Transcript seePOWER Presentation 20011108.giveaway

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Science Made Simple
“By turning massive amounts
of data into pictures, which are
easy to understand, we make
information radically obvious."
Andrew Cardno
President, CEO and founder
BSurv, Dip Comp Sci
of Compudigm International
“Click” on the
button to start the
presentation”and ”Esc” to finish -
Page up and down to go through
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“Click” on the map once to
start and again to stop
Would you like to easily understand
“who” prefers to play “what” games
and “when” in just seconds?
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Measure
Would you like to easily
Marketing
Programs
measure the effectiveness
of advertising and target
marketing programs?
“Click” on the map once to
start and again to stop
Here you can see the results of ‘the bus program
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promotion’ to selected zip code areas.
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“Click” on the map once to
start and again to stop
Would you like to easily understand
“where” your customers come from
and at “what” time of the day they
play in just seconds?
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Eliminate Spreadsheets
Are you satisfied with:
your current reports with regard to the
performance of the casino floor?
your customer loyalty program reports?
the timeliness of the reports?
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seePOWER Components
1. Visualizer (Maps)
2. Profiler (Marketing)
3. Planner (Floor Changes)
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Visualizer - See all opportunities
Game Placement?
Non Jackpot
Noticing and acting upon these
opportunities increased the
Coin In (Handle) this room by
more than $160,000 per day!
By visualizing the
performance data as a
“Big Picture” you can
quickly & easily identify
major revenue
opportunities that would
easily be missed with
traditional spreadsheet
reporting.
With a Jackpot
Manufacturer placement?
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Visualizer - Zoom in
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Visualizer - Zoom in
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Visualizer - Click to Drill Down
Simply Zoom In
then “click” on an
area or slot of
interest and “Drill
Down” to easily
see all the data.
Discover quickly
and take action
based on fast
accurate facts.
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Visualizer - Measure Changes
See the results of floor changes easily
and as soon as the next day. Replicate
the positive changes and correct the
negative changes.
Before
After
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Profiler - Marketing made easy
seePOWER Profiler enables
you to identify and monitor
your most valuable customers
throughout their life cycle.
Marketing can easily
create fast mailing lists.
Know “what” promotional offer
to send to “which” customer.
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Visualize Profiles (Female play)
Linking your
customers to
your product.
See who
plays where,
what and
when.
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Visualize Profiles (Male play)
Linking your
customers to
your product.
See who
plays where,
what and
when.
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Planner - Floor Changes
Easily manage
your floor layout
changes whilst
keeping a
history of
previous layouts
for important
reference.
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seePOWER Architecture
Rapid Delivery, Proven Industry Solution
Disseminate
Visualize
Store Data
Catalog
Capture
Windows, Intranet
Visualizer, Profiler, Drilldown
Sybase
IQM
Hardware
Planner
(Key Performance Indicators)
KPI’s
Data Model
Slots
Tables
Hotel
Internet
POS
Other
Support & RnD 24*7 Support
F&B
5 Year RnD Program
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Visualize BEFORE Mining
Visualization is the missing link between data and decision makers
• Mining - takes a small sample of
data and draws conclusions on the
whole
• Visualization - interrogates all of the
data to pinpoint areas of interest for
interrogation by mining tools
Getting insights 80% faster gives
you 80% more quality time for
business improvement actions
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Awards & Achievements
“Leading the world”
1st place in the
Datawarehousing Institute’s
Pioneering Products
Shootout
Named a Smithsonian
Laureate by the US
Computerworld for our
revolutionary excellence.
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seePOWER Gaming Customers
These are our recent seePOWER gaming industry customers :
Crown Casino, Australia
Parramatta Leagues Club, Australia
Park Place Australia (2x Conrad’s Casinos)
Hard Rock Hotel & Casino, USA
Harrah’s Entertainment, USA
(Including 4 Indian Casinos)
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What people are saying
“... seePOWER will enable
Harrah's to more easily
“seePOWER is a very easy software tool to use - it
determine the most popular
provides us with instant information about our slot
slot products for our players
performance right across the floor and delivers dramatic
by displaying the flow of
increases in profitability.”
traffic and revenues across
Clayton Wheeler, Slots Manager, Crown Casino
the casino floor. Providing
the right slots at the right
“seePOWER is a new paradigm in helping business get
places to our customers is
value from their data . . . It is two generations ahead of
just one more way we
anything else on the market.”
expect to continue to
Frank Teklitz, Product Manager, Sybase
grow our revenues."
“Compudigm (TDWI winner) visualization techniques can
John Boushy, Harrah's
definitely help a business succeed. I found their solution
Entertainment Senior Vice
innovative and a definite part of a corporate information
President of Operations
factory”
Products and Services
Joyce Norris-Montanari, VP Braun Consulting and
and CIO
The Data Warehousing Institute Judge "We are proud to be associated
with seePOWER” Tom Baker,
President and CEO of IGT.
“If you own a casino, get seePOWER.”
Chris Forsyth, Executive Editor, Sybase
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Proven ROI and Benefits
seePOWER solution is installed into
Kerry Packer’s Crown Casino in Australia
and has contributed to the increase in
profitability by A$25 million p/a
which equates to a two month payback
By using seePOWER effectively you will have the ability to:
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Increase your EBITDA Contribution by an average of 10%
Further increase your customer base and their loyalty
Further maximize your Product Mix and Real Estate
Increase enterprize productivity and accountability
Gain that competitive advantage
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seePOWER Table Games
Additional Modules
Rapidly understand table game player
behaviors by profile, thus increasing
your competitive advantage.
Increase table game player’s spend
and visitation through better targeted
marketing campaigns.
Maximize table game mix and
placement.
Understand where your table game
players come from and when they play.
Understand what happens to the table
game floor performance after events or
at certain times of the day.
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seePOWER Hotel
Additional Modules
Understand the entire Hotel occupancy
for the year/month/week/day in under a
minute.
Understand the effects of conferences &
events throughout the year on
occupancy.
Measure the success of marketing
campaigns.
Learn table game player occupancy
patterns.
Learn slot player occupancy patterns.
Combining Table Game and Slot data to
understand where your regular Slot
customers play, when playing table
games.
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seePOWER Hotel Occupancy
Instantly you can
identify all the possible
reasons behind the
high and low
occupancy rates for the
entire hotel for an
entire year.
Or see when your
Table Game and/or Slot
players stay by profile
(age, gender, spend or visits).
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www.compudigm.com
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