Transcript Top careers of the Marketing Communications Pathway

EXPLORING PATHWAYS:
Marketing Communications
Created for the Marketing Career Exploration Module
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2
About the Marketing Communications
Pathway…

One of the 5 Marketing pathways

Focuses on careers that plan, coordinate and
implement marketing strategies, advertising,
promotion and public relations activities

Top Examples:
 Public Relations Specialist
 Promotions Manager
 Social Media Strategist
 Copywriter

Most Marketing Communications careers require
training in vocational schools, related on-the-job
experience, or an associate's degree.
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Top Careers of the Marketing
Communications Pathway
 Public Relations Specialists
 Respond to requests for information from the media
 Write press releases or other media
communications to promote clients
 Establish or maintain relationships with the
community
 Plan communication programs about the
organization's accomplishments
 Develop public relations
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Top careers of the Marketing Communications
Pathway
 Promotions Manager
 Inspects layouts and advertising copy
 Edits scripts, audio, video and other promotional material
 Plans and prepares advertising and promotional material
 Gathers and organizes information to plan advertising campaigns
 Meets with clients to provide marketing or technical advice
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Top careers of the Marketing Communications
Pathway (cont.)
 Social Media Strategist
 Analyzes websites or related online data to track trends or
usage
 Analyzes market or customer related data
 Develops performance metrics or standards related to
information technology.
 Utilizes web creation software and writes web page development
software
 Prepares graphics or other visual representations of information
 Selects appropriate social media platforms to deliver
promotional messages
 Conducts online marketing initiatives
 Creates digital campaigns
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Top careers of the Marketing Communications
Pathway
 Copywriter
 Meets with clients to determine advertising messages
 Writes and edits advertising or promotional material
 Writes creative copy for written, broadcast or internet media
 Develops promotional strategies or plans
 Collaborates with others in marketing activities
 Monitors current trends
 Uses persuasive techniques to prompt consumer purchases
 Has the ability to come up with clever ideas for product promotion
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Lesson Activities…
 Creating publicity for an event through social
media role play challenge
 “Capture that” hashtag moment challenge
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Sources
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www.Onetonline.org
www.careertech.org/marketing
www.achievetexas.org
"Campnoumatch" by Adrià garcía - Flickr.
“PR" by Nuiton May- Flickr.
By Tomwsulcer (Own work) [CC0], via Wikimedia Commons
Microsoft clipart gallery
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