Maturity
No Management Control
Bonds
Residual Claim
Lowest Priority on cash flows
Not Tax Deductible
Infinite life
Management Control
Hybrids (Combinations
of debt and equity)
Common Stock
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The Appeal of Common Stocks
Residual Owners: stockholders of a firm are the
owners, who are entitled to dividend income and a
prorated share of the firm’s earnings only after all the
firm’s other obligations have been met
Stocks allow investors to tailor investments to meet
individual needs and preferences.
Stocks may provide a steady stream of current income
through dividends.
Stocks may increase in value over time through
capital gains.
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From Stock Prices to Stock Returns
Stock Returns: take into account both price changes and
dividend income
Over past 50 years, stock returns have ranged from +48.28%
in 1954 to -21.45% in 1974
Stock returns over past 50 years have averaged around 11%
From 1998 through mid-’03, DJIA averaged 1.7%
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DJIA annual Returns since 2003
2003
8341.63
10453.92
2112.29
25.32%
2004
10453.92
10783.01
329.09
3.15%
2005
10783.01
10717.50
-65.51
-0.61%
2006
10717.50
12463.15
1745.65
16.29%
2007
12463.15
13264.82
801.67
6.43%
2008
13264.82
8776.39
-4488.43
-33.84%
2009
8776.39
10428.05
1651.66
18.82%
2010
10428.05
11577.51
1149.46
11.02%
2011
11577.51
12217.56
640.05
5.53%
2012
12217.56
13104.14
886.58
7.26%
Average
5.95%
Standard Deviation 16.02%
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Current Income from Stocks versus Bonds
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Equity Basics
Equity can either be:
Privately held
Publicly held
There are two types of equity:
common stock
preferred stock
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Advantages of Stock Ownership
Higher returns than bonds.
Over past 50 years, stocks averaged 11% and high-grade
corporate bonds averaged 6%.
Inflation hedge – stock returns typically exceed the rate of
inflation.
Easy to buy and sell stocks.
Price and market information is easy to find in financial media.
Unit cost per share of stock is lower than for bonds.
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Disadvantages of Stock Ownership
Stocks are subject to many different kinds of risk:
Business risk
Financial risk
Market risk
Event risk
Difficult to predict which stocks will go up in value due
to wide swings in profits and general stock market
performance
Low current income compared to other
investment alternatives
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Common Stock Values
Par Value: the stated, or face, value of a stock
Mainly an accounting term and not very useful
to investors
Book Value: the amount of stockholders’ equity
The difference between the company’s assets minus the
company’s liabilities and preferred stock
Market Value: the current price of the stock in the
stock market
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Common Stock Values
Market Capitalization: the overall current value of the
company in the stock market
Total number of shares outstanding multiplied by the market
value per share
Investment Value: the amount that investors believe
the stock should be trading for, or what they think it’s
worth
Probably the most important measure for a stockholder
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Shareholder Rights
If a dividend is declared, the dividend each shareholder
receives must be in proportion to the shareholder’s
ownership interest in the firm.
the right to vote – one vote for each share held
Attend annual meetings and vote in person.
Sending in a proxy statement.
the right to maintain ownership percentage
rights offering.
Preemptive right is sometimes waived in the corporate charter.
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Stock Splits
A stock split is an accounting decision to change the
number of shares outstanding without selling any more to
the public – a neutral occurrence.
With a forward split, also called a regular way or direct
split, shareholders end up with a greater number of shares
than before the split.
With a reverse split, the number of existing shares is
reduced.
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Stock Splits
The value of a firm cannot be increased by
splitting, or combining, its shares.
Examples
AT&T (Nov 2002) 1-for-5 split
Netflix (Feb 2004) 2-for-1 split
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Stock Splits
The primary motivation for a stock split is usually a desire
to reduce the share price – optimal trading range.
People prefer to buy round lots.
Large reverse splits often reduce the number of
shareholders.
The difference between a stock split and a stock dividend is
purely an accounting phenomenon.
With a stock split, the par value of the stock changes by the
split factor.
With a stock dividend, the par value is not affected.
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The Financial Page Listing
new 52-week high
cc
dd
g
n
pf
s
wt
x
new 52-week low
PE ratio > 100
loss in the most recent four quarters
dividends and earnings in Canadian dollars
newly issued in the past 52 weeks
preferred stocks
stock split/stock dividend > 10% in past 52 weeks
warrant
ex-dividend
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Dividends
Dividend income is one of the two basic sources of return to
investors.
Dividend income is more predictable than capital gains, so
preferred by investors seeking lower risk.
Dividends are taxed at maximum 15% tax rate, same as capital
gains.
Dividends tend to increase over time as companies’ earnings
grow; increases average 3-5% per year.
Dividends represent the return of part of the profit of the
company to the owners, the stockholders.
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Dividends and Earnings Per Share
Earnings Per Share: the amount of annual earnings
available to common stockholders, stated on a per-share
basis
Earnings are important to stock price
Earnings help determine dividend payouts
EPS
Net profit
Preferred dividends
after taxes
Number of shares of
common stock outstanding
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Dividends and Dividend Yield
Dividend Yield: a measure to relate dividends to share
price on a percentage basis
Indicates the rate of current income earned on the
investment dollar
Convenient method to compare income return to other
investment alternatives
Annual dividends received per share
Dividend yield
Current market price of the stock
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Dividends and Dividend Payout Ratio
Dividend Payout Ratio: the portion of earnings per share
(EPS) that a firm pays out as dividends
Companies are not required to pay dividends
Some companies have high EPS, but reinvest all money
back into company
Dividends per share
Dividend payout ratio
Earnings per share
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Dividends: Types of Dividends
cash dividends
paid in cash
some firms have an optional dividend reinvestment plan
(DRIP).
stock dividends
paid in additional shares of stock
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Dividends: Special Distributions
spin-offs
a parent firm divests itself of a subsidiary, and all the shares in the
subsidiary are distributed proportionally to the shareholders in the parent
split-offs
a parent firm divests itself of a subsidiary, and the shareholders must
make a choice between keeping shares in the parent, or exchanging them
for shares in the separated subsidiary
tracking stock
These shares track the performance of a subsidiary, and in many
respects, are just a new class of shares.
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The Dividend Payment Procedure
A dividend paid in accordance with a previously announced
corporate policy is a regular dividend.
Companies try to establish a regular pattern and usually
pay dividends quarterly.
A firm that wishes to make an extra
distribution of cash to the shareholders does
so through a special dividend, also called an extra or
extraordinary dividend.
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The Dividend Payment Procedure
The Chronology of Events
1. date of declaration
Ex-dividend date
(2 business days prior
to the date of record)
2. date of record
3. date of payment
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Why Dividends Do Not Matter
Paying dividends reduces the amount in a firm’s checking
account, and hence the shares are worth less.
On the ex-dividend date, share prices tend to fall by about
the amount of the dividend.
Dividends can provide insights to the company’s thoughts
about the future.
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Categories of Stock
blue chip
Income stocks are those that historically have a higher-thanaverage payout ratio.
Cyclical stock is one whose fortune is directly tied to the
state of the overall national economy.
Defensive stock is largely immune to changes in the
economy.
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Categories of Stock
Growth stocks reinvest most of their earnings rather than
paying them out as dividends and may be good candidates
for above-average returns.
Speculative stock has a high probability of a loss and a
small probability of a large profit.
Penny stocks refer to unusually risky, especially
inexpensive shares.
Category overlap: The stock categories are not mutually
exclusive.
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Types of Stock
Blue Chip Stocks: financially strong, high-quality
stocks with long and stable records of earnings and
dividends
Companies are leaders in their industries
Relatively lower risk due to financial stability
of company
Popular with investing public looking for steady growth
potential, perhaps dividend income
Provide shelter during unsettled markets
Examples: Wal-Mart, Proctor & Gamble, Microsoft, United
Parcel Service, Pfizer and 3M Company
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Types of Stock (cont’d)
Income Stocks: stocks with long and sustained records
of paying higher-than average dividends
Good for investors looking for relatively safe and high level
of current income
Dividends tend to increase over time (unlike interest
payments on bonds)
Some companies pay high dividends because they offer
limited growth potential
More subject to interest rate risk
Examples: Verizon, Conagra Foods, Pitney Bowes, R.R.
Donnelley, Bank of America and AmSouth Bancorp
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Types of Stock (cont’d)
Income Stocks: stocks with long and sustained records
of paying higher-than average dividends
Dividends tend to increase over time (unlike interest
payments on bonds)
Some companies pay high dividends because they offer
limited growth potential
Examples: Verizon, Conagra Foods, Pitney Bowes, Wrigley
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Types of Stock (cont’d)
Growth Stocks: stocks that experience high rates of
growth in operations and earnings
High rate of growth in earnings > market
Higher price appreciation (due to increasing earnings)
Riskier investment because price will fall if earnings growth
cannot be maintained
Typically pay little or no dividends
Examples: Lowe’s, Harley-Davidson, Starbucks, Apple
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Types of Stock (cont’d)
Cyclical Stocks: stocks whose earnings and overall
market performance are closely linked to the general
state of the economy
Stock price tends to move with the business cycle
Tend to do well when economy is growing, poorly in
slowing economy
Best for investors willing to move in and out of market as
economy changes
Examples: Caterpillar, Maytag Corp.
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Types of Stock (cont’d)
Defensive Stocks: stocks that tend to hold their value,
and even do well, when the economy starts to falter
Stock price remains stable or increases when general
economy is slowing
Products are staples that people use in good times and bad
times, such as electricity, beverages, foods
and drugs
Best for aggressive investors looking for “parking place”
during slow economy
Examples: Proctor & Gamble, WD-40, Walmart
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Market Capitalization
Small-Cap Stocks: under $1 billion
Mid-Cap Stocks: $1 billion to $4 or
$5 billion
Large-Cap Stocks: more than $4 or
$5 billion
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Types of Stock
Small-Cap Stocks: small companies with market
capitalizations less than $1 billion
Provide opportunity for above-average returns
(or losses)
Short financial track record
Erratic earnings
Not widely-traded; liquidity is issue
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Types of Stock (cont’d)
Mid-Cap Stocks: medium-sized companies with
market capitalizations between $1 billion and $4 or $5
billion
Provide opportunity for greater capital appreciation
than Large-Cap stocks, but less price volatility than SmallCap stocks
Long-term track records for profits and stock valuation
“Baby Blues” offer same characteristics of Blue Chip stocks
except size
Examples: Wendy’s, Barnes & Noble, Petsmart, Cheesecake
Factory
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Types of Stock (cont’d)
Large-Cap Stocks: large companies with market
capitalizations over $4 or $5 billion
Number of companies is smaller, but account for 80% to
90% of the total market value of all U.S. equities
Bigger is not necessarily better
Tend to lag behind small-cap and mid-cap stocks, but
typically have less volatility
Examples: AT&T, General Motors, Microsoft
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Investing in Foreign Stocks
Globalization of financial markets is growing
U.S. equity market is less than 50% of world
equity markets
Six countries make up 80% of world equity market
U.S. market remains largest and one of best
performing equity markets
Much of performance of non-U.S. markets is due to changes
in currency exchange rates
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Stock Investment Strategies
Buy-and-Hold
Investors buy high-quality stocks and hold them for
extended time periods
Goal may be current income and/or
capital gains
Investors often add to existing stocks over time
Very conservative approach; value-oriented
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Stock Investment Strategies (cont’d)
Current Income
Investors buy stocks that have high dividend yields
Safety of principal and stability of income are
primary goals
May be preferable to bonds because dividends levels tend to
increase over time
Often used to provide to supplement other income, such as
in retirement
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Stock Investment Strategies (cont’d)
Quality Long-Term Growth
Investors buy high-quality growth stocks, mid-cap stocks
and tech stocks
Capital gains are primary goal
Higher level of risk due to emphasis on capital gains
Significant trading of stocks may occur over time
Diversification is used to spread risk
“Total Return Approach” is version that emphasizes both
capital gains and high income
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Stock Investment Strategies (cont’d)
Aggressive Stock Management
Investors buy high-quality growth stocks, blue chip stocks,
mid-cap stocks, tech stocks and cyclical stocks
Capital gains are primary goal
High level of risk due to emphasis on capital gains
Investors aggressively trade in and out of stocks, often
holding for short periods
Timing the market is key element
Time consuming to manage
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Stock Investment Strategies (cont’d)
Speculation and Short-Term Trading
Also called “day trading”
Investors buy speculative stocks, small-cap stocks and tech
stocks
Capital gains are primary goal
Highest level of risk due to emphasis on capital gains in
short time period
Investors aggressively trade in and out of stocks, often
holding for extremely short periods
Looking for “big score” on unknown stock
Time consuming & high trading costs
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What is Security Analysis?
“The process of gathering and organizing information and
then using it to determine the intrinsic value of a share of
common stock.”
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What is Intrinsic Value?
Intrinsic Value
The underlying or inherent value of a stock, as determined
through fundamental analysis
A prudent investor will only buy a stock if its market price
does not exceed what the investor thinks the stock is worth.
Intrinsic value depends upon several factors:
Estimates of future cash flows
Discount rate
Amount of risk
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“Top Down” Approach to
Traditional Security Analysis
Step 1: Economic Analysis
State of overall economy
Step 2: Industry Analysis
Outlook for specific industry
Level of competition in industry
Step 3: Fundamental Analysis
Financial condition of specific company
Historical behavior of specific company’s stock
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Efficient Market Hypothesis
Efficient Market: the concept that the market is so
efficient in processing new information that securities
trade very close to or at their correct values at all times
Efficient market advocates believe:
Securities are rarely substantially mispriced in
the marketplace
No security analysis is capable of finding mispriced
securities more frequently than using random chance
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Who Needs Security Analysis
in an Efficient Market?
Fundamental analysis is still important because:
All of the people doing fundamental analysis is the reason
the market is efficient
Financial markets may not be perfectly efficient
Pricing errors are inevitable
7-51
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Industry Analysis
Evaluate the competitive position of a particular industry in
relation to
other industries
Looking for new opportunities &
growth potential
Identify companies within the industry that look promising
Looking for strong market positions, pricing leadership,
economies of scale, etc.
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Issues that Affect an Industry
What is the nature of the industry?
Is the industry regulated?
What role does labor play in the industry?
How important are technological developments?
Which economic forces have the most impact on the
industry (e.g., interest rates, foreign trade)?
What are the important financial and operating
considerations (e.g., access to capital)?
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Concepts of Value
Book Value
Market value
Liquidation Value
Fair Market Value, Intrinsic Value
a) Value given a thorough appreciation of the Company,
its prospects, and the market
b) Look for mispricing
c) Alpha = E(HPR) less Market RRR
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The Valuation Process
a)
b)
a)
a)
b)
The Economy, The Market, The Business
Forecast Earnings and Cash Flows
Growth rates
Dividend payout rate
Select Valuation Model
Select the Discount Rate
Exogenous or endogenous
Conclusion & Recommendation
Under or over Valued
Buy, Sell, Hold
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Economy, Sector, Market, Company
Inherent sector and industry profitability
Industry structure
Company’s relative competitive position
a) Market share
b) Cost leadership
c) Pricing power
d) Product differentiation versus product focus
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Forecasting
Top-down forecast
a) Economy-Sector-Industry-Company
Financial forecast
a) Financial Statement Analysis: revenues & expenses
b) From profits to cash flows, esp. Free Cash Flows
c) Costs, prices, and the Product life cycle
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The Valuation Model
Approach
a) Cost
b) Income
c) Market
Method
a) De Novo or M&A
b) Revenues, Earnings, Cash flows
c) Comparables
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Models
Dividend Discount Model
D.C.F.
C.A.P.M.
Fama & French
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Discount Rates
Build-up Method
a) Risk-free Rate +
b) Equity risk premium +
c) Company risk premium
P/E implied
C.A.P.M.
a) Risk-free Rate +
b) Non-systematic risk premium
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Growth Cycle Stages
and Investments
Growth Cycle reflects the vitality of an industry or a company
over time.
Initial development: industry is new and risks are
very high
Rapid expansion: product acceptance is growing and investors
become very interested
Mature growth: expansion comes from growth in the economy
and returns are more predictable
Stability or decline: demand for product is
investors avoid this stage
diminishing and
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Fundamental Analysis
Evaluate the financial condition and operating results of
a specific company
Competitive position
Composition and growth in sales
Profit margins and dynamics of earnings
Asset mix (i.e. cash balance, inventory, accounts receivable,
fixed assets)
Financing mix ( i.e. debt, stock)
The value of a stock is influenced by the financial
performance of the company that issued the stock.
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Where Do We Start?
Interpreting Financial Statements
Using Financial Ratios
Fundamental analysis is often the most demanding and
most time-consuming phase of stock selection.
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Major Groups of Financial Ratios
Liquidity Ratios: the company’s ability to meet day-to-day
operating expenses and satisfy short-term obligations as they
become due
Activity Ratios: how well the company is managing
its assets
Leverage Ratios: amount of debt used by the company
Profitability Ratios: measures how successful the company is at
creating profits
Common Stock Ratios: converts key financial information into
per-share basis to simplify
financial analysis
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Common Stock Ratios
Price/Equity Ratio: shows how the stock market is pricing the
company’s common stock
One of most widely used ratios in common stock selection
Often used in stock valuation models
P/E
Market price of common stock
EPS
Net profit after taxes Preferred dividends
EPS
Number of common shares outstanding
Higher ratio: more expensive
Lower ratio: less expensive
65
Common Stock Ratios (cont'd)
What is the P/E ratio for a company with profits of $139.7
million, 61,815,000 outstanding shares of common stock and a
current market price of $41.50 per share?
$139,700,000
EPS
or $2.26
61,815,000 shares
$41.50
Price/Earnings ratio
or 18.4
$2.26
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Common Stock Ratios (cont'd)
Price/Earnings Growth Ratio (PEG): compares
company’s P/E ratio to the rate of growth
in earnings
Stock’s P/E ratio
PEG ratio=
3- to 5-year growth rate in earnings
Ratio > 1: stock may be fully valued
PEG = 1: stock price in line with
earnings growth
Ratio < 1: stock may be undervalued
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Common Stock Ratios (cont'd)
Payout Ratio: how much of its earnings a company
pays out to stockholders in the form
of dividends
Traditional payout ratios have been 40% to 60%
Recent trends have been lower payout ratios, with more tax
efficient stock buyback programs used frequently
High payout ratios may be difficult to maintain and the stock
market does not like cuts in dividends
Dividends per share
Payout ratio
Earnings per share
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Common Stock Ratios (cont'd)
Book Value per Share: difference between assets and
liabilities (equity) per share
Book value per share
Common stockholders’ equity
Number of common shares outstanding
A company should be worth more than its
book value.
69
Common Stock Ratios (cont'd)
Price-to-Book Ratio: compares stock price to book
value to see how aggressively the stock is being priced
Market price of common stock
Price-to-book-value
Book value per share
Higher ratio: stock is fully-priced or overpriced
Lower ratio: stock may be fairly priced
or underpriced
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