Transcript No Slide Title

U.S. Commercial Service
Briefing for Monterey Bay
International Trade Association
Christina Sharkey
Senior International Trade Specialist
San Francisco Export Assistance Center
January 30, 2009
Countries Commerce
Defines as Middle
East/North Africa
Countries Commerce
Defines as Middle
East/North Africa
Grouping Countries with
Similar Commercial Aspects
• The Gulf –UAE, Saudi, Kuwait, Qatar, Oman,
Bahrain, Yemen
• The Levant – Lebanon, Jordan, Israel, West
Bank/Gaza
• North Africa – Egypt, Libya, Tunisia, Algeria,
Morocco
Saudi Arabia
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Population: 22,570,580
Population (including non-nationals): 28,146,656
GDP: $381.989 billion
GDP Growth Rate: 5.0%
Annual Trade with U.S. (exports): $10,395.9 million
Annual Trade with U.S. (imports):$35,626.0 million
Saudi Arabia’s Top Sectors
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Oil & Gas Field Machinery
Chemical Production Machinery
Safety & Security Equipment
Information Technology
Electrical Power Systems
Water Resources Equipment
Medical Equipment
Telecommunication Services
Automotive Parts & Equipment
Mining Industry Equipment
Franchising
United Arab Emirates
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Population: 4,621,399
GDP: $198.7 billion
GDP Growth Rate: 9.30%
Annual Trade with U.S. (exports): $11,604.8 million
Annual Trade with U.S. (imports): $1,337.5 million
United Arab Emirates’ Top
Sectors
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Aircraft and Parts
Oil & Gas-Field Machinery Services
Pollution Control Equipment
Medical Equipment
Architecture/Construction/Engineering
Computers/Peripherals
Safety and Security Equipment
Air-conditioning and Refrigeration Equipment
Building Products
Sporting Equipment and Recreational Equipment
Kuwait
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Population: 1,305,445
Population (including non-nationals): 2,596,799
GDP:$112.105 billion
GDP Growth Rate: 10.0%
Annual Trade with U.S. (exports): $2,484 million
Annual Trade with U.S. (imports):$4,118.5 million
Kuwait’s Top Sectors
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Civil Engineering and Construction
Heating, Ventilation, and Air Conditioning-HVAC)
Oil Field Equipment and Services
Building and Construction Equipment
Automobiles, Light Trucks, Vans and Utility Vehicles
Automotive Parts and Supplies
Education and Training
Medical and Surgical Equipment
Homeland Security Infrastructure, Equipment and Services
Environmental Technologies and Services
Qatar
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Population:824,789
GDP: $71.0 billion
GDP Growth Rate: 9.60%
Annual Trade with U.S. (exports): $2,756.7 million
Annual Trade with U.S. (imports): $477.1 million
Qatar’s Top Sectors
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Fresh/Chilled/Frozen Beef
Poultry Meat (FOD)
Architectural/Construction/Engineering Services
Air-conditioning and Refrigeration Equipment Construction
Equipment and Tools
Oil & Gas Field Machinery and Equipment
Telecommunications Equipment, Computers and Peripherals
Education Services and Equipment
Medical Equipment and Services
Security and Safety Equipment
Oman
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Population: 2,734,347
Population (including non-nationals): 3,311,640
GDP: $56.32 billion
GDP Growth Rate: 6.2%
Annual Trade with U.S. (exports): $1,059 million
Annual Trade with U.S. (imports):$1,040 million
Oman’s Top Sectors
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Oil and Gas
Transportation
Water and Environmental Technology
Medical Equipment
Electrical and Mechanical Equipment
Power
Franchises
Telecommunications
Yemen
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Population: 23,013,376
GDP: $27.56 billion
GDP Growth Rate: 3.2%
Annual Trade with U.S. (exports): $642 million
Annual Trade with U.S. (imports):$291 million
Yemen’s Top Sectors
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Telecom
Construction Equipment
Electrical Power Systems (ELP)
Healthcare Technology
Wheat, Corn, Soybean Meal, Rice
Iraq
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Population: 28,221,180
GDP: $60.12 billion
GDP Growth Rate: 5.90%
Annual Trade with U.S. (exports): $1,560.2 million
Annual Trade with U.S. (imports): $11,395.6 million
Israel
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Population: 7,112,359
GDP: $161.8 billion
GDP Growth Rate: 4.60%
Annual Trade with U.S. (exports): $13,019.3 million
Annual Trade with U.S. (imports): $20,794.4 million
Israel’s Top Sectors
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Automotive Aftermarket Parts & Equipment
Educational Services
Electronic Components
Energy
Homeland Security
Intelligent Transportation Systems
Medical Instruments
Telecommunications Equipment
Travel and Tourism Services
Egypt
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Population: 81,713,520
GDP: $129.8 billion
GDP Growth Rate: 5.10%
Annual Trade with U.S. (exports): $5,346.8 million
Annual Trade with U.S. (imports): $2,376.7 million
Egypt’s Top Sectors
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Telecommunications Equipment and Services
Petrochemical Industry
Environmental Equipment and Services
Oil and Gas Field Machinery and Services
Packaging Equipment
Automotive Parts and Service Equipment
Electricity and Power Generation
Food Processing Equipment
Port Development Services
Hotel and Restaurant Equipment
Jordan
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Population: 6,198,677
GDP: $15,833 billion
GDP Growth Rate: 6.40%
Annual Trade with U.S. (exports): $856.2 million
Annual Trade with U.S. (imports): $1,328.9 million
Jordan’s Top Sectors
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Telecommunication Services
Pharmaceuticals
Non-electrical (mechanical) Machinery
Electrical Machinery and Equipment (incl. Telecoms
Equipment)
Medical Equipment
Transport Equipment / Spare Parts
Wheat
Barley
Maize (Corn)
Rice
Lebanon
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Population: 3,971,941
GDP: $24.64 billion
GDP Growth Rate: 3.60%
Annual Trade with U.S. (exports): $825.9 million
Annual Trade with U.S. (imports): $104 million
Lebanon’s Top Sectors
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Automotive
Air Conditioning / Refrigeration Equipment
Drugs/Pharmaceuticals
Medical Equipment
Apparel
Education Services
Morocco
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Population: 34,343,220
GDP: $ 74.3 billion
GDP Growth Rate: 4.30%
Annual Trade with U.S. (exports): $1,342.7 million
Annual Trade with U.S. (imports): $609.9 million
Morocco’s Top Sectors
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Telecommunications equipment
Electrical power systems
Environmental equipment & services
Water resources equipment
Tourism
Oil and Gas Exploration
Algeria
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Population: 33,769,668
GDP: $171.3 billion
GDP Growth Rate: 3.4%
Annual Trade with U.S. (exports): $1,652 million
Annual Trade with U.S. (imports): $17,816 million
Algeria’s Top Sectors
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Oil and Gas - Hydrocarbons
Information and Communications Technology
Public Works and Infrastructure Development
Healthcare
Agricultural Products
Tunisa
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Population: 10,383,577
GDP: $35.0 billion
GDP Growth Rate: 5.50%
Annual Trade with U.S. (exports): $403 million
Annual Trade with U.S. (imports): $457.6 million
Tunisia’s Top Sectors
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Telecommunications Equipment/Services
Electrical Power Systems
Aircraft/Airport Ground Support
Automotive Parts/Services/Equipment
Architecture/Construction/Engineering Services
Pollution Control Equipment
Libya
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Population: 6,007,069
Population (including non-nationals): 6,173,579
GDP: $56.8 billion
GDP Growth Rate: 5.90%
Annual Trade with U.S. (exports): $ 510.8 million
Annual Trade with U.S. (imports): $ 3,385.2 million
Libya’s Top Sectors
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Oil Exploration and Production
Natural Gas and LNG
Downstream Refining
Construction and Engineering Services
Transportation
Electric Power
Telecommunications
Education and Training
Desalination and Water Treatment
Medical Equipment and Services
Countries of Concern and
Export Controls
Sanctioned Countries: Bureau of Industry and Security:
Larry Sullivan
• Iran
Tel. 408 998 8806
• Syria
[email protected]
• Sudan
www.bis.doc.gov
Office of Foreign Assets Control:
http://www.treas.gov/offices/enforcement/ofac/
U.S. Advantages in MENA
• General Preference for Western Goods – Price
sensitive for lower GDP countries
• U.S. Technologies in demand
• Weak US dollar gives some advantage
• English language widely spoken
Do’s
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Do take your time, business is done on relationships, and you need to get to know
your partner
Do show interest in the person, not just the business
Do research all the countries in a region, and relevant trade agreements
Do your due diligence and know all the facts about your potential partner
Do check all the lists
Do learn a few words of Arabic, it will be appreciated
Do remain engaged
Do check travel.state.gov for the latest in travel warnings and alerts
Don’ts
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Don‘t talk politics – Particularly politics of the Middle East!
Don’t expect a signed contract on your first visit
Don’t just follow the hype on Dubai – there are many opportunities in the Middle East,
and looking further beyond may offer more and better opportunities
Don’t travel during or near a religious holiday/Ramadan
Don’t forget to call the Commercial Service! There are many government programs
to help you, some free, and some for a small charge – you’ll be surprised at what
your tax dollars can do for you.
U.S. Commercial Service
The U.S. Commercial Service is a program of the U.S.
Department of Commerce’s International Trade Administration.
Our mission:
 To promote the export of goods & services from the United
States, particularly by small- and medium-sized businesses
 To represent U.S. business interests internationally
 To help U.S. businesses find qualified international partners
Our Network &
What it can do for you
• Trade specialists in over 100 U.S. cities and
in 80 countries worldwide...
We can...
• Locate international buyers, distributors & agents
• Provide expert help at every stage of the export process
• Help you to enter new markets faster and more profitably
Products & Services
• Market Research
• Gold Key Matching Service
• Trade Counseling & Advocacy
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International Partner Search
Due Diligence Reports
Commercial News USA
Catalog Exhibitions
Trade Information Center
The Trade Information Center (TIC) is a comprehensive resource for
information on all U.S. Federal Government export assistance programs.
Information available from the Center:
• Information on all U.S. government export assistance programs.
• General export counseling.
• Sources of international market research and trade leads.
• Import tariffs/taxes and customs procedures.
• Advice on Export Licenses and Controls.
• Country-specific export counseling and assistance.
Call 1-800-USA-TRADE to contact the Trade Information Center
Market Research
The U.S. Commercial Service Market Research Library
contains more than 100,000 country and industry
specific market reports, web sites, events, and trade
directory listings.
• Included in the Library:
Country Commercial Guides - Prepared annually by U.S.
Embassy staff, these guides contain information on the
business and economic situation of foreign countries and the
political climate as it affects U.S. business and foreign
investments.
Trade Counseling
Our trade specialists in the U.S. work directly with our team of experts
overseas in getting you all the information and advice that you need.
We can help you:
Determine the best markets for your
products & services
Evaluate international competitors
Identify and comply with legal and
regulatory issues
Settle disputes
Learn about cultural issues and business
protocol
The Advocacy Center
The U.S. Commercial Service’s Advocacy Center ensures that sales of
U.S. products and services have the best possible prospects abroad.
Assistance may include:
• Visits to key foreign officials by high-ranking U.S. officials
• Direct support from U.S. officials stationed overseas
• Letters to foreign decision-makers
• U.S. export credit agency financing support to qualified U.S. companies
Advocacy Center efforts are coordinated with U.S. officials stationed at
our embassies around the world and other U.S. government agencies to
provide companies with maximum assistance.
Gold Key Matching Service
 Pre-screened appointment schedule arranged
for you before you travel overseas
 Customized market and industry briefings with
our local trade specialists
 Timely and relevant market research
 Post-meeting debriefing with our trade
specialists and assistance in developing
appropriate follow-up strategies
 Help with travel, accommodations, interpreter
service, and clerical support
International
Partner Search
1. You provide your marketing materials and background on your company
2. Then we use our network of international contacts to interview potential
partners and provide you with a list of up to five pre-qualified partners
 Save valuable time and money by working only with pre-qualified international
partners that are interested in selling your products and services.
 Obtain high-quality market information on the marketability and sales potential
for your products and services.
 Get all this information in 15 days.
Commercial News USA
 Monthly trade magazine that lists U.S. products and services
 Distributed free to more than 400,000 buyers from around world
 A proven track record of high-response rates and sales results
 Why not advertise and increase your international sales?
Check out www.export.gov/cnusa for more information
International Company
Profile
Detailed report on a potential partner company can
include:
• Company Details
• Background on Company Management
• Other product lines and companies represented
• Financials
• Embassy comments and recommendation
• Other info as requested
Catalog Exhibition
Shows
1. You provide us with product literature, videos and other visuals
2. Then we promote your catalogs to hundreds of business visitors at
selected trade shows and embassies around the world
What you’ll get:
 Your products promoted at events worldwide without you having to travel
 Translation of key information about your firm for foreign visitors
 Full trade leads presented to you at the end of the show
"I am a long time proponent of catalog shows. I
believe that they provide a maximum benefit for a
minimal investment, especially for a small business
that can't afford to travel internationally."
“We find the catalog exhibition shows are an
economical way of getting our message out,
which we feel is the secret to developing new
business"
Mills Machine, Shawnee, OK
Du-Co Ceramics Company, Saxonburg, PA
Local Programs and
Trade Events
www.buyusa.gov/sanfrancisco
Your Local Contacts
In Monterey:
In San Francisco:
Chris Damm
Sr International Trade Specialist
Phone: 408-535-2757 x 108
Fax: 408-535-2758
[email protected]
Christina Sharkey
Sr International Trade Specialist
Phone: 415-705-1765
Fax: 415-705-2299
[email protected]
www.export.gov
www.buyusa.gov