Transcript Document
Europe &
International Real
Estate
WELCOME
Learning Objectives
Identify how the social, economic, political, and geographical
characteristics of European countries impact real estate.
Recognize how formation and development of the EU impacts
member countries economically and culturally.
Develop market intelligence by researching factors that shape
European real estate markets and assessing business
opportunities.
Develop a network of key contacts in real estate, business,
and government in order to reach clients and customers and
complete property transactions.
Gain ideas on methods for promoting markets, properties,
and services.
Page 2
Course Structure
Introduction
Europe Today
Market Dynamics: Challenges, Choices,
Trends
Does Culture Matter?
A Look at Germany
A Look at the United Kingdom
A Look at Spain
Country Profiles
Page 2
Countries Included
Austria
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
Finland
France
Germany
Hungary
Ireland
Italy
Latvia
Netherlands
Norway *
Poland
Portugal
Russia *
Slovakia
Slovenia
Spain
Sweden
Switzerland *
Turkey *
Ukraine *
United Kingdom
Page 5
1. Europe Today
Page 8
Europe Lives Its History
Two World Wars
The Marshall Plan
NATO
The Cold War
Page 10
Europe Lives Its History
Fall of Berlin Wall,
Cold War ends
Revitalization of Central
and Eastern Europe
Formation of the EU
EU expansion 04–07
Page 11
United in Diversity
Peace, prosperity and
freedom…in a fairer, safer world
Four Freedoms
Goods
Capital
People
Services
Page 12
Schengen Agreement
Unrestricted cross-border travel
No passport check at border
United Kingdom and Ireland—opt out
Schengen area countries participate in
the U.S. Visa Waiver Program
Except Poland
Page 12
EU Decision Making
Council of Ministers and European Council
Primary decision-making body
European Parliament
Cooperation
Assent
Co-decision
European Commission
Implements regulations
and directives
Page 13-16
Reform Treaty
Streamlined decision-making
Capped EU Parliament at 751 delegates
6–96 delegates per country
Subsidiarity and proportionality
Decisions made close to the citizen
EU acts only when more effective than
local, regional, or national action
Page 16-17
Future Expansion
Stabilization and Association Agreements
Catch up economically
Unanimous approval required
Candidates: FYROM, Iceland,
Montenegro, Serbia, Turkey
Potential candidates: Albania, Bosnia
Herzegovina, Kosovo
Page 17
Turkey EU Membership?
Pro—Crossroads of
East and West
Affinity to Europe
Constitution
Oil & gas pipelines
Market opportunities
Large military
NATO member
Many Turks live in
Europe already
Con—Too big, too poor,
too different
5% of land is European
EU members disapprove
Immigrants
Human, minority, religious
rights
Cyprus situation
Erodes small countries’
influence
Page 18
Cultural Heritages
Council of Europe as conservator and
advocate
Cultural heritage: a force for fostering
social cohesion and inclusion
Dynamic resources: built environment,
natural environment, values, traditions,
historic sites, arts, archeology, and
languages
Page 22
Council Initiatives
European Heritage Days
Cultural Corridors
Culture Watch Europe
Compendium
Youth programs
Teacher training
Page 23
Cultural Heritage and Real Estate
Economic development
Town planning, building
standards, and future
development
Specialized building
skills
Preservation enhances
property values
Page 24-26
2. Market Dynamics
Demographics
European countries are aging, 2040 median age—47
Reduced workforce, productivity, economic growth
Higher pension, health care costs
Intergenerational equity?
Some countries grow, some decline
Challenges for Real Estate?
Potential decreased demand for all types of real
estate—residential, commercial, and retail
Page 30-31
Immigration
Challenge or a solution for demographic issues?
Integration into the society and the workforce
Immigrant in EU—6% of population
3 out of 4 immigrants live in Germany, Spain, U.K.,
France, or Italy
Challenges for Real Estate?
Population growth correlates with demand for real
estate. Immigrants become homeowners, renters,
business owners, and retirees.
Page 32-35
Employment
Unemployment
Lack of job opportunities
High youth unemployment
EU Youth Guarantee
Erosion of fundamental economic capacity
Challenges for Real Estate?
Can workers buy a home, form a new household?
Correlation with commercial and retail real estate.
Page 35-38
North-South Disparity
Triggering events: global recession, revelation of
Greece’s misstated deficit
Scrutiny on Spain, Ireland, Italy, Portugal
Solvent, optimistic, prosperous north versus
indebted, pessimistic struggling south
France: northern economy, southern attitude
Challenges for Real Estate?
Capital flight, high-yield buying opportunities with high
risk, erosion of property values, suppressed demand.
Page 38-40
Future of the Euro
Monetary union without a fiscal (banking) union
Interconnected globally, few firewalls
Governance structure slows action
ECB policy mandate: maintain stability, low inflation
Challenges for Real Estate?
High cost of dismantling the eurozone? Currency
devaluations would cause immediate value loss.
Investor equity wiped out. Recalculation of mortgages.
Investor stampede to exit.
Page 41-42
Integration or Separation
Break up EU or integrate to solve structural issues?
Will countries be willing to cede more control?
Scared into greater integration?
Will future generations see EU membership as a
benefit or a burden?
Challenges for Real Estate?
Dissolution without planned transition would provoke
economic chaos. Integration could standardize
property transaction procedures
Page 42-44
National Banks or Banking Union
Completion of an EU banking union for financial
stability and consistency
Pre-crisis: no enforcement mechanisms or
consequences for missing goals
Post-crisis: EC and ECB moving toward a banking
union, SSM, SRM, deposit guarantees
Challenges for Real Estate?
Real estate thrives in an environment of orderly
financial markets and banking systems.
Page 44-45
Europe 2020
Smart: Developing an economy based on knowledge and
innovation
Sustainable: Promoting a more resource efficient,
greener, and competitive economy
Inclusive: Fostering a high-employment economy of
economic, social, and territorial cohesion
Challenges for Real Estate?
Roadmap for the EU to recover and prepare for the next
decade. See page 46 of Manual.
Page 46-47
Europe 2020 Economic Governance
European Semester
Stabilization and Growth Pact
Euro Plus Pact
Challenges for Real Estate?
Economic monitoring for property bubbles, growing
current account deficits or surpluses, or decreases in
competitiveness
Page 47-48
Austerity or Government Stimulus
National budgets are more complex than households
Continuing austerity or increasing government
spending to stimulate the economy?
Economic growth or downward deflationary spiral?
Challenges for Real Estate?
Austerity has generated a general downward spiral as
economic capacity diminishes and real estate
investment is postponed, infrastructure deteriorates.
Page 48-49
Residential Real Estate
High rate of homeownership: 70%
Highest ownership rates in Central and
Eastern European
Germany—wealthy country but majority
rent, very pro-tenant
House price trends reflect north-south
economic disparities
Page 49-51
Housing Bubbles
Rapid price appreciation: Estonia,
Slovakia, Latvia
Spain and Ireland housing construction
booms
Euro mortgages in non-euro countries
Recourse debt
Page 52-53
Mortgage Directive
Standardized Information Sheet
Warnings on foreign-currency loans
Evaluation of borrower’s ability to repay
Early pay off permitted
Authorized intermediaries “passport”
Encourage reasonable forbearance
No mandatory LTV or DTI
Page 53
Property Expos
Barcelona Meeting Point
CEREAN Conference
Expo Real
FIABCI World Congress
MIPIM Europe
OPP Live
Place in the Sun
RECon
Page 58
Investor Visas
Intersection of bargain real estate and nonEuropean wealth
Investment buys resident status
Unrestricted travel in Schengen area
Safe haven for cash
Access to prestigious schools, universities
Personal safety
Moral, ethical questions?
Page 54-55
Commercial Real Estate Trends
Foreign direct investment returning
to pre-crisis levels
Competition for prime assets
Cash chasing assets
Sustainability as a strategy
Page 55-56
Your Challenge: Business Building
Who is my target market and where are they?
How can I reach them?
What does my target market buy or sell?
What is my value proposition?
Will I compete on time, cost or quality?
No planning is a plan to do nothing.
How will you meet the challenge of building
your European real estate business?
Page 57
Keeping Up-to-Date
Market
information
Prospects and
clients
Reminders
Maps
Spheres of influence
News and trends
Magazines, journals,
books, and
newspapers
Page 59
3. Does Cultural
Matter?
High and Low Context
High Context
Low Context
Values formality,
face-saving
communication,
relationships and the
slower pace needed to
develop them
Values informality,
results, fast pace,
punctuality, and direct
communication
Page 62
Geographic Location
Geographic Location
North and West
CONTEXT
High
Low
Portugal
Spain
Central
South and East
Hungary
Bulgaria
Greece
Italy
Romania
Russia
Turkey
Ukraine
Belgium
France
U.K.
Denmark
Finland
Germany
Ireland
Netherlands
Norway
Sweden
Switzerland
Austria
Czech Republic
Latvia
Poland
Slovakia
Page 63
4. A Look at
Germany
Geography
16 Federal
States (Länder)
Page 68
25 Years After Reunification
Economic convergence
Privatizing property
Solidarity tax
Social convergence
Page 69-70
When Germans Buy Homes
Once-in-lifetime event
No MLS, brokers sell their own listings
All of the facts, please
No extended preclosing time
Signing ceremony completes transaction
Page 72-73
Nation of Renters
“Once a renter always a renter”
Lowest rate of home ownership in
the EU
About 53% own homes
Laws are very pro-tenant
Page 74
Energy Efficiency
Required energy certificates:
Demand-oriented certificate
Consumption-oriented certificate
Provides information on energy
operating costs
Allowable factor for rent increases
Page 74
When Germanys Buy Abroad
Mediterranean coastlines
and islands, west coast of
Florida
Check direct air routes
from German hubs
Deliberate approach to
second home buying
Buyer loyalty may be an
issue
Page 75
When Foreigners Buy in Germany
No restrictions on foreign purchase
All proceedings are conducted in German
Hire an interpreter
Obtain a copy of the purchase contact
before the signing ceremony
Be prepared to ask questions during
contract reading
Page 75
Commercial Real Estate
Concentrated in Berlin, Hamburg,
Düsseldorf, Frankfurt, Munich, and
Stuttgart
Eastern Germany lags behind the west
Competition for prime assets bids up
prices
Spillover seeks opportunity in outlying
areas, second-tier cities
Page 75-77
Doing Business
Rules and regulations contribute to an
orderly life
Business proceeds without a personal
relationships
Straightforward communications
Punctuality!
Contracts followed to the letter
Page 78-79
Beyond the Basics
Business and personal life are separate
Working overtime shows lack of
planning
No hand gestures, touching, or
backslapping
Home—the one place where a German
can relax, show individuality
Page 80
5. A Look at the
United Kingdom
Geography
England, Wales, Scotland, Northern Ireland
All citizens of U.K. are British
Only those from England are English
Scotland, Northern Ireland, Wales gradual
home rule, devolution
High-speed Eurostar rail service—the
Chunnel—connection to continent
Page 82-83
Economy
Page 84
Conveyancing
The transaction process
Buyer and seller appoint conveyancers or
solicitors
Offers not a legally binding until
contracts exchanged, deposit paid
Conveyancer sets a date for completion
of the sale
Page 84-87
Housing Trends
Chronically undersupplied and high
priced
Stagnated pace of homebuilding
Aging housing stock
Pent-up demand
Page 88
Mortgage Lending
Help-to-Buy Mortgage Guarantee
Help-to-Buy Equity Loan
Mortgage Review
Ascertain borrower’s capability to repay
“Fully advised sale”
Restrictions on interest-only mortgages
Page 88-89
Buying Abroad
British retirees, holiday homes:
Mediterranean
Iberian coastline & islands
France
Central Florida
Where direct flights reach sun and sand
Page 90
When Foreigners Buy in the U.K
85% of new London homes bought by
foreign investors in 2013
Wealthy buyers: Russia, China, Singapore,
Hong Kong, Malaysia, India, and Middle East
No restrictions, low capital gains tax
Middle-income buyers priced out of market
Controversy: Luxury homes stand empty with
housing in short supply
Page 91-92
Commercial Real Estate
Perennial favorite of international buyers
Stability, quality of assets, many investment
grade properties, prestige, value growth
Competition pushes prices up but depresses
yields
London plus the “Big 8”
Bristol, Birmingham, Cardiff, Edinburgh,
Glasgow, Leeds, Manchester, and the West
Corridor
Page 92-96
Doing Business in the U.K.
Observe formalities
No back pats, hugs, or air kisses
Be on time
English are masters of understatement
Make your case with facts and solid
evidence
Avoid a hard-sell approach
Page 97
Beyond the Basics
Multiculturalism reflects the colonial
history
Guard personal privacy, don’t discuss
personal or family matters
“Keeping a stiff upper lip”
Younger generations more relaxed about
protocol and interpersonal interactions
Page 97-98
6. A Look at Spain
The Costas of Spain
Andalucía
Canary Islands
Page 100-101
The Boom
The “Spanish Miracle”
15 years of above average-GDP
growth until 2007
Built on bricks and sunshine—home
construction and tourism
Page 102
The Real Estate Bubble
Enablers:
Abundant and cheap mortgage financing
Loosened banking regulations
Pent-up demand
Vacationers and retirees seeking warm climate,
low cost of living
200% price increase 1996 to 2007
More new homes under construction than
Germany, France, and the U.K. combined
Page 102-103
The Economic Crisis
2007 global financial crisis
Housing starts plummeted
Thousands of furloughed workers
Other European economies faltering
Repossessions and evictions
Shadow economy thriving
Page 104-106
SAREB
Spain’s “bad bank”
Removed €50 billion in sour real estate
assets from bank balance sheets
Assets repackaged, sold to investors
Small savings banks (cajas) compete to
unload properties
Monitor SAREB activity
Page 107
Comeback
Buyers looking for opportunities
Foreigners made 21.4% of residential
purchases in 2013
Buyers from: England, Germany, Denmark,
and Sweden, Middle East, Asia, and Russia
Visa investor purchases
Aspects that make Spain attractive—
climate, sun, beaches—still there
Page 107-108
The Future
2015 as turnaround year?
Low Euribor rate keeps mortgages
payments low
Several years of inventory on the market
No new construction in the pipeline
Future shortage of quality of homes
buyers want to purchase?
Page 108-109
Spanish Real Estate Transactions
No restrictions for foreigners to buy and
resell real property
Some differences in taxation of foreign
real estate ownership
Access Spanish property registry records
and info at http://registradores.org
Page 109-112
Commercial Real Estate
Madrid and Barcelona
Commercial downturn, same as housing
Stabilized at the bottom of the cycle?
Opportunities for risk-tolerant investor
Introduction of SOCIMIs (exchangetraded real estate investment funds)
Page 113
Madrid
Center of country, capital, and largest city
Population: 3.3 million (6.5 Million metro area)
International finance, corporate headquarters
offices, government administration
Prime areas:
CBD: Paseo de la Castellana (CBD)
Calle Serrano and Calle de José Ortega y Gasset (the
Golden Mile)
High-speed AVE rail network hub
Page 114-115
Barcelona
Second largest city in Spain
Population: 1.6 million (4.5 million metro area)
On the Mediterranean coast
Prime areas:
Avinguda Diagonal
Passeig de Grácia
“2014 European Capital of Innovation Award”
Center for art, architecture, and design
Official language is Catalan
Page 114-115
Doing Business in Spain
Take the time to develop a relationship
Loyalty is to the individual, not the
company
Saving face is important
Observe body language
Page 116
Beyond the Basics
Intense Madrid and Barcelona rivalry,
don’t make comparisons!
Castilian official language of Spain, but
other official languages:
Catalan in Barcelona, Valencia and the
Balearic Islands(not a Spanish dialect)
Galacian (Gallego) in Galicia
Basque (Vasco) in Basque country
Page 117