Transcript Slide 1

Opportunities
in Africa:
A Case Study
Mike Whitfield
Nissan MD
Manufacturing in SA
15.3% to GDP
• Key sector contributing 15.3% to GDP
Government
Commitment
• Annual Production of 1.2million by 2020 through
APDP and incentives attached to it.
• AIS aimed at stimulating and developing
manufacturing sector
Nissan: Long SA Heritage
• More than 50 years in SA
• Top 5 OEM with strong product lineup
• NSA success is attributed to strong
focus on sustainable growth
Nissan Power 88
4
Nissan in Africa:
Key to Expansion
Africa: Last Untapped Frontier
6
•
Population estimate - 1.1bn. 300m
middle class. Expected to grow to
over 500m by 2020.
•
Youngest population – Median age
•
7/10 of the fastest growing
economies are in Africa.
•
Areas of opportunity (Forbes 2012)
– Agriculture
– Tourism
– Mining
– Infrastructure development
– Fast Moving Consumer Goods
Africa’s Rise: Key Factors
8
2014 is “Year of Africa”
Mobility for All:
Ownership Per Capita(1000)
South Africa
• 160
• 800
United States
Botswana
• 133
Egypt
• 45
Nigeria
• 31
Ghana
• 30
Two Regional Business Units
North and South
1.
2.
Grow our presence in
Africa
To become the
automotive leader
Nissan Africa Strategy
 3 Brands
 54 Markets
10
Improved Product Line Up
• Innovation that excites
• Business & product range expansion
11
NP200 and NP300
An Icon Returns