Transcript SAP Corporate PPT Template black

Digital Transformation for
Paper Companies
Using Technology to Thrive in the Digital Age
Alfred Becker
Global Lead Paper and Packaging Industry
Mill Products Industry Business Unit, SAP
February 2016
Annual growth
Annual growth of
paper
consumption
is <1%
Source: Financial Perspectives on Global Paper Industry,
UBS Securities LLC, May 2014
Digital advertising
Annual growth of
paper
consumption
is <1%
Source: Financial Perspectives on Global Paper Industry,
UBS Securities LLC, May 2014
30% of total
advertising
spend in
2015 went to
digital ads
Source: “Digital Ad Sales Will Pass TV Spending Very Soon,”
FORTUNE, December 7, 2015, available at
http://fortune.com/2015/12/07/digital-television-ad-sales
Paper is a commodity
Annual growth of
paper
consumption
is <1%
Source: Financial Perspectives on Global Paper Industry,
UBS Securities LLC, May 2014
30% of total
advertising
spend in
2015 went to
digital ads
Source: “Digital Ad Sales Will Pass TV Spending Very Soon,”
FORTUNE, December 7, 2015, available at
http://fortune.com/2015/12/07/digital-television-ad-sales
Paper is a
commodity –
only 10% is
specialty
Source: Berry Wiersum, CEO, Sappi Limited, 2014
Choices
Expand into other
industries
Excel in product,
price, or service
Using digital
Using digital to survive digital
Reimagine business models
Business
models
Dissolving pulp
Green energy
Servitization
Disintermediation
Example: Sappi
A new sales model and new products
revitalize business
Reimagine business processes
Business
models
Business
processes
Dissolving pulp
Operational efficiency
Green energy
Predictive planning
Servitization
IT/OT convergence
Disintermediation
Real-world sensing of demand
Example: Koehler
Predictive production quality drives
profitability
Reimagine work
Business
models
Business
processes
Work
Dissolving pulp
Operational efficiency
Right information at the right time
Green energy
Predictive planning
Unified communication platform
Servitization
IT/OT convergence
Management of dispersed staff
Disintermediation
Real-world sensing of demand
Digital business processes
Example: Ahlstrom
Treat the global workforce fairly, equally
and consistently across the world
Workforce
engagement
Customer collaboration
and business networks
Assets and the
Internet of Things
Connected
manufacturing
SAP HANA platform
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Workforce
engagement
Customer collaboration
and business networks
Digital Core
SAP HANA Cloud Platform
Digital paper and packaging
Assets and the
Internet of Things
Connected
manufacturing
SAP HANA platform
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
SAP solutions support the entire value chain
13 of the
top 15
paper and packaging
companies run
SAP solutions
Source: SAP Fast Facts, 2015
Overall,
In more than
>1200
70
forest products, paper,
and packaging
companies run
SAP solutions
Countries, forest,
paper, and packaging
companies run
SAP solutions
The time is now
The time is now to start your digital
transformation.