1. dia - RussiaTourism.ru
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PARTNERSHIP OF GOVERNMENT AND NON-GOVERNMENTAL
ORGANISATIONS IN THE FIELD OF TOURISM:
THE HUNGARIAN EXPERIENCE
AKOS NIKLAI
Vice President of the Hungarian Hotel and Restaurant Association
Treasurer and EXCOM member of HOTREC
Moscow, Russian Federation
19 March, 2012
Tourism in Hungary
A key, strategic sector in the
national economy
5.9% direct contribution to
GDP
9.8% of total workforce
Over 4 billion € receipt
Both inbound and domestic
tourism is significant
Benefits from EU funds
Key Tourism Products
Spa & Wellness
Hungarian Hotel and
Restaurant Association
• Established in 1968
• Membership: 388 hotels (representing 726 restaurants),
22 educational institutions, 110 associate members
• Membership coverage 77% (by room number)
• Purpose:
represents the interest of Hungarian hotels and
restaurants
represents the Hungarian hospitality industry on
international level
lobbying
development and growth of the hospitality industry
BRIEF INTRODUCTION
TO HOTREC
What is HOTREC?
• Umbrella association of national associations
representing the hospitality sector in Europe
(Hotels, restaurants, cafés & similar establishments)
• 43 national associations / 26 European
countries
HOTREC’s main objective:
• Representation / Advocacy of the hospitality
sector interests before the EU institutions
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HOTREC
European hospitality sector in the EU-27
• 1,7 million enterprises
• 9,5 million persons employed
Compare! Automotive production: 2,2 million
Chemical industry: 1,9 million
• 195 billion EUR value added
Compare! Automotive production: 155 billion EUR
Chemical sector: 194 billion EUR
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HOTREC
What is doing HOTREC on a regular basis?
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Monitor EU developments of likely impact
on the sector
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Coordinate Members’ views
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Exchange of best practices
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Lobby EU Institutions:
Commission
European Parliament
Council of Ministers
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HOTREC
Main EU policy issues:
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VAT
Quality
Social affairs
Sustainability
Hotel classification
Fire safety
Consumer protection
Copyright
Food & Health issues
Standards
ICTs in tourism
and many others…
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HOTREC - UNWTO
• HOTREC is affiliate member of UNWTO
• Good relationship and looking forward to
strengthen it
• HOTREC President participated in a recent
UNWTO round table discussion on
consumer protection and accommodation
services
(ITB Berlin, 9 March 2012)
Hotelstars Union
Unified European
Classification System
• 2007 idea (Austria, Germany and Switzerland)
• 2009 7 founder countries (Austria, Czech Republic,
Germany, Hungary, Netherlands, Sweden and
Switzerland)
• 2011 4 new members (Estonia, Latvia, Lithuania and
Luxembourg)
• Currently 11 countries (18 000 hotels, 150 million
inhabitants)
• Further interest from other EU and non EU countries
Objectives &
Advantages
• Same principals of classification
• Criteria – developed based on guest surveys
• Clear communication of star-rating
• Improve quality and satisfaction
• International trademark
• Fair competition on market
• Dynamic - criteria updated in every 5 years
270 criteria (minimum + optional)
1* „tourist”, 2* „standard”, 3* „comfort”,
4* „first class” and 5* „luxury”
Cooperation of
government and NGOs
• Since 1990 NGOs role increased government cooperation
Forms:
• legal framework
• government support
• government contracting
• NGO involvement in government decision-making
Benefits:
• Strengthening government and voluntary sector relationship
• Support the quality improvement and growth of the hospitality
industry
Other recent examples of the issues:
• Smoking
• Hygiene, HACCP
• Tourism promotion
• Tourism strategy
Previous Classification
in Hungary
National compulsory hotel classification system
Responsible authority: Hungarian Trade Licensing
Office
Categories: 1*- 5*
Process:
Self-Classification
No on-site inspection / control many classification
were unrealistic
Hotelstars Union in
Hungary
• First classification : December
2010
• Voluntary
• System operated by Hungarian
Hotel and Restaurant
Association
• Online process:
Registration
Self-Classification
On-site inspection
Decision
Hotelstars Union in
Hungary
• Total hotels in Hungary 817
345 registered
207 classified
72 % 3* and 4*
31% in Budapest
25% superior
Hungarian Tourism Quality
Award
•„
” high standard guarantee
• 2006 introduced
• 2007 Accredited by HOTREC (EHQ level 2)
• Valid for 3 years
Currently
• 171 applied hotels and restaurants 147 winners
• Future plans: TA, TO, Taxi
Recent Development
Hotelstars national trademark of Hungary
Operation: Ministry of National Economy with the
cooperation of HHRA
Recently – the negotiation is ongoing between
Ministry of National Economy and HHRA
NEW AGREEMENT TO BE SIGNED SOON
Benefits:
transparent quality, better information
increased consumers protection
contribution to competitiveness