Transcript Mark Hindwell - China Europe International Business School

Meeting the needs of business
schools in the era of Executive MBA
Programmes
Bill Russell
Director – Sales and Marketing
Emerald Group Publishing
Global Competition Share
of World GDP in 2015
• The Asia Pacific region is fast becoming the
engine room of the world economic growth
• In the next ten years, it is forecast that Asia’s
economies will account for 45 per cent of the
world GDP
Share of the World GDP in
2015
China
20%
India
8%
Japan
8%
Central
Asia
11%
Western
Europe
18%
Rest of the
World
18%
Total
Asia
45%
Source: Consensus Economics; IMF economics @ ANZ
USA
20%
Business & Management
Growing Subject Area
• Business is the world’s number 1 Bachelor’s degree and
Master’s degree subject.
• Business and administration is the UK Top Bachelor’s Degree
2002-2003 (UK Higher Education Statistics Agency
• 23% of US first degrees are in business and management
(2003)*
• MBAs make up 25% of all US master’s degrees (2001), up
from 11% in 1971**
*US (National Center for Education Statistics) 2003
**P.Friga, R.Bettis. R.Sullivan: Academy of Management Learning & Education,
2003, Vol.2.No. 3
MBA -Vs- Part time/Distant MBA
70%
60%
50%
40%
MBA
Distant MBA
Other variants
30%
20%
10%
0%
2003-4
2004-5
AACSB (BizEd July 2006)
Rankings Influence EMBA & MBA
FINANCIAL TIMES EMBA rankings 2005
Country
Programme Name
Rank 2005
Rank 2004
Rank 2003
School Name
University of
Pennsylvania: Wharton
U.S.A.
MBA for Executives
1
1
1
Hong Kong UST
Business School
China
Kellogg-HKUST EMBA
2
6
9
University of Chicago
GSB
U.S.A./ U.K./
Singapore
Executive MBA
6
3
2
Ceibs
China
Executive MBA
13
20
34
University of Western
Ontario: Ivey
Canada/ China
Executive MBA
14
16
12
Chinese University of
Hong Kong
China
Executive MBA
15
12
20
National University of
Singapore
Singapore
Asia-Pacific EMBA
30
-
-
As the market for the full-time MBA drops across the world
–EMBA programmes are experiencing a marked increase in
applications:
EXAMPLES: % increase over 2004 applications
• University of Chicago
–
50% increase
• Columbia Business School (NY) – 7% increase
• CEIBS (Shanghai) – 9.5% increase
Financial Times- Oct 05
“Academic research was largely irrelevant… We needed
theory only as it is applied to real world situations”
Marc Coleman, Economics Editor The Irish Times
Characteristics of an EMBA:
• Hands-on, more practical; applying theories to
practical problems through case analyses
• Global in scope and international in content
• Corporate focused and driven
• Curriculum that covers and integrates all
functional business areas
EMBA: Why Do Students Study?
Percentage within each age group who highly rate the aim
Percentage who gave one of the following reasons for studying an
EMBA
Management
development
Increased earnings
Networking
Promotion
30 and under
31-40
Over 40
C hange of career
C hange of employer
International mobility
To start a company
0
20
Source: FT EMBA 2005
40
60
80
100
Differences Between Fulltime
MBA & EMBA
• Catchment area for EMBA smaller
– as students need to attend for
short stays
• Full time courses more
international
• 2 years too long for many in their
30s
Full-time MBA versus executive
MBA programmes
Minimum
programme
teaching
hours
Course length
(months)
School
MBA
University of Pennsylvania: Wharton
18
24
700
700
Hong Kong UST Business School
12 -16
16
780
n.a.
London Business School
15-21
20
827
536
Instituto de Empressa
13
10
811
532
Duke University: Fuqua (Gemba)
22
19
711
410
University of Chicago Graduate Business School
21
20
693
633
Columbia Business School
16-20
20
720
660
Northwestern University: Kellogg
22
22
750
n.a.
New York University: Stern
21
22
693
581
City University: Cass
12
24
700
589
Source: Business Schools
Research by Wai Kwen Chan
EMBA
MBA
EMBA
Global Demographic Trends
• Worldwide population 25 – 29 core MBA age –
set to climb from 520M in 2005 to 600M in
2015
• Same period North American 25 – 29
population set to grow from 22M to 24.5M
• Europe – population will fall
• Potential MBA students in Asia will rise from
290M in 2005 to 350M in 2015
• Numbers in Latin America will also rise
• Source – US Bureau of the Census
Age when started their MBA
Alumni from US Business Schools
Alumni from European Business Schools
Over 40
2%
31-40
14%
31-40
30%
30 and
under
68%
Over 40
1%
30 and
under
85%
Differences:
Higher numbers under 30 in US doing MBA
More people in Europe completing MBA age 31-40
Source: FT MBA & EMBA 2005
Age when started their EMBA
Alumni from European
business
schools
Over 40
10%
30 and under
26%
31-40
64%
Source: FT MBA & EMBA 2005
Alumni from US business schools
Over 40
21%
30 and
under
18%
31-40
61%
Global competition for students
• Bus Schools will have to become more
international to attract brightest
students
• MBA programmes will become more
trans-national (more than 1 country)
• Courses taught will need more
international resources
• Management approaches vary
worldwide
International students in the Australian Higher Education
Sector by top 10 Source Countries, 2003
Country
Onshore
Offshore
Total
Singapore
10317
19561
29878
Hong Kong
10969
18200
29169
Malaysia
13781
13486
27267
China
19368
7652
27020
Indonesia
10748
1117
11865
India
10513
620
11133
USA
8913
505
9418
Thailand
5300
515
5815
Taiwan
3512
898
4410
South Korea
3594
173
3767
39792
10863
50655
136807
73590
210397
Other Countries
TOTAL
Source: http://www.dest.gov.au
An example from the US
Source: Financial Times
• US Schools adjusting
• Smith school at the University of
Maryland now running
programmes on 4 continents:
N-America – Washington
Europe – Zurich
Asia (Beijing & Shanghai)
Africa - Tunis
Programmes Are Getting Shorter
• Move to 12 month programme –
eg. Ivey school in Canada
• Argentina – IAE leading school
down from 16 month to 12 month
course
• Even the top US schools will
shorten courses
Custom Programmes
Educating a key group of managers
Average breakdown of programmes run for clients
%
Breakdown by Company Size
50
45
40
35
30
25
20
15
10
5
0
Less than
50
50-499
500-4999
84 percent of customer programmes are delivered in
companies of more than 5000 employees
Source: FT Executive Education 2005
5000 49999
50000
plus
Custom course purchasers expectation on
company investment in custom executive
education over the next three years
Europe
North America
Decrease
Increase
54%
Stay the same
39%
Don't know
1%
n.a.
3%
3%
St ay t he same
Increase
47%
50%
Decrease
3%
South America
Asia Pacific
Stay the
same
14%
Increase
86%
Source: FT Executive Education 2005
Stay the
Same
32%
Increase
68%
Expectations on the use of distance learning in
custom executive education over the next three
years
Europe
North America
Less
Don't know
Less
1%
1%
3%
A bout t he same
26%
A bout t he same
37%
M or e
62%
M or e
70%
South America
Asia Pacific
A bout t he same
A bout t he same
21%
46%
M or e
54%
M or e
79%
Source: FT Executive Education 2005
Emerald’s offering to EMBAs
Publishing policy:
• Internationality
• Diversity
• Committed to theory and practice
Product Offering:
• Emerald Management Xtra
• 150 journals
• Management (130 journals) & LIS (20
journals)
International Support
• 4 Regional Managers/Vice
Presidents
• 22 Business Managers
Product and service
EMX Database includes:-
• Up to 150 Emerald journals +
300 of world’s remaining top
management journals
• Over 90% peer-reviewed
• New acquisitions and launched
titles
Conclusion
• MBA programmes important
• Part-time/Distant
Learning/EMBA/Custom
programmes are on the rise
• Resources for distant learning
need to cater for this
• Business First Degrees growing