Transcript Folie 1

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Presented by: Presenter Name
"Innovative Austria: Strategies for
US Companies to Conquer the
European Market“
The European and Austrian Plastics Industry and
the Austrian Plastics Competence Center Model
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
The European Plastics Industry
(EU27 + Norway + Switzerland)
• 25% of global production
• 2007 production 52.5 million tons (+3%)
• Industry sales (producers, converters and machinery
manufacturers) more than USD 400 billion
• more than 1.6 million employees
Source: The Compelling Facts About Plastics 2007,
Plastics Europe
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Presented by: Werner Pamminger
Anke Merkl
World Plastics Production 2007
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Presented by: Werner Pamminger
Anke Merkl
Plastics Demand by Converters
(per Capita per Region)
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Presented by: Werner Pamminger
Anke Merkl
Converter Demand per
Polymer and Application
2007:
Growth rates between 0.5 and
7.5%
Average growth rate: 3%
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Presented by: Werner Pamminger
Anke Merkl
Demand by Converters
(by End Use Segment)
28%
Packaging
37%
Building & Construction
Electrical & Electronic
Automotive
8%
Others
6%
21%
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Presented by: Werner Pamminger
Anke Merkl
Trends in the European Industry
•
•
•
•
Automotive suppliers and plastic machinery industry hit hardest
For converters: Resin prices back to „reasonable“ levels
Europe remains technology powerhouse
Central Eastern Europe: Further growth despite economic
downturn
• Further diversification of markets towards High End vs. Low
Cost
• Core recommendation for SMEs:
Cover market niches – and cover them globally!
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Presented by: Werner Pamminger
Anke Merkl
Austria in the Heart
of Europe
Finland
Norway
Russia
Estonia
Latvia
NORTH SEA
Lithuania
Denmark
Ireland
Belarus
Great Britain
Netherlands
Poland
Germany
Belgium
Luxembourg
Ukraine
Czech
Republic
Slovakia
ATLANTIC OCEAN
France
Switzer
land
Austria
Moldova
Hungary
Romania
Slovenia
Croatia
Serbia
Bosnia/
Bulgaria
Herzegovina Montenegro MaceItaly
donia
Albania
Portugal
Spain
Greece
MEDITERRANEAN SEA
Malta
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Presented by: Werner Pamminger
Anke Merkl
Turkey
The Austrian Plastics Industry
•
•
•
•
740 plastics companies
65,000 employees
Total sales: USD 17.5 billion
Industry growth of 7-8% annually above growth
in other sectors
• Small Austrian domestic market;
very internationally oriented: Export quota 73%
• Austrian plastics industry =
Model for all of Europe
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Presented by: Werner Pamminger
Anke Merkl
European Plastics Regions in Comparison
North RhineWestphalia
Switzerland
Upper
Austria
Austria
Total population (in millions)
18
7.5
1.4
8.2
Total employees (in millions)
8
4
0.7
3.8
Employees in plastics industry
85,000
33,000
33,400
65,000
Employees in plastics industry
(in % of total employees)
1%
1%
5%
2%
-
7 billion
9.5 billion
17.5 billion
1,000
850
220
740
Plastics industry sales
(in USD)
Number of plastics companies
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Presented by: Werner Pamminger
Anke Merkl
Upper Austria
Upper Austria is Austria‘s main industry hub
for production, technology and exports:
14% of Austrian area (4,630 sq miles = Connecticut)
17% of Austrian population (1.4 million = Idaho)
25% of Austrian industrial production
27% of Austrian exports
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Presented by: Werner Pamminger
Anke Merkl
The Austrian Competence Center for the
Plastics Industry: The Austrian Plastics Cluster
Polymer Processing
166
Raw materials/
Recycling Traders
40
Total:
410 partners
71
Machinery
Technology
Transfer Institutes
56
28
Tooling/Mold
Construction
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49
Suppliers of plasticsrelated services
Presented by: Werner Pamminger
Anke Merkl
Participation of the provinces
(423 partners)
Germany
Switzerland
Liechtenstein
USA
Vorarlberg
2
Tyrol
4
31
2
1
1
Upper Austria
180
Lower Austria
79
Vienna
38
Styria
17
Salzburg
25
Carinthia
12
Since 2005: Joint-operation with the State of Lower Austria
Since 2008: Joint-operation with the State of Salzburg
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Presented by: Werner Pamminger
Anke Merkl
Burgenland
4
Incorporating the Entire Value Chain
(Partner ranking according to sales)
Raw materials/
Recycling traders
Polymer Processing
Machinery
Tooling/Mold
Construction
Suppliers of plasticsrelated services
Technology
Transfer Institutes
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Presented by: Werner Pamminger
Anke Merkl
WPC Competence Center
in Austria
• 66,000 t total market volume for wood-plastic
composites in Europe (EU 25 + Norway) in
2007
• 35 % annual growth rates since 2003
• Market volume is expected to double by 2010
• Two thirds of extruded WPC is used for decking
in the European market
• WPC has also a place in building construction
for both out-door and indoor applications
Source: Cincinnati Extrusion GmbH,
Press Release December 2008
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Presented by: Werner Pamminger
Anke Merkl
Services Offered by the Austrian
Plastics Cluster for Network Partners
Information platform for increased success
regular company visits and interviews, databases, monthly
newsletters, company directories, etc.
Knowledge transfer
Regular specialized events; 165 events with 9,025 participants in
2008
Initiating and supporting collaborative projects
92 cooperation projects with 396 partners
Positioning of members at home and abroad
Technology presentations, image of the industry, trade fairs
Supporting companies as they enter new markets
Export collaborations, EU co-funded projects, introduction of relevant
foreign markets
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Presented by: Werner Pamminger
Anke Merkl
Information and
Communication
Qualification
Cooperation
Marketing & PR
Internationalization
„Innovation through Cooperation"
- Austria‘s Cooperation Model
Company visits,
newsletters,
databases, print
media, etc.
Information
platform
Symposiums,
workshops,
study trips,
meetings, etc.
Events
Project management,
conflict management,
etc.
Cooperative
projects
Permanent
collaborations
Process consulting
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
Government-funded
projects, EU projects,
exchange of
experiences, etc.
210 Companies Cooperate in 93 Projects
Areas of Cooperation
Technology
- RTM-bracket development
- Technology and product development of
bodywork parts
Organization
- Reengineering injection molding, tooling, design
- Benchmarking in injection molding and tool
Total value of all 93 projects:
engineering
- Benchmarking in tool and form making for SMEs
Qualification
- ‘Innviertel‘ training
- Kaizen method
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
USD 24 million
Best Practice Example of
Cooperative Projects
• Project:
Design & development & production of car body panels in plastics
• Partners:
Rosenbauer International, ProfitLogistics, Senova Kunststoffe
• Process:
- Partners worked together and contributed plastics know-how
- Analysis of components regarding functionality and cost
- Design and production of prototypes
- Start of mass production
• Results:
- Implementation of the thermoforming process for the production of car
body panels of fire engines
- Cost savings while increasing functionality
- Knowledge/innovation gain for all partners
New system including the
blue light housing and
mounting of the lamp
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Presented by: Werner Pamminger
Anke Merkl
10 years of Experience in Cooperative Projects
• 77% of the companies continue working together with their project
partners after official project end
(e.g. as customers, suppliers, joint venture partners)
• “Cluster support major contribution to positive outcome”
(in 89% of all projects)
• Cluster partners experience higher growth rates than non-cluster
partners (+8% p.a.)
• Cluster partners create more jobs than non-cluster partners
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Presented by: Werner Pamminger
Anke Merkl
Austrian Plastics Industry Connected with
Academic and Research Institutions
INNOVATION
Innovation
Transfer
Center
for Plastics
Technology
(TCKT)
JKU University of
Linz
Plastics
Cluster
(KC)
4 institutes
polymer chemistry
+ 4 new institutes
plastics technology
Plastics Industry
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
Upper Austria
University of
Applied
Sciences
Materials and
Process
Technology
Austrian Innovation:
You can be a part of Europe’s
most innovative plastics region!
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Presented by: Werner Pamminger
Anke Merkl
Market Access to 70 million Customers in
Central Eastern and Southeastern Europe
Austria
3 hours by car
• Population: 8.2 million
• GDP growth 2008: 1.8%
• GDP/capita 2008:
€ 33.820
•
•
Poland (38 million)
GDP: +5.2 %
Czech Republic (10.3 million)
GDP: +4,0 %
Germany (82 million)
Slovakia (7.3 million)
GDP: + 1.9 %
GDP : +5.4 %
• Inflation rate 2008:
3.2%
Vienna
• Distribution of GDP:
Agriculture: 1%
Industry: 31%
Services: 68%
• More than 300
international companies
have their CEE
headquarters in Austria
Austria (8.2 million)
GDP: +2.5%
Italy (58 million)
GDP: + 1.2 %
Slovenia (2 million) Romania (21 million)
GPD: +4.2%
GDP : + 8.6 %
Croatia (4.4 million)
Sources: Invest in Austria – ABA GDP: +3.7%
Statistik Österreich
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Hungary (10 million)
GDP : +1.9 %
Presented by: Werner Pamminger
Anke Merkl
Bulgaria (7.5 million)
GDP : + 6.2 %
Cash Incentives / Low-interest Loans for
Your Investment in Austria
Austria especially interested in:
 New technologies / innovative projects
 R&D
 Education
 Environmental protection
 Exports and internationalization
 Higher subsidies for SME
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
Investor-Friendly Tax System
Corporate taxation: 25% of profits
• Special group taxation for corporations
• Attractive tax exemptions for R&D: 40-60%
• Double taxation treaty with the United
States
• Specific investor incentives
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Presented by: Werner Pamminger
Anke Merkl
Highly Productive Employees
GDP per employee and working hour, in US$
Luxemburg 1
60,78
Norway 2
55,82
France 3
48,48
USA 6
46,02
Austria 8
44,28
Netherlands 10
41,51
Italy 12
40,69
Germany 14
39,87
UK 17
37,68
Switzerland 21
34,34
Japan 23
Czech Rep. 27
Hungary 28
Poland 33
31,60
26,23
24,59
21,19
Source: World Competitiveness Yearbook 2008
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Presented by: Werner Pamminger
Anke Merkl
Enjoy the Highest Quality of Life
Scale: 1-10
Austria 1
9,71
Iceland 2
9.56
Switzerland 3
9.45
Germany 13
8.54
USA 17
7.90
France 19
7.73
Czech Rep. 20
7.31
Italy 24
6.97
UK 25
6.95
Japan 28
6.55
Hungary 36
Poland 51
5.30
3.41
Source: World Competitiveness Yearbook 2008
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
Strategy „Innovative Upper Austria 2010“
Strategic Program “Innovative Upper Austria 2010”
(2005-2010, 2nd initiative)
250 key stakeholders involved (economists, trade unions,
companies, scientists, politicians)
R&D
5 strategic areas identified
Professional Qualification
Industry Competence Centers
European Union Networking
43 measures defined
Business and Technology Location Upper Austria
Total budget: USD 780 million
R&D expenses for companies participating in R&D programs
are matched by the Austrian government and the European
Union
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
Technology and Marketing Company of
Upper Austria - What we can do for you …
Consultancy and service –
Fast, unbureaucratic and free of charge
 Practical support in the start-up phase
 Identifying and locating business sites
 Advice on subsidies and financing sources
 Advice on tax issues / labor regulations
www.tmg.at
 Facilitation of approvals and formalities
 Establishing all necessary contacts
 Organization of site visits
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl
Contact Information
Werner Pamminger
Anke Merkl
Cluster Manager Plastics Cluster / CEO
Clusterland Oberösterreich GmbH
Project Manager Plastics Location
Upper Austria / OÖ. Technologie- und
Marketing GmbH
Phone: 011 43 732 79810-5115
Fax: 011 43 732 79810-5110
[email protected]
www.kunststoffstandort.at
Clusterland Oberösterreich GmbH supports cluster and
network initiatives. It promotes innovation through
cooperation and competence in order to enhance the
competitiveness of enterprises.
Phone: 011 43 732 79810-5048
Fax: 011 43 732 79810-5040
[email protected]
www.kunststoffstandort.at
The TMG Group has two main objectives for the region
of Upper Austria: Firstly the promotion and support of
innovation - particularly through applied research and
technology transfer. Secondly, regional and business
development and corporate investment.
All rights reserved, especially the rights to copy, to distribute or to translate. No part of the slides may be
reproduced, copied or distributed in any form or by any means without prior written permission of Clusterland OÖ
GmbH and/or OÖ. Technologie- und Marketing GmbH.
Sponsored by:
Presented by: Werner Pamminger
Anke Merkl