Transcript UKTI West Midlands Webinar

Growing your business in Australia:
How UKTI Australia can help
In partnership with:
17 June 2013
UKTI West Midlands
In partnership with:
UKTI West Midlands 3
Introduction
Today’s webinar will focus on
how UK Trade & Investment
(UKTI) can help your business
enter this market
─ Why Australia?
─ The key growth sectors
─ About UKTI Australia
─ UKTI Services
─ Recent successes
Presented by
Scott Strain
Director of Trade
UK Trade & Investment
Australia & New Zealand
In partnership with:
UKTI West Midlands 4
Why Australia?
In partnership with:
UKTI West Midlands 5
Why Australia?
You’ll feel at home immediately:
• Over 1,000 UK companies and more Brits than in any other country
• Very similar business, legal and regulatory culture
• Best performing OECD country economically, with good growth prospects
• Strong Australian dollar making UK goods and services more affordable
• Closely linked to fast growing Asia-Pacific nations
• Massive opportunities for UK companies in oil and gas, health, ports, infrastructure,
ICT, education, low carbon, financial and business services
In partnership with:
UKTI West Midlands 6
A snapshot of Australia & NZ
NZ
Australia
UK
Population
4.4 million
23 million
62 million
Global GDP ranking
55th
12th (IMF 2012)
7th
GDP growth est.
2013
2.7%
2.5%
(OECD May 13)
0.89%
GDP per capita ($US
2012)
$36,648
$67,700
($US 2012 IMF)
$28,032
Ease of doing
business (World
Bank 2011)
3rd
10th
(WB 2012)
7th
Unemployment
(April 2013)
6.2%
(March 2013)
5.5%
(May 13 ABS)
7.8%
Land mass – sq kms
263,310
7 692 000
242 000
7
Australia: it’s bigger than you think
8
Australia: the main population centres
9
UK Exports to Australia
• UK exports to Australia grew by
80% from 2007-2012 to £10.3
billion
6,500
• Total UK goods exports growth 6,000
5,500
was flat in 2012, but to Australia
5,000
still increased 6%
4,500
•7th biggest market for services
exports and 18th largest for goods 4,000
3,500
• UK is 2nd biggest foreign direct
3,000
investor in Australia
2,500
2,000
UK Exports : Goods v
Goods
Services
Services
2007 2008 2009 2010 2011 2012
10
Key growth sectors
• Oil & gas
• Defence & security
• Transport infrastructure
• ICT & digital media
• Biotechnology
• Healthcare
• Energy & environmental technologies
• Financial, business and consumer services
• Education and training
• Mining & minerals
In partnership with:
UKTI West Midlands 11
UKTI Australia
12
Key sector information
The UKTI Australia network has 35 staff working on trade
development and inward investment in these locations;
• Sydney
• Melbourne
• Perth
• Brisbane
• Canberra (Defence)
UKTI Australia
In 2012/13 UKTI Australia;
• Supported over 1200 UK companies
• Introduced 387 companies to new business
opportunities
• Helped secure £161m of oil & gas related contracts
• Worked intensively with over 100 clients through OMIS
• Recorded some of the highest customer satisfaction
ratings in the UKTI Global network
In partnership with:
UKTI West Midlands 14
UKTI Australia
How we can help
15
UKTI Services
• Passport to Export to help assess and get a company ready for
international business.
• Gateway to Global Growth is a tailored programme to help experienced
exporters grow their international business.
• Provide grants to help you research the market through our Export
Market Research Scheme (EMRS)
• Conduct market research & contact finding for you through our Overseas
Market Information Service (OMIS)
• Help you attend Exhibitions through our Tradeshow Access
Programme (TAP)
• Help you successfully visit the market as part of a Trade Mission
• Business opportunity alerts is a free service that provides sales leads
16
Passport to Export
• For new & novice exporters
• Assesses your readiness
• Provides in depth mentoring
• Tailored to your needs
• Delivered locally by your local UKTI
office
Find out more at:
www.ukti.gov.uk/export/howwe
help/passporttoexport.html
17
Gateway to Global Growth
For experienced exporters:
• Tailored to your needs
• 12 months of mentoring
• Access to trade specialists
• Business master classes
• Advice & help with market
research
• Delivered by your local UKTI office
Find out more at:
www.ukti.gov.uk/export/howwehelp/
gatewaytoglobalgrowth.html
18
Export Market Research Scheme
A grant scheme for existing
exporters to help them research and
visit a new overseas market
• Research carried out by your or a
third party
• Travel costs grant
• Grants typically £2-3k
Find out more at
www.ukti.gov.uk/howwehelp/export
marketresearchscheme.html
19
Overseas Market Information Service
• Flexible & tailored to your needs
• Provides advice on markets,
sectors, events, contact finding &
programme arranging
• Fee based but a 50% discount
available
• Four to six week lead time
preferred
• Delivered by UKTI Australia
through your local UKTI office
Find out more at
www.ukti.gov.uk/howwehelp/overse
asmarketintroductionservice.html
Trade show Access Programme
• A grant scheme for SMEs to help
UK companies attend up to 6
international trade fairs
• Administered through local UKTI
offices
• Often delivered through Trade
Associations
Find out more at:
www.ukti.gov.uk/export/howwehelp/t
radefairsexhibitions.html
Trade Missions
• Administered through
• Australia Mission
UKTI Regions and Trade • Week beginning 2
Associations
December
• General and Sector
• Visiting Sydney &
focused
Melbourne
• Full UKTI support
• Bespoke programmes
• Group events &
briefings
Don’t forget New Zealand!
In partnership with:
UKTI West Midlands 22
UKTI Australia
Recent Successes
Case Study: Gibber Theatre
• Gibber delivers theatre-in-education and drama based business training.
• Gibber has spent the past 14 years touring schools within the UK and is a
first-time exporter.
• UKTI Australia assisted Gibber through OMIS to research a local partner
to carry out the tour scheduling and administration as part of Gibber
Theatre’s bid for the ‘Bridges to Higher Education’ program.
• UKTI Australia organised a meeting schedule with potential partners and
provided exclusive access for meetings at the Business Centre at the
British Consulate-General, Sydney.
• UKTI also provided contact details for legal advice in Australia.
• Gibber Theatre Ltd won the ‘Bridges to Higher Education’ contract and
subsequently set up Gibber Australia Ltd.
Case Study: Courageous Success
• Courageous Success is a training consultancy that focuses on
transforming productivity and leadership.
• Courageous Success commissioned an OMIS report from UKTI
Australia to find and facilitate introductions to appropriate HR &
Training Managers in Australia.
• We did this in April 2013.
• They received their first order three weeks ago.
Rail Case study: Gioconda
• Gioconda’s 3D modeling is a standalone service for
construction related 3D visualisation and virtual models.
• Its product is innovative and fills a capability gap in
Australia.
• UKTI Australia met Gioconda at Innotrans in Berlin
• They commissioned a £2,800 OMIS report asking us to
introduce them to prospective clients and key decision
makers
• Through a contact identified in the OMIS report they
have been asked to quote for a £150,000 contract.
Next Steps
If you are interested in learning
more about opportunities here
then:
• Get in touch with your local
UKTI International Trade Adviser
or
• Contact me at
[email protected]