Transcript Bell Ringer - jaymetracy

Bell Ringer
We will collect LAST WEEK’S bell ringers and THIS WEEK’s bell ringers on Friday.
What price DID NOT work for your virtual
business team on Thursday?
What prices DID work for your virtual business
team on Thursday?
If you were absent on Thursday, answer….
Define MARKUP PERCENTAGE.
Bell Ringer Answer
Agenda
Bell Ringer / Morning Announcements – 5 m
Discuss Team Uniform Assignment on Edmodo –
5m
Complete and turn in team uniform assignment
via Edmodo – 50 m
Table of Contents
Topic
Digital Media Trends
Chapter 8.1 Vocabulary and Notes
Recreational Sports
Chapter 8.2 Vocabulary and Notes
Chapter 8 Assessment
Chapter 8.3 and 8.4 Vocabulary
Virtual Business – Lesson 1 Questions
Virtual Business – Lesson 1 Vocabulary
Supply and Demand
Chapter 9.1 Vocabulary and Notes
Marketing Math
Chapter 9.2 Vocabulary and Notes
Chapter 9 Assessment
Virtual Business – Lesson 2 Vocabulary
Virtual Business – Lesson 2 Questions
Chapter 10.1 Vocabulary and Notes
Promotions in Sports and Entertainment
Page #
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Learning Objectives
• Define each vocabulary word and provide a
sufficient example
• Describe the goals of promotion
• List and define the 4 elements of promotion
The Purpose of Promotion
• Promotion is the process of making
customers aware of a product, service, or
event.
• The primary goal of promotion is to increase
sales, both by winning new customers and by
persuading regular customers to remain
loyal.
Promotional Goals
• The main goal of promotion is to increase
sales.
• Other goals include:
– Increasing customer usage
– Maintaining customer loyalty
– Building a fan base
– Educating potential customers
– Overcoming resistance of hesitant first-time
buyers
Top 10 Minor League Promotions
10. Office Space Night
9. Popsicle Night
8. Costanza Night
7. Who Wants to be a Turkish Millionaire
6. Bellies and Baseball: A Salute to Pregnancy
5. Liposuction Giveaway
4. Nobody Night
3. Awful Night
2. Silent Night
1. Auctioned at Bat
Promotional Elements
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•
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Advertising
Publicity
Sales Promotions
Personal Selling
Advertising
• Advertising  A paid form of communication
delivered by a product maker or seller to
consumers.
– Effective advertising will catch the audience’s
attention and clearly explain the benefits of a
good product. It will also let consumers know
where they may purchase the product.
Advertising Techniques
• Nostalgia
– Plainfolks, back-to-nature, just the way grandma used
to make it, back in the good old days
• Bandwagon
– Everyone who is anyone buying this product. Don’t be
the only one without it. Don’t be left out.
• Transfer/Fantasy
– Superheros, white knights, green giants, super
athletes, beautiful people, rich people are featured.
Advertisers hope that the consumer will tend to
transfer these qualities to the products and
themselves and purchase the item.
Advertising Techniques
• Humor
– People may tend to remember an ad if it makes them
laugh and may purchase the product because of the
positive association with it.
• Sense/Sex Appeal
– Sounds of pictures that appeal to the senses are featured.
• Statistics
– People tend to be impressed with “facts” and statistics
even in they have little or no meaning.
• Testimonial
– Important or well-known people testify that they use the
product and so should you.
Product Placement
• Product Placement  when a product is
integrated into the plot of a movie or
television show.
Advertising
• Product Placement  A product is integrated
into the plot of a movie or television show.
– Sometimes a character will simply use the product
and then place it in plain view for the audience to
see or the camera may zoom in on the brand
name of the product.
Product Placement Gone Bad
• Hangover II
– If Warner Bros. ends up losing the case filed by
Louis Vuitton, it could greatly hurt the studio. The
luxury brand wants the studio to surrender all
copies of the film in addition to damages.
Publicity
• Publicity  Any unpaid media attention,
both negative and positive about a business
and its products, services, or events.
– Press Releases, Speeches, Letters to the Editor,
Community Involvement through volunteer work
and donations to charitable and social causes.
• Examples:
– Tim Tebow and the Jets
– Lady Gaga
Sales Promotions
• Sales Promotions  Additional incentives
offered for a limited time to encourage
consumers to buy a product.
– Limited-time memberships, giveaways, coupons,
free samples, etc.
Personal Selling
• Personal Selling  An in-person, face-to-face
communication between a seller and a
customer.
• A knowledgeable seller can offer information,
demonstrate the product, make comparisons
with a similar product, tell stories about
personal experiences with the product, and
answer any questions that may arise.
Assignment
• Choose three (3) print, television, or Internet
ads for sports and entertainment products,
services, or events. Examine the components
of the ads. For each ad, list the forms of media
used, the technique, and the action the ad
wants you to take. Identify the target market
for the ad and a give a brief explanation of
what led you to this decision.
Left-Hand Activity
1. Describe at least THREE (3) promotional events
that a team in Kentucky or Indiana participates
in.
1. ie: Louisville, Kentucky, Riverbats, Colts, Pacers, etc
2. Describe ONE (1) commercial and identify the
advertising techniques that the company used
to entice consumers.
3. Find one article of a celebrity that has recently
received publicity (good or bad) and briefly
describe that article.